Second-screen usage is the latest way US consumers engage with television content. According to the latest Nielsen data, 75% of smartphone and tablet users are engaging with second-screen content more than once a month as they watch TV.
To form an intelligent guess at whether TV partnerships can help Twitter achieve the user and revenue growth it needs, or whether Twitter can help TV broadcasters survive technological disruption, it's first necessary to answer a more basic...
I don't understand this charge against second screen. Yes networks try to monetize this new screen but isn't it the model of TV for years now? Having advertisers paying for a targeted audience and using this money to produce content is not really new... What's wrong in trying to turn a one way medium into a dialogue in which viewers, television and advertisers talk to each other?
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Filmmakers and TV show producers know this and have started creating “second screen” experiences for their projects to enhance their viewers' pleasure (and try to keep their full attention in an age of smartphone addiction)!
Big changes are happening in UK households when it comes to technology usage. Data from Ofcom reveals that for the first time, there's been a decline in the number of children with TVs and consoles in their bedrooms.
The iTV Doctor Is In! The Shape of Things to Come, Part 2 InteractiveTV Today [itvt] But the one interactive genre that has continued to deliver results at a reasonable cost is Participation Television--voting, polling and games.
A famed, forward thinking progosticator spends time discussing 2nd Screen’s impact on traditional TV revenue models, the challenges faced by the European television community and what changes might lie ahead for the industry.