Reputation Local
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Julie Mirr
Scoop.it!

Use these Tactics to Boost Local SEO & Gain Mobile Visibility

Use these Tactics to Boost Local SEO & Gain Mobile Visibility | Reputation Local | Scoop.it

Small businesses in Littleton, Colorado need to tap into the growing volume of local searches conducted by mobile users. The following local SEO tactics can improve yourlocal search marketing and meet mobile device requirements.


Gearing your internet marketing toward local search marketing requires referencing your geographic area, usually both the city and state. This information needs to appear regularly within web page titles and headings throughout the content.

more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Successful Local Search Marketing Hinges on Good Web Design

Successful Local Search Marketing Hinges on Good Web Design | Reputation Local | Scoop.it
A lot of entrepreneurs seek to implement effective local search marketing. After all, focusing on one place is better than going global, especially for businesses that are bound by their location like restaurants and local shops. One of the best ways to ensure that people know that you're out there is to have a website of your own. A good website can contribute a lot to ensuring your brand's visibility; however, a lot of people assume that it's easy to create a website and then go about it the wrong way. Website Mistakes There are several mistakes that a business can make when crafting their website. One of these slip-ups is assuming that one-size-fits-all, which means you can’t take a common template and only customize it a bit. That may have worked in the 90s, but nowadays, people are expecting a more personalized approach.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Improve Your Online Reputation Management Efforts with These Tips

Improve Your Online Reputation Management Efforts with These Tips | Reputation Local | Scoop.it
In today’s predominantly online business landscape, virtually any company regardless of size, influence, or recognition has to maintain two distinct facades: a public one and an online one. A positive view on the latter is an increasing necessity, with about 88 percent of consumers reading and trusting online customer reviews as much as personal recommendations. That being said, it’s fairly safe to say that a company’s brand will live or die by what’s being said about it online. The status quo has made it evident that effective online reputation management is key to achieving success in the modern times. If you’re a business owner in this day and age, take note of the following tips to help keep your enterprise afloat.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Local Search Marketing Effectively Manages Company Online Reputation

Local Search Marketing Effectively Manages Company Online Reputation | Reputation Local | Scoop.it
Using local search marketing often helps businesses keep track of and organize consumer complaints. This service also enables them to resolve these issues in a timely manner, resulting into the effective management of their online reputation. SEO, commonly used as a tool to maximize promotion, is employed in this case to gather genuine grievances that companies should address right away; this will help them improve their image and avert lasting reputation problems that can adversely affect revenue. Moreover, search marketing can identify the strengths that companies can further build upon and weaknesses which they can focus on to ensure better performance. SEO services are also useful in personalizing responses, something that many customers appreciate as it shows sincerity on the part of the business to resolve issues.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Local Search Marketing Strategies: Practices that Should Be Avoided

Local Search Marketing Strategies: Practices that Should Be Avoided | Reputation Local | Scoop.it
Effective local search marketing is now becoming an increasingly important element of any business’ marketing strategy. This is due to its proven results in creating exposure for companies in their target markets, and attracting the right customers. However, as effective as this strategy may be, local search marketing is also complicated and often confusing. Along the way, businesses will need to employ smart tactics to avoid mistakes.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Using Local Search Marketing to Establish Presence in Your Community

Using Local Search Marketing to Establish Presence in Your Community | Reputation Local | Scoop.it
Many businesses are in need of adequate marketing solutions for a more localized customer base or community. Business 2 Community writer Chris Sheehy states that the efforts to rank better in localized online searches tend to be difficult—though not insurmountable—since Google made a raft of changes to its search algorithms. Businesses have to make sure, therefore, that their local search marketing strategy syncs well with the latest professional marketing strategies applicable to their industry, like the ones implemented by Reputation Local.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Useful Local Search Marketing Guidelines That You Need to Remember

Useful Local Search Marketing Guidelines That You Need to Remember | Reputation Local | Scoop.it
Effective small business online marketing can do a lot for your business. The more positive exposure that your business has on the web, the higher chance you have to attract customers. There are several things you can do to ensure that your marketing efforts are successful.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Small Businesses Gain from Local Search Marketing Solutions the Most

Small Businesses Gain from Local Search Marketing Solutions the Most | Reputation Local | Scoop.it
While the event was a successful learning opportunity for aspiring entrepreneurs, they should also know that a website is just a small part of the equation. The next thing they have to worry about is to make their presence known at the local level, with the help of local search marketing strategies from Reputation Local and similar marketing agencies. Their assistance will prove valuable since the majority of local searches today are conducted using mobile devices; something that businesses can work with by creating a mobile responsive website. Social media is also something that they should look into, considering that Facebook, Twitter, Google Plus, and similar social sites attract more traffic than others. Business owners who wish to go this route must produce engaging content such as blogs and videos on a regular basis to keep their audience satiated.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Online Reputation Management Tips: Handling Negative Online Reviews

