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In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time

In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time | Reputation Marketing | Scoop.it

Via Robin Good
Brandon Meek's insight:

With so many great writers with great ideas, it only makes sense that we collect the things we find interesting and share them with others.

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Robin Good's curator insight, April 24, 2014 3:18 PM



How can content curation in a niche information area be monetized? Ask Joe Wilkert.


He writes: "There’s too much content out there anyway and I certainly don’t need access to even more of it. What I really need is more curation and less volume.


I want someone else to read it all and then tell me what I absolutely need to read.


They act as a filter and I pay them because they save me time and make me smarter."


The article points to the added value that traditional content publishers can offer their readers by opening the gates to community curators, who, by doing what they like the most, can bring back lots of more subscribers and attention to their brands.


"...There are sports experts, business experts, local community experts, etc. These curators are reading everything you’re publishing and picking the best of the best... They in turn publish their lists to a whole new set of subscribers; these readers pay for access to only the content recommended by the curator, not the full editions.


The best curators float to the top and drive more subscriptions than the others and you pay them a commission for each subscriber they bring in. Curators establish brand names for themselves, as in, “hey, if you’re into travel you need to subscribe to Bob Thomas…he finds all the best travel articles so I don’t have to.


But there's more, as Mr Wilker points out. The opportunities don't end there.



Rightful. Recommended. 8/10


Full post: http://www.olivesoftware.com/3/post/2014/04/-community-curation-by-joe-wikert.html 


Reading time: 3' mins.



See also: http://jwikert.typepad.com/the_average_joe/2013/06/curation-and-personalization-not-discovery.html 


Image credit: Honey dripping by Shutterstock




delhibid's comment, May 5, 2014 7:55 AM
today is www.delhibid.com online bidding sites, online bidding auction sites.https://www.xing.com/app/startpage?op=home
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8 Ways To Increase Conversions From Mobile Searchers

8 Ways To Increase Conversions From Mobile Searchers | Reputation Marketing | Scoop.it
More than ever, searchers are coming across your listing on a mobile device. Columnist Bryson Meunier explains how to convert those searchers into buyers.

Via Andrew Wroblewski
Brandon Meek's insight:

Some good tips for your mobile site. You do have a mobile site, right?

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Farewell Google Authorship, We Hardly Knew You

Farewell Google Authorship, We Hardly Knew You | Reputation Marketing | Scoop.it
You don’t need rel=author tags on your site anymore. Google no longer tracks data from them. All authorship results in Google search are gone, too. And don’t look for Authorship ...
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In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time

In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time | Reputation Marketing | Scoop.it

Via Robin Good
Brandon Meek's insight:

With so many great writers with great ideas, it only makes sense that we collect the things we find interesting and share them with others.

more...
Robin Good's curator insight, April 24, 2014 3:18 PM



How can content curation in a niche information area be monetized? Ask Joe Wilkert.


He writes: "There’s too much content out there anyway and I certainly don’t need access to even more of it. What I really need is more curation and less volume.


I want someone else to read it all and then tell me what I absolutely need to read.


They act as a filter and I pay them because they save me time and make me smarter."


The article points to the added value that traditional content publishers can offer their readers by opening the gates to community curators, who, by doing what they like the most, can bring back lots of more subscribers and attention to their brands.


"...There are sports experts, business experts, local community experts, etc. These curators are reading everything you’re publishing and picking the best of the best... They in turn publish their lists to a whole new set of subscribers; these readers pay for access to only the content recommended by the curator, not the full editions.


The best curators float to the top and drive more subscriptions than the others and you pay them a commission for each subscriber they bring in. Curators establish brand names for themselves, as in, “hey, if you’re into travel you need to subscribe to Bob Thomas…he finds all the best travel articles so I don’t have to.


But there's more, as Mr Wilker points out. The opportunities don't end there.



Rightful. Recommended. 8/10


Full post: http://www.olivesoftware.com/3/post/2014/04/-community-curation-by-joe-wikert.html 


Reading time: 3' mins.



