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Rescooped by Nevermore Sithole from Curation, Social Business and Beyond
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Research Capacity-Building in Africa | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?

Via janlgordon
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janlgordon's curator insight, April 30, 2014 3:59 PM

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

Robin Martin's curator insight, April 30, 2014 4:33 PM

Engagement is never wasted!

janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
Rescooped by Nevermore Sithole from Intellectual Property news, views and opinions
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Does your boss own your LinkedIn account? Four intellectual property tips

Does your boss own your LinkedIn account? Four intellectual property tips | Research Capacity-Building in Africa | Scoop.it
Intellectual property decisions cannot be ignored. With that in mind, here are four things you should not do when it comes to IP for your business.

Via Inngot
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Does your boss own your LinkedIn account? Four intellectual property tips
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