Responsive design: Will your mobile customer thank you? | Research |

Carin van Vuuren is the Chief Marketing Officer at Usablenet. 


There’s no doubt that the debate around responsive web design (RWD) has reached every level of most organizations, almost achieving mythical status for “one design to rule them all.”


Responsive design’s claimed ability to deliver great experiences on every mobile screen, while simultaneously saving companies’ money through reducing code and mobile experience management, sounds too good to be true. Which, unfortunately, is exactly what it is.

Via Russ Merz, Ph.D.