Reputation Marketing Blueprint
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Reputation Marketing Blueprint
Develop, Manage, And Market Your Local Online Reputation
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Google: We Can Show Stars if We Want to!

Google: We Can Show Stars if We Want to! | Reputation Marketing Blueprint | Scoop.it
Last week in It Really Is a Google World and We Are All Just Living in It, David Mihm observed that the bulk of content above the fold was Google's.
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Raphael Doctah Love's curator insight, January 10, 2013 5:38 AM

Do you have stars on your site?

Brian Botts's curator insight, December 3, 2013 10:31 AM

Authorship and Rich Snippets! Are you doing it? I bet you're not if you had a bunch of bad business reviews. Who would think CTR would increase so much by adding a little photo.

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Apple Announces New Maps Feature, Taking on Google « Local Search Insider

Apple Announces New Maps Feature, Taking on Google « Local Search Insider | Reputation Marketing Blueprint | Scoop.it

Apple is already integrating information from about 100 million businesses into its mapping service and relying on Yelp for reviews and ratings, according to PCWorld.com.

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Online reputation with Google places and + merger

This week Google started the migration from Google places and to a new platform called Google Plus Local. What does this mean for local search and retailers?
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Yelp! I’ve Fallen! And, I Can’t Get Up! | Socialnomics

Yelp! I’ve Fallen! And, I Can’t Get Up! | Socialnomics | Reputation Marketing Blueprint | Scoop.it
Yelp can either make or break the success of a company. With proper usage strategies, a company can maximize it's benefits.
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The Anatomy of a RipOff Report Lawsuit

The Anatomy of a RipOff Report Lawsuit | Reputation Marketing Blueprint | Scoop.it
Last week, there were several excellent posts elucidating the many ways RipOff Report violates Google's Terms of Service, and yet manages to stay on top of the Google search results pages.
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Importance of Reviews and ORM for Hotels

Importance of Reviews and ORM for Hotels | Reputation Marketing Blueprint | Scoop.it
Online reputation management importance for hotels - reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels.
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In Crisis, Misery Loves Company: 3 Tips for the Road Back | Social Media Today

It’s bad enough to have one element to deal with in a crisis: a local politician emails a picture of nude women to his “friends” and it ends up in a reporter’s inbox. That could stand alone. But don’t stop there.
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31 Free Tools for Brand Monitoring

31 Free Tools for Brand Monitoring | Reputation Marketing Blueprint | Scoop.it

Brand monitoring is an essential task for any company. By tracking what people are saying about your brand, and how often they’re saying it, you can ensure the right message is getting out there.

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The "Anyone Know" Search: How Twitter Is Good For More Than Brand Monitoring

The "Anyone Know" Search: How Twitter Is Good For More Than Brand Monitoring | Reputation Marketing Blueprint | Scoop.it
Many marketers understand Twitter search is a powerful way to monitor brand mentions and reach out to customers. But I think few realize what a powerful platform it provides to reach out on non-branded generic mentions.
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5 Tips for Managing Your Online Reputation | Business 2 Community

5 Tips for Managing Your Online Reputation | Business 2 Community | Reputation Marketing Blueprint | Scoop.it
When I search for you, what do I find?“Sticks and stones may break my bones but words will never hurt me.” This children’s rhyme does not apply in...
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Online reputation management: A must for entrepreneurs - Blogs On Entrepreneurs - Crain's Chicago Business

Online reputation management: A must for entrepreneurs - Blogs On Entrepreneurs - Crain's Chicago Business | Reputation Marketing Blueprint | Scoop.it

As an entrepreneur, your reputation is an important part of your business and your livelihood.

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Avoid an ORM Disaster By Controlling Online Responses | Outspoken Media

Avoid an ORM Disaster By Controlling Online Responses | Outspoken Media | Reputation Marketing Blueprint | Scoop.it
I love the Internet. As a user I love being able to meet people I wouldn’t have otherwise been connected to and how easily it is to be part of larger conversations.
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Turn Negative Online Comments into Business Opportunities | Social Media Today

Turn Negative Online Comments into Business Opportunities | Social Media Today | Reputation Marketing Blueprint | Scoop.it
Have you heard the phrase: “Any publicity is good publicity” before? It’s commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done.
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If you’re going to do Something Wrong; At Least do it Right: Fake Reviews

If you’re going to do Something Wrong; At Least do it Right: Fake Reviews | Reputation Marketing Blueprint | Scoop.it
Until they no longer are a ranking factor (and probably after), fake reviews are everyone's reality. The more you know, the better off you are.
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Yelp Becomes the Local Reviews Standard

Yelp Becomes the Local Reviews Standard | Reputation Marketing Blueprint | Scoop.it

Yelp announced a deal with Microsoft’s Bing this morning. The deal features a deeper integration of Yelp’s content into Bing’s local business profile pages than is otherwise available to Yelp API users.

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Here's Looking Out for You, Kid: The Unselfish Reasons Why People Write Online Reviews |

Here's Looking Out for You, Kid: The Unselfish Reasons Why People Write Online Reviews | | Reputation Marketing Blueprint | Scoop.it
Lately, it seems as though more and more consumers are flocking to online review sites, forums and apps to share their opinions about the services they experienced. But as it turns out, not everyone is driven purely by points or freebies.
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How Small Businesses Can Manage Negative Online Reviews

How Small Businesses Can Manage Negative Online Reviews | Reputation Marketing Blueprint | Scoop.it
Reviews found on such websites as Yelp, Google Places and Citysearch can make or break a local business.
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Austin company files suit over customer's negative online review

Austin company files suit over customer's negative online review | Reputation Marketing Blueprint | Scoop.it

The Google Places poster left a less-than-flattering review of Austin Gutter King, prompting a lawsuit this month against the Internet search giant.

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6 Ways to Help the Victims of Another Company’s Social Media Crisis | Social Media Today

6 Ways to Help the Victims of Another Company’s Social Media Crisis | Social Media Today | Reputation Marketing Blueprint | Scoop.it
Note from the editor: This is the second part of a two-part series on helping the victims of another company’s social media crisis by providing them with a solution.
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Conducting a 5 Minute Brand Reputation Audit | Search Engine Journal

Conducting a 5 Minute Brand Reputation Audit | Search Engine Journal | Reputation Marketing Blueprint | Scoop.it

Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate directly with one another on the internet – making online brand reputation management an absolute must.

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Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise | Reputation Marketing Blueprint | Scoop.it
Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report,...
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Reputation Management: Protect Your Self Online | Business 2 Community

Reputation Management: Protect Your Self Online | Business 2 Community | Reputation Marketing Blueprint | Scoop.it
The internet is a beast which doesn’t sleep, and if not handled right it can eat you alive.
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The importance of online reputation management for entrepreneurs - Blogs On Entrepreneurs - Crain's Chicago Business

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Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations | Reputation Marketing Blueprint | Scoop.it
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.
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Reputation Management as a Spork: 3 Questions to Ask to Improve Your Online Strategy

Reputation Management as a Spork: 3 Questions to Ask to Improve Your Online Strategy | Reputation Marketing Blueprint | Scoop.it

Just like a spork is a hybrid between a spoon and a fork, reputation management is like a hybrid between SEO and marketing.

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