Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing. (Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas'...
It’s now common practice to manage risk with heightened awareness, disciplined processes, and due diligence. Unfortunately, we are more likely to apply these tools to evaluate the risk of changing than to evaluate the risk of staying the same. If your teammates are anchoring your business in the past, it’s your responsibility to help them see the risk of the status quo.
Call tracking is perhaps the most important detail of a marketing campaign yet most small businesses don't even try. If you trust your tracking to the advertisers you are working with, you are just as blind as the business with no tracking at all.
Excerpt from the article by Search Engine Watch: "You've spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn't mobile-friendly, and you know it's time for a redesign. You've heard all the horror stories of how a site redesign can kill rankings, so you've held off as long as you can, but now it's time.
Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO.
Step 1: Evaluate Your SEO Strategy: A site redesign is the perfect time to evaluate your SEO strategy and figure out which keywords and landing pages are providing the most value, and which ones are providing the least. This will allow you to know which keywords and landing pages to prioritize during the redesign.
Step 2: Keep the Same URL Structure or Implement 301 Redirects: As it pertains to SEO, it is ideal to maintain the same URL structure when executing a site redesign, but this not always practical. You may be moving the site to a new platform that requires a different URL structure, or you may have reorganized your content, which resulted in changes to the URL structure. In any case where changes to the URL structure are necessary, implementing page level 301 redirects is a necessity.
Step 3: Maintain On-Page Optimization: Maintaining on-page optimization is an obvious step, but a site redesign can often involve moving, revising, and adding new content, so with all these moving parts it's easy to forget the basics.
Step 4: Create HTML and XML Sitemaps: Create HTML and XML sitemaps to help search engines discover any new content and existing content that has moved to new URLs.
Step 5: Monitor, Measure, Improve: A site redesign should not be a once and done project. Just like any other marketing effort, the results of your redesign should be monitored, measured, and improved over time..."
Eight PR experts on how the NBA's Adam Silver set a crisis-management standard. From PR Week (With employee engagement, reputation, & the #NBAPlayoffs at risk, how well did Silver manage this @NBA PR nightmare?
Brandon Meek's insight:
No matter what you think of the punishment the NBA handed down, their swift, definitive action is a great demonstration for how to deal with negative press.
This week, I thought I would add a few additional statistics about Pinterest, how it compares to Tumblr, and tips for marketers looking to get more out of the Pinterest network. Click here to read more.
6 Ways College Grads Can Protect Their Online Reputations Huffington Post A college grad can protect their online reputation by never using their name when signing up for a forum board where they may make posts that, to a prospective employer, make...
6 Quick-Fix Tips For Reputation Repair Forbes When you launch a business, your company's reputation is kind of like the pristine snow at the top of a steep, beautiful mountain – it's all smooth and glistening and free of dirt.
Interesting read. I have grown tired of being offered a "rewards" card every place I go. I don't think people take the card because they are loyal, they take it for the discount. If the discount is better across town, their loyalty just changed.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.