As negative reviews become an increasingly major problem for business everywhere, including within the hotel industry, more business owners are turning to the review suppression services offered by reputation ...
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Business reputation, and managing your business reputation online and offline
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San Francisco online-reviews site Yelp received five stars from investors in immediate trading after its stock market debut Friday morning, as shares of the company jumped as much as 73 percent from the initial public offering price. Delete the scoop?
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BOSTON -- It's one of the biggest consumer review sites on the web, but some business owners say Yelp doesn't play fair with reviews and pushes hard for them to advertise with the company. Friday, March 2, 2012. Delete the scoop?
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"Reputation becomes more important than your bank account. Your credit score goes back to how you pay off bills. It's a great metric that unifies the world. But once we get to a point where we have a constant currency around reputation," he said, a lot more can be accomplished.
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If your marketing plan is rock solid, chances are pretty good that at least some of the chatter going on in the ether (-net, that is) is about you and your brand. What are you using to monitor this invaluable feedback? Delete the scoop?
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Have you ever searched for your name in Google? If so, you’re correct in assuming that other people will search for your name as well, whether you are an individual or a business. In fact, if you’re looking for a job, there’s a 90% chance that recruiters interested in you will Google your name. If you’re a business. . . Delete the scoop?
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Today, brand equity is also valued on the balance sheet and if this is diminished, it again affects the underlying value of the company share price. The above key factors drive business decisions when setting the objectives and goals of an organization, and with digital discussion, Online Reputation Management (ORM) can play a critical role! Delete the scoop?
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A few tips for job seekers and current employees to protect their online identities and reputations. Delete the scoop?
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Rob Shields takes his consumer gripes straight to the public, in 140 characters or less. . . A frustrated Twitter post about a flight delay to Minneapolis last week despite "crystal clear skies" prompted an instant apology from Delta Air Lines and an offer to help book a new flight. When he visited what he considered a messy Chipotle Mexican Grill, he tweeted about his "worst chipotle experience to date" and got an apologetic tweet seconds later from the company and free meal coupons in the mail. . . Delete the scoop?
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Reputation management is not just for big companies and big brands. I think some small business owners would be surprised to know that people are out there reviewing their company on sites like Yelp, InsiderPages, or Google Maps. And some of those may be negative reviews. What’s the best way for a small business owner to handle negative reviews when they happen?. . . Delete the scoop?
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Defenders of Yelp's $600 CPM rate for small business advertising often justify the rate by saying Yelp's narrow focus means consumers are highly likely to convert. Delete the scoop?
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Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content. Delete the scoop?
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The rise of social media and content creation has brought on new challenges for businesses of all shapes and sizes, especially when it comes to managing one’s reputation. Delete the scoop?
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If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success. Delete the scoop?
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Online Reputation Management is not new, its been here for some time now. With the advent of blogs and social media propelled content, its easy for someone to destroy your brand by publishing false (or sometime genuine) reviews about your brand. Mostly, the content doesn’t pop first. Delete the scoop?
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Employers are screening for job candidates who have created a presence online. For many young people, that's a chance to shine. Delete the scoop?
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Read about the best six user-generated local business review sites including Google Local Business Listings (the Map), Yelp.com, Merchant Circle, Insiderpages, CitySearch, and Yahoo! Delete the scoop?
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The consumer reviews website Qype has removed over two thousand ‘fake’ posts in the last month, just weeks after an Advertising Standards Authority (ASA) ban on TripAdvisor from suggesting its reviews were ‘honest, real or trusted’. Delete the scoop?
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This is interesting. Take the field of online reputation management, the practice of managing a person’s or company’s brand across the web and social networks, then add a bit of crowd source sauce using ranking techniques better known in chess grandmaster circles… and what do you get? Delete the scoop?
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A law firm given a F grade last year by the Better Business Bureau of Central Florida for a claimed pattern of unresolved client complaints is firing back. Delete the scoop?
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You're crazy if it hasn't crossed your mind. . .
Another scheme recently detailed in the NYT is to offer customers rebates when they write reviews. The company VIP Deals allegedly included a letter when mailing their product that offered a 100 percent rebate in exchange for a review, which, they implied, ought to be positive: “We strive to earn 100 percent perfect ‘FIVE-STAR’ scores from you!” Delete the scoop?
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From the archives: Why Reputation Management Should Be Part of Your Online Marketing Strategy. . . "For example, review sites optimize their sites so that their reviews will rank well when people search for business names. That’s great if you have a lot of good reviews, but not so great if the top review on that site is negative and untrue". . . Delete the scoop?
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The problem is that many reviewers are making it up and to the tune of $5 for a positive review. As businesses learn the value of word of mouth advertising and how it has moved to viral proportions on social networking sites like Yelp, Facebook, Twitter and Google Places, reviews are becoming a hot commodity, one that merchants are willing to pay for and freelance types are more than willing to supply. Delete the scoop?
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Thinking about how to deal with unhappy customers is a healthy exercise. Rather than taking a reactive approach to negative comments, some proactive planning helps alleviate the burden and keeps you focused on what’s important: having happy customers. They are your best marketing scheme. Delete the scoop?
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As if times weren’t tough enough for Mitt Romney and his somewhat battered presidential campaign. Now he has a new reputation management problem to worry about... Delete the scoop?
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