As Napoleon found out at the turn of the 19th century, conquering all of Europe is easier said than done. But history may not dissuade Netflix from trying.
The streaming service will expand its footprint on the continent this year, as CEO Reed Hastingsindicated in January. But which countries are on his list — and in what order of importance — is a mystery.
These next destinations for Netflix will differ from its first wave of European markets — the U.K., the Netherlands and Scandinavia — in one key regard: Incumbent pay-TV providers and pure-play streaming services from Russia to Spain have been anticipating the entry of the U.S. juggernaut, and have had ample time to counter with broadband-delivered VOD plays of their own. Nevertheless, a complex web of factors will make Netflix’s border crossing either breezy or brutal, depending on which nation is stamping its passport.
Any way you look at it, subscription VOD services all over Europe are bracing for impact.
Via Porte Raphael