See also: http://jwikert.typepad.com/the_average_joe/2013/06/curation-and-personalization-not-discovery.html 


Image credit: Honey dripping by Shutterstock




delhibid's comment, May 5, 2014 7:55 AM
today is www.delhibid.com online bidding sites, online bidding auction sites.https://www.xing.com/app/startpage?op=home
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Lean Startups: 10 Ways To Use Social Media To C...

Lean Startups: 10 Ways To Use Social Media To C... | Reputation Marketing | Scoop.it
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing. (Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas'...

Via Doodle PR
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Social is a game changer for small business. Here are some good tips on how to use it. 

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The Status Quo Is Risky, Too

The Status Quo Is Risky, Too | Reputation Marketing | Scoop.it

It’s now common practice to manage risk with heightened awareness, disciplined processes, and due diligence. Unfortunately, we are more likely to apply these tools to evaluate the risk of changing than to evaluate the risk of staying the same. If your teammates are anchoring your business in the past, it’s your responsibility to help them see the risk of the status quo.



Via Kenneth Mikkelsen
Brandon Meek's insight:

Status quo is the enemy of success..

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David Hain's curator insight, May 2, 2014 2:11 PM

A great coaching question - what's the risk of not taking action.  Applies to people and individuals.

Miklos Szilagyi's curator insight, May 4, 2014 1:57 AM

Sure... today's status quo might well be tomorrow's failure...

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7 Traits of Digital Leaders

7 Traits of Digital Leaders | Reputation Marketing | Scoop.it

Via Daniel Watson
Brandon Meek's insight:

With tech changing all the time, these are some good pointers to keep in mind if you want to stay out front.

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David Hain's curator insight, May 2, 2014 3:20 AM

The future is here already, but note everyone has accepted it yet.  Here's how...

ben tellefsen's curator insight, May 2, 2014 10:59 AM

I chose this resource because it relates to the topic of digital citizenship and how to leverage technology for use in your business or organization.

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​7 Ways to Train Yourself to be a Forward Thinker

​7 Ways to Train Yourself to be a Forward Thinker | Reputation Marketing | Scoop.it

Via Daniel Watson
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Tania Tytherleigh's curator insight, April 30, 2014 6:21 PM

I'm often being asked "how do I learn to think more strategically?'. Some great tips in this article.

donhornsby's curator insight, April 30, 2014 6:32 PM
(This one is a gem) 7.  Set aside time for forward thinking

My never-ending daily task list can distract me from putting focus on forward thinking. I know I need to dedicate at least one day each month to planning ahead. By simply scheduling this personal appointment for yourself, you’ll be impressed with how many new ideas you can create. Try setting up time during this specified day to meet with your team or others outside of your team to brainstorm even greater ideas for both the short and long-term.

4twenty2's curator insight, May 1, 2014 10:26 AM

Out of all these Tips I think the last one is the most important.  

 

Set aside Time for Forward Thinking

 

This is often the biggest challenge people have, finding time to break out of the routine, be innovative, creative and forward thinking. 

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4 Tips for Preparing Your Business to Grow

4 Tips for Preparing Your Business to Grow | Reputation Marketing | Scoop.it

Via Daniel Watson
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Rhonda Hunter's curator insight, April 16, 2014 1:15 PM

Let Lincoln Entrepreneur Growth Group (LEGG) help you when your ready to grow! www.lincolneda.org

Hemant Galviya's curator insight, April 17, 2014 2:56 AM

nice lesson

Stefano Principato's curator insight, April 22, 2014 12:54 PM
Differentiate yourself and your business via continuous customer touches.
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4 Predictions for Call Tracking in 2014 by @LogMyCalls

4 Predictions for Call Tracking in 2014 by @LogMyCalls | Reputation Marketing | Scoop.it
Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone calls.

   


Via Thomas Faltin
Brandon Meek's insight:

Call tracking is perhaps the most important detail of a marketing campaign yet most small businesses don't even try. If you trust your tracking to the advertisers you are working with, you are just as blind as the business with no tracking at all.

