What does your business worth to you? You need your customers if you want it to be successful.That starts with creating a good business reputation around key communities. Here you’ll find some suggestions to get you started.
“What goes into a good company reputation? Consistency. But having vision, and appealing to emotions, don't hurt either.” ...“A company’s reputation is created through committed behaviors,” says Robert Fronk, senior vice president of Nielsen Reputation Management and Public Affairs. “It’s not something you do once," he explains. Six in ten consumers decide not to do business with a company based on something they learned about its conduct, the study found. The companies that rank highest--including Amazon, Coca-Cola, and Whole Foods--offer transparency, honest communication, and a proactive and focused approach. Fronk says reputation is formed by six dimensions that influence consumer behavior:...
Pharma's reputation on the rise with investors PharmaTimes The reputation of drugmakers would appear to be on the rise, at least with investors, according to this year's rankings of the world's most respected companies published by the leading...
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