Reputation Management
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Rescooped by Search by Burke from ARKtech - Reputation Marketing
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The Cost of One Bad Online Review: $3.5K - Reputation Management

The Cost of One Bad Online Review: $3.5K - Reputation Management | Reputation Management | Scoop.it
Kleargear.com learns the hard way that you can't strongarm customers into leaving positive online reviews.

Via Diana L Guerrero
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Diana L Guerrero's curator insight, January 4, 2014 11:27 AM

Customer service and communication is super important in today's economy. Read this #reputation piece

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Students Working To Change Their School's Reputation - WGRZ-TV

Students Working To Change Their School's Reputation - WGRZ-TV | Reputation Management | Scoop.it
WGRZ-TV
Students Working To Change Their School's Reputation
WGRZ-TV
BUFFALO, NY - When several students from Buffalo's Bennett High School were seen on video beating a 66 year old man in Shoshone Park, the community was outraged.
Search by Burke's insight:

Good to see the students stepping up to manage their school's reputation! They have a direct stake in the success of their school and understand that the school reputation is a reflection on them, personally. Don't leave your reputation to others - manage it yourself. Well done!

 

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Social Media Crisis Communications 101: Gasoline or Water?

Social Media Crisis Communications 101: Gasoline or Water? | Reputation Management | Scoop.it
Social media crisis communications can fuel the flames or put out the fire. Use a crisis communication plan and turn disaster into opportunities.
Search by Burke's insight:

An excellent start to managing your own crisis communication. Though you may be better served to be on the cautious side of handling it on your own - so many emotions can drive us to making bad decisions. Keep an agency contact handy...just in case.

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Internet's big names in battle to salvage reputations after NSA revelations - The Guardian

Internet's big names in battle to salvage reputations after NSA revelations - The Guardian | Reputation Management | Scoop.it
The Guardian
Internet's big names in battle to salvage reputations after NSA revelations
The Guardian
Google. Apple. Facebook.

Via VERONICA LESTER
Search by Burke's insight:

Salvage reputations? Yes. There was an implied privacy security when using their platforms - though the privacy was really about selling personal information to 3rd parties, revealing identification information, etc. The implication was there. What should they do? Explain how their platforms and services work. Tell their customers what was meant by "we guard your privacy". Tell the customers the difference between raw data and identifying information.

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