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Thomas Faltin's curator insight, December 30, 2013 6:26 PM

add your insight...

   
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5 Steps to Execute a Site Redesign Without Compromising SEO

5 Steps to Execute a Site Redesign Without Compromising SEO | Reputation Marketing | Scoop.it

Excerpt from the article by Search Engine Watch:
"You've spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn't mobile-friendly, and you know it's time for a redesign. You've heard all the horror stories of how a site redesign can kill rankings, so you've held off as long as you can, but now it's time.

Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO.

Step 1: Evaluate Your SEO Strategy:
A site redesign is the perfect time to evaluate your SEO strategy and figure out which keywords and landing pages are providing the most value, and which ones are providing the least. This will allow you to know which keywords and landing pages to prioritize during the redesign.

Step 2: Keep the Same URL Structure or Implement 301 Redirects:
As it pertains to SEO, it is ideal to maintain the same URL structure when executing a site redesign, but this not always practical. You may be moving the site to a new platform that requires a different URL structure, or you may have reorganized your content, which resulted in changes to the URL structure. In any case where changes to the URL structure are necessary, implementing page level 301 redirects is a necessity.

Step 3: Maintain On-Page Optimization:
Maintaining on-page optimization is an obvious step, but a site redesign can often involve moving, revising, and adding new content, so with all these moving parts it's easy to forget the basics.

Step 4: Create HTML and XML Sitemaps:
Create HTML and XML sitemaps to help search engines discover any new content and existing content that has moved to new URLs.

Step 5: Monitor, Measure, Improve:
A site redesign should not be a once and done project. Just like any other marketing effort, the results of your redesign should be monitored, measured, and improved over time..."

Each step is analyzed with more detailed information. Read full original article here:
http://searchenginewatch.com/article/2336287/5-Steps-to-Execute-a-Site-Redesign-Without-Compromising-SEO ;

 


Via Giuseppe Mauriello
Brandon Meek's insight:

Its easy to just "put together" a new site. However its important to keep in mind how those new changes may impact your site's search performance. I think step 5 matters most.

 

Measure. Analyze. Optimize.

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Sirius Digital Marketing's curator insight, April 30, 2014 12:11 PM

Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO.

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7 Obsolete Social Media Tactics You’re Wasting ...

7 Obsolete Social Media Tactics You’re Wasting ... | Reputation Marketing | Scoop.it
You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic o

Via Andrew Wroblewski
Brandon Meek's insight:

Some of the most common mistakes we see are listed here. Social media is growing up before our eyes. If you want your business to be taken seriously, you have to get serious about social.

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Reputation Management Disaster - 3 Brands Committed Suicide on Twitter

Reputation Management Disaster - 3 Brands Committed Suicide on Twitter | Reputation Marketing | Scoop.it
Do you want to avoid Reputation Management Disaster in your business? Learn from 3 brands who committed suicide on twitter and do better.
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10 Timeless Leadership Lessons to Help Expand Your Influence

10 Timeless Leadership Lessons to Help Expand Your Influence | Reputation Marketing | Scoop.it

Via Daniel Watson
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Progressive training's curator insight, May 9, 2014 9:21 AM

10 Timeless Leadership Lessons to Help Expand Your Influence

 

#leadership #management #business

donhornsby's curator insight, May 22, 2014 9:14 AM

Leaders must take more time to stop, reflect and assess their own thinking, capabilities and aptitudes. 

 

 

(From the article): As leaders, you must begin to look beyond the obvious and open your eyes to see the opportunities previous unseen.   Leadership requires you to have circular vision and when you begin to grow complacent, you only see the obvious details before you – rather than those they lie around, beneath and beyond what you seek.  In fact, your mindset becomes stagnate because you are not stretching your perspectives enough to see more than you want to.

 

When you fall into this trap, it’s time to reshuffle the deck, and map out the internal and external factors that are influencing your thinking. You must begin to identify areas that can be improved –  such as relationships, workshop culture, networking, how you are investing in yourself (or lack thereof), etc.