Online Reputation Management Tips: Handling Negative Online Reviews | Reputation Local | Scoop.it
Close online reputation monitoring is vital to maintaining your sterling name. Regularly check your social media accounts and review sites to see what folks are saying about your company. By doing so, you can quickly catch and respond to negative reviews.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Using Online Reputation Management Experts to Nurture Dining Cred

Sometimes, it takes pop culture to understand the reality of how reputations can make or break you in the restaurant business. An early story arc in the comic series 100 Bullets featured a bartender who was once a famous restaurateur until he was arrested for possession of online illegal material; although he discovered that the material was from a random email prank, he lost the business and his family left him in the process. When such a picture proves worrisome for a restaurant owner who wants to be in good standing with his community, he can go for an online reputation management package through an agency like Reputation Local LLC. One of the key indicators that a restaurant is moving on up in cyberspace is when it has a website advertising its offerings, backed up with quality pictures of the place and dishes. A check of several restaurant websites also notes sections for customer feedback.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Maximize Local Search Marketing Tools: Tips for Small Business Owners

Maximize Local Search Marketing Tools: Tips for Small Business Owners | Reputation Local | Scoop.it
Organize information according to importance Apart from products and services, contact info, and business location, potential customers also want pertinent details like hours of operation, prices, forms of payment, and credentials. Business owners can also consider putting up a link to their reviews or ratings. A comprehensive small business online marketing plan integrates a link to review sites in the listing. Customize offers and promotions Details about a unique offering or an upcoming promo in their listing in local search tools should be geared toward a local audience. For instance, a Colorado-based pizzeria wants to tease potential customers of an upcoming new flavor. The business owner can say something like, “Our new flavor can take your breath away like the Royal Gorge Bridge.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

The Importance of Online Reputation Management for Your Businesses

The Importance of Online Reputation Management for Your Businesses | Reputation Local | Scoop.it

Online reputation management services scour the net to take ownership of your business’s digital footprint, making sure your business maintains a good reputation. The main objective of managing reputation online is to take negative content about your business and to flush it out of top search results through positive promotion. This way, the negative comments drop in search rankings.


There are also other ways that an online reputation management service such as Reputation Local can defend you or your company. Reputation managers can use aggressive SEO to get your company a high ranking on search engines, which is considered more important now than your business card or website. If negative or illegal content is found, reputation managerswork to get it removed. They can also investigate untraceable threats from hackers.

more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

5 Common Myths about Online Reputation Management Debunked

5 Common Myths about Online Reputation Management Debunked | Reputation Local | Scoop.it
Your business’s reputation online is something you cannot undervalue. Simply put, a good reputation means higher conversions, while a tainted one drives potential money away. In an era where consumers’ interests can be very fickle, you have to employ measures to maintain your business’s positive image. So for starters, here are some of the commonly held notions about online reputation, which may do your business more harm than good if you adhere to it: Your company name does not appear on Google so you’re doing fine. Just because it’s not in the search results doesn’t necessarily mean it doesn’t exist. Unless you take time to learn more about reputation management, you won’t see where those reviews could possibly be. In fact, many businesses discover numerous complaints about their business online too late, blaming sales decline only on factors that they are aware of.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Local Search Marketing Efforts: The Importance of Online Reputation

Local Search Marketing Efforts: The Importance of Online Reputation | Reputation Local | Scoop.it
As a small business owner, most of your customers are likely people who reside within 25 miles of your establishment. Naturally, the limited nature of your business’ scope makes online reputation management an afterthought for you, right? If that’s the case, then you’re terribly mistaken—ask any local search marketing professional and he’ll tell you the same thing. Advertising giant Weber Shandwick released a special report called The Company Behind The Brand: In Reputation We Trust, which states that any type of disconnect between a company and its online reputation facilitates a sudden consumer reaction; one that’s more often negative than not. What this means is that regardless of how excellent your customer service is, any kind of slip-up online can hurt your company image.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Online Reputation Management Makes It Easier to Address Complaints

Online Reputation Management Makes It Easier to Address Complaints | Reputation Local | Scoop.it
Reputation takes years to build and only seconds to break. This is something businesses definitely cannot afford to have on their plate as this can have significant effects on their bottom line and future business plans. Rampton made a compelling case for companies apologizing for mistakes they may have made and giving definite promises to provide better services. Apart from that, businesses should also make it easy for customers to air their complaints so that there would be no need for them to vent their dismay in forums where companies have no control. To effectively create a platform where all company and product-related complaints and grievances can be collated for easier resolution, businesses can employ effective online reputation management services.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Common Online Reputation Management Mistakes and How to Handle Them

