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3 metrics of content marketing success

3 metrics of content marketing success | Reputation | Scoop.it

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success.


Via Ally Greer
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Ally Greer's curator insight, March 11, 2014 5:00 PM

Great infographic: it tells about three things to look for when determining whether your content is successful or not.


What would you add?

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Online Reputation Management Tips for Businesse - YouTube

Online Reputation Management Tips for Businesse (VIDEO | Online Reputation Management Tips for Businesse | Watch: http://t.co/q44mpB0oqF by rosemarie ilado | Youtube©)...
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Online Brand Reputation Management

Online Brand Reputation Management | Reputation | Scoop.it
Online Brand Reputation Management, by Diego Orzalesi: updated automatically with a curated selection of articles, blog posts, videos and photos. (Online Brand Reputation Management is out!
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Apple bumps Coca-Cola to become world's top brand ... - CNET News

Apple bumps Coca-Cola to become world's top brand ... - CNET News | Reputation | Scoop.it
The iPhone maker becomes the first company to knock Coca-Cola from atop Interbrand's study of the value of corporate brands. Google claims second place, as IBM and Intel slip. Read this article by Stephen Shankland on ...
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SMS Marketing Best Practices 2013

SMS Marketing Best Practices 2013 | Reputation | Scoop.it
Use these SMS Marketing Best Practices for simple, yet effective ways to keep communication strong, while ultimately, providing exceptional value.
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The Value Proposition for Corporate Environmental, Social and Governance ... - Huffington Post

The Value Proposition for Corporate Environmental, Social and Governance ... - Huffington Post | Reputation | Scoop.it
The Value Proposition for Corporate Environmental, Social and Governance ...
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Tips To Manage Your Brand Reputation Online

Tips To Manage Your Brand Reputation Online | Reputation | Scoop.it
Over the last 5 years of blogging, I've been trying to build my brand as a blogger and an entrepreneur.
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The seven steps to corporate sustainability transformation

The seven steps to corporate sustainability transformation | Reputation | Scoop.it
Companies have lost faith in the core value of sustainability, but a few CEOs are showing there is a pathway to a better future (The seven steps to corporate sustainability transformation http://t.co/RTACjqLAci)...
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The Value of Corporate Social Responsibility

The Value of Corporate Social Responsibility | Reputation | Scoop.it

Via Don Dea
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Don Dea's curator insight, September 22, 2013 1:45 AM

All companies want to do good, but is there a value in being socially responsible at the corporate level? The research says, yes, and consumers receptiveness is growing.

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4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | Reputation | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's curator insight, September 4, 2013 4:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

jaynalocke's curator insight, September 7, 2013 10:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...

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Do you really need a corporate responsibility officer? | GreenBiz.com

Do you really need a corporate responsibility officer? | GreenBiz.com | Reputation | Scoop.it
Some 42 percent of companies lack a CRO, but another figure essentially fills that role.
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13 Social Media Marketing Trends in 2014

13 Social Media Marketing Trends in 2014 | Reputation | Scoop.it

Content marketing fuels success in social media marketing and is crucial to many other digital marketing techniques like SEO, SEM, Email marketing and CRO.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 11, 2014 12:35 PM

Content Marketing is the dominant social media marketing trend for 2014 in this study with content curation now appearing as an important part of its mix.

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Branding Strategies for 2014 Discussed by Online Reputation Management Firm ... - PR Newswire (press release)

Branding Strategies for 2014 Discussed by Online Reputation Management Firm ... - PR Newswire (press release) | Reputation | Scoop.it
Branding Strategies for 2014 Discussed by Online Reputation Management Firm ...
PR Newswire (press release)
SCOTTSDALE, Ariz., Feb.
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How Poor Online Reputation Management Ruined Business

How Poor Online Reputation Management Ruined Business | Reputation | Scoop.it
Recover Reputation Looks at Several Real-World Examples of Damaged Brands in Finance, Law and Other Professions Photo Credit: What What via Compfight cc Online reputations can be ruined, (What people, clients think about you online matters #ORM #OnlineReputation...
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Managing water risk is a must for global business

Managing water risk is a must for global business | Reputation | Scoop.it
Companies are increasingly moving beyond recognition of natural risks to developing strategic responses to them, writes Andrew Steer (Managing water risk is a must for global business - BDlive - Managing water risk is a must for global...
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Content Development Company India | Website Copywriting

Content Development Company India | Website Copywriting | Reputation | Scoop.it
Content Development Company India | Website Copywriting:Website Copywriting and Content Development is the primary online marketing tool (website copywriting best practices http://t.co/wsU6oeXFjv)...
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Free Corporate Earnings Analysis Template for Excel

Free Corporate Earnings Analysis Template for Excel | Reputation | Scoop.it
The Free Corporate Earnings Analysis Template for Excel helps you perform basic fundamental equity or stocks analysis.

Via Marilyn M.
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Six Lessons You Should Have Learned From the Financial Crisis - Wall Street Journal

Six Lessons You Should Have Learned From the Financial Crisis - Wall Street Journal | Reputation | Scoop.it
Six Lessons You Should Have Learned From the Financial Crisis
Wall Street Journal
It's been five years since Wall Street crashed and the financial crisis broke across the country. Many people lost their homes, their savings or their jobs.
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7 Video Marketing Core Best Practices for Brand Marketers

7 Video Marketing Core Best Practices for Brand Marketers | Reputation | Scoop.it
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results.
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Establishing Your Personal Brand and Credibility Through Blogging

Establishing Your Personal Brand and Credibility Through Blogging | Reputation | Scoop.it

No matter the industry or profession, blogging is a very effective way for you to establish your credibility and therefore create a personal brand. 


Via Kamal Bennani
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9Dotstrategies's curator insight, September 9, 2013 3:44 AM

Establish Personal Branding and Credibility Through Blogging

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Why Online Reputation Management Services Matter - Social Barrel

Why Online Reputation Management Services Matter - Social Barrel | Reputation | Scoop.it
Why Online Reputation Management Services Matter
Social Barrel
Online reputation management is important in this day and age.
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