 

It’s not experience, but rather opportunity that is the true mother of success.   Be more mindful about how you manage opportunity before it begins to manage you.

Ivon Prefontaine's curator insight, May 22, 2014 10:41 AM

The first lesson is a good place to begin. We become so busy we do not look up and from side-to-side. Leaders need to be present and aware of what is happening and not happening. They need to be aware of who is best served to take the reins in a given situation.

 

In School, leadership and management should be intertwined. Quite often, I found that the latter was used almost exclusively and leadership did not exist.

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Eight PR experts on how the NBA's Adam Silver set a crisis-management standard | PR Week

Eight PR experts on how the NBA's Adam Silver set a crisis-management standard | PR Week | Reputation Marketing | Scoop.it
Eight PR experts on how the NBA's Adam Silver set a crisis-management standard. From PR Week (With employee engagement, reputation, & the #NBAPlayoffs at risk, how well did Silver manage this @NBA PR nightmare?
Brandon Meek's insight:
No matter what you think of the punishment the NBA handed down, their swift, definitive action is a great demonstration for how to deal with negative press.
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Pinterest Marketing Tips for SEO, Traffic, and Online Reputation Management

Pinterest Marketing Tips for SEO, Traffic, and Online Reputation Management | Reputation Marketing | Scoop.it
This week, I thought I would add a few additional statistics about Pinterest, how it compares to Tumblr, and tips for marketers looking to get more out of the Pinterest network. Click here to read more.
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Online Reputations Protection Tips for College Grads

Online Reputations Protection Tips for College Grads | Reputation Marketing | Scoop.it
6 Ways College Grads Can Protect Their Online Reputations Huffington Post A college grad can protect their online reputation by never using their name when signing up for a forum board where they may make posts that, to a prospective employer, make...

Via InternetReputation.com
Brandon Meek's insight:

Good tips on Reputation for all the upcoming graduates.

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Don’t maintain your reputation; build it

Don’t maintain your reputation; build it | Reputation Marketing | Scoop.it
Being passive about how you’re perceived isn’t a very good way to ensure you have a reputation to be proud of. (Don’t maintain your reputation; build it!
Brandon Meek's insight:
Reputation matters more now than ever before.
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11 Thought-Provoking Guides to Content Marketing for 2014 | B2B Marketing Blog | Webbiquity

11 Thought-Provoking Guides to Content Marketing for 2014 | B2B Marketing Blog | Webbiquity | Reputation Marketing | Scoop.it
Discover the hottest trends in content marketing for 2014, the impact are blogs having on corporate website traffic, the most effective content formats and

Via Tom Pick
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Tom Pick's curator insight, March 11, 2014 2:10 PM

Helpful content marketing guides from experts like Pam Dyer, Michael Brenner, Ian Anderson Gray, Neal Leavitt, Murray Newlands, and Sarah Arrow.

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6 Quick-Fix Tips For Reputation Repair - Forbes

6 Quick-Fix Tips For Reputation Repair - Forbes | Reputation Marketing | Scoop.it
6 Quick-Fix Tips For Reputation Repair
Forbes
When you launch a business, your company's reputation is kind of like the pristine snow at the top of a steep, beautiful mountain – it's all smooth and glistening and free of dirt.

Via Wanda J. Barreto
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Here are some good first steps toward building a great reputation online.

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Loyalty: It’s Killing Your Business

Loyalty: It’s Killing Your Business | Reputation Marketing | Scoop.it
If you’re like me, your wallet or purse is bulging with loyalty cards and your inbox is flooded with loyalty offers. We’re not alone. The average US household belongs to an astonishing 23 loyalty

Via Fred Zimny
Brandon Meek's insight:

Interesting read. I have grown tired of being offered a "rewards" card every place I go. I don't think people take the card because they are loyal, they take it for the discount. If the discount is better across town, their loyalty just changed.

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