Common Online Reputation Management Mistakes and How to Handle Them | Reputation Local | Scoop.it
Turning a blind eye to negative feedback about your business is something you can’t afford to do in this day and age. Nowadays, a disgruntled customer can easily rant in public forums or on his own page, spreading the news of his or her displeasure to hundreds of people, and effortlessly magnifying the damage to your business’s reputation online. While you may already be aware of this damage, there could be a variety of reasons for your inaction. Perhaps, you fear responding will only make things worse and you’re hoping these comments would go away on their own; or maybe, you just don’t have the time to go online except to check orders and answer email inquiries. The results of a Harris survey may encourage you to take your online management reputation more seriously.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Online Reputation Management Strategies for Small Businesses

Online Reputation Management Strategies for Small Businesses | Reputation Local | Scoop.it
In the business world, companies and individuals make a supreme effort to promote themselves to clients or customers in their chosen industry. Forbes contributor Cheryl Conner says, however, it is all but inevitable that some bad press would be flying and the customer base may be seriously affected. Such incidences could be fixed through some sort of discreet but effective damage control, with the help of online reputation management specialists like Reputation Local. Online reputation management (ORM), by definition, is a series of activities aimed at preserving an individual’s or organization’s credibility in cyberspace, while staving off any unfavorable content. There are some options you can work with to keep the business as clean as possible:
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

In Today’s World, Online Reputation Management has become a Necessity

In Today’s World, Online Reputation Management has become a Necessity | Reputation Local | Scoop.it
Granted, unlike huge car dealerships, you may not have the time nor the capacity to address each and every bad review that comes your way. Fortunately, online reputation management companies like Reputation Local are there to help.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Local Search Marketing Becomes Even More Vital as Holidays Approach

Local Search Marketing Becomes Even More Vital as Holidays Approach | Reputation Local | Scoop.it
In particular, they should consider making targeted local search marketing part of their holiday marketing campaigns. According to statistics, about 20% of all PC users look for local companies, while a staggering 50% of mobile searches have local intent. In other words, people are looking in their own backyards for the best businesses to work with.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Credible Local Search Marketing Increases Your Customer Visibility

Credible Local Search Marketing Increases Your Customer Visibility | Reputation Local | Scoop.it
There are places in America that thrive on a close-knit atmosphere but are welcoming of visitors. Even during important community events that attract guests from out of town, people still go off the beaten track for businesses that have done well but are hard to find. If your business is one of them, you must employ local search marketing experts, like the team at Reputation Local to increase your visibility. Local search marketing is an offshoot of search engine optimization (SEO) designed to better highlight businesses in very specific geographic locations. Goehst states one step in this direction is to enter your business’ address and contact details with directories of search engines like Yahoo!, Google, and MSN, as they can properly mark the locations in a mapping interface. However, if your business has a website, it must be fixed of glitches that will hamper loading times and search engines’ efforts to catalog the page for the appropriate search results rank.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Yes, Online Reputation Management Practices Can Impact Your Future

Yes, Online Reputation Management Practices Can Impact Your Future | Reputation Local | Scoop.it
The importance of online reputation can be attributed to the fact that most people use social media in their daily lives. According to some marketing studies, 50 percent of consumers use Facebook, Twitter, and other social networking sites to express their concerns and complaints about a particular company. This almost ties with the fact that 53 percent of them also use social media to compliment or praise a particular brand. Seeing that there’s a 50-50 chance for a company’s reputation to go either way, it’s more important for them to highlight the positives with 5-star reviews and customer recommendations. Companies can also promote their brand by regularly publishing unique and engaging online contact on their website. Any feedback generated by such content can be gathered by an online reputation monitoring system, such as the one offered by Reputation Local.
more...
No comment yet.
Scooped by Julie Mirr
Scoop.it!

Responses to Customers Are Important In Online Reputation Management

Responses to Customers Are Important In Online Reputation Management | Reputation Local | Scoop.it
"Efficient online reputation monitoring entails keeping track of both positive and negative feedback. However, these reviews must be segregated so that business owners can know which is which. Issues that often surface may be grouped into FAQs to save time and effort in the future. It’s not easy for business owners to deal with negative feedback, especially when they feel they are exerting all their resources to satisfy their customers. However, the best way to cope with not-so-good words is to face them head-on. To that end, business owners can rely on online marketing agencies like Reputation Local to provide them with a fully branded customized tool that will help them respond to customer feedback in a systematic way, or a full-service digital analyst to handle the entire process."
more...
No comment yet.