‘La Ville de Pins’ means a pine village in French. A pine village is situated in the heart of Gangnam in Seoul. This building boasts of its white figure among the surrounding monotone buildings. It looks like an isolate island and also looks remarkable through the inter-space of alley. The space composition of this building reflects the client’s wish to make customers experience French dinner easily without any burdens. Its space concept also reflects the new food culture named ‘Le Fooding’ on its center. Fooding is a compound word of ‘Food’ and ‘Feeling’, and tells the whole feeling produced by the combination of food, style and atmosphere. La Ville de Pins provides Le Fooding in order that the customers can enjoy French food in the more casual and popular atmosphere.