I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice - even more satirical then I normally do.
The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye.
Self expression has indeed become the new entertainment. Some are bloggers and others aren’t. The top three on this list also have a blog. One of the top five pinners is the mother of one the co-founders of Pinterest.
In looking at the list, the dominance of design, fashion and food is obvious and seems to be a mandatory requirement to join the elite. This topic dominance also displays the majority female demographic that is prominent on Pinterest.
According to some statistics the ladies share of Pinterest users is 80%.
1. Joy Cho on Pinterest
Followers on Pinterest: 11,689,972 Location: Los Angeles Number of Boards: 77
2. Bekka Palmer on Pinterest
Followers on Pinterest: 7,723,465 Location: Brooklyn, New York Number of Boards: 36
3. Bonny Tsang on Pinterest
Followers on Pinterest: 7,382,335 Location: Los Angeles Number of Boards: 42
4. Maryann Rizzo on Pinterest
Followers on Pinterest: 7,314,878 Location: Northeast, USA Number of boards: 245
5. Jane Wang on Pinterest
Followers on Pinterest: 7,114,529 Location: Unknown Number of boards: 98
If you do not want to fall into the trap, read this article. For once I do not control the information, I published this information on my facebook wall...! [note Martin Gysler]
A new Facebook hoax has some users thinking they own the copyrights to material posted to their pages.
A news message claiming that Facebook users have copyrights to their photos, videos and messages is a load of baloney, according to a report.
The post, which has recently popped up in some users timelines, says:
“In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!”
Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.
This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...
Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.
However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.
Some interesting key facts from the infographic are:
The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;
Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;
27 million pieces of content are shared via the web each and every day in 2012;
More than 50 % of consumers say that blogs have influenced their purchase decisions;
94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
There is already evidence that teachers are using social media as part of teaching strategies, with the aim of encouraging students to view social networks as less of a pleasurable distraction, and more as something that can be used in projects and for personal expression in a medium they prefer.
Chris Edwards' shared in our interview why he decided to personalize learning and the results he has experienced with his learners: engaged and motivated!
Q. Why did you decide to personalize learning?
A. I decided to personalise learning in my classroom about a year ago. I watched a TED talk by Sir Ken Robinson (the king of creativity) speaking about how he believes that our current education system is killing creativity. What made me think the most was when he said this: “Shakespeare was in someone’s class once, right?” And I thought wow! I have never considered who I may have in my class! When I started thinking in this way, it changed everything. It made me realise that the most important thing was ensuring that every individual child in my class, realised and reached their full potential.
Q. How are learners in your class changing?
A. The learners in my class are changing in a very noticeable way. The learners in my class are no longer passive. They are engaged in their own learning and are motivated. Most importantly, they are learning to be resourceful and resilient. Learning anything is an inherently frustrating process.
Read this insiteful interview and take a look a the pictures of Chris' personalized learning environment where his learners are thriving!
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like.
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics....
[A must read for marketers, PR and content pros ~ Jeff]
We know everyone is a little bummed about all those filtered photos disappearing from your Twitter streams this weekend, but let's not get all worked up about it: They are disappearing, and there is no scandal.
Advertising is an important requirement for any business. This aspect of business caters to informing the consumers of a product and its benefits. No business can be successful without meaningful advertisement. There are different kinds of business advertisements and these can be altered to fit the requirement of a company, irrespective to its type and size.
In this paper, the authors study the all-pervading influence of social networks on consumers' inclination towards on-line shopping, which in turn affects the very functioning of certain traditional ("brick-and-mortar") markets. More specifically, they study a model of influence in social networks to show the change in consumer behavior patterns using an agent based interaction model. Agent-based modeling and simulation is a new approach to modeling system; that comprise interacting autonomous agents. Using agent-based models, they create a virtual population including several hundreds of artificial consumers to study the rate of adoption of on-line shopping by consumers. In conventional modeling of the diffusion process, there is no way to describe how the cognitive aspects of agents as well as diversity of the agents' decision making processes give rise to the observed rate, extent or order of the diffusion process.
"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.
Content curation is a core content marketing element for the following three reasons:
- Offering your audience a combination of original and third party content provides a branded -context for your work. - Curating other people’s content positions you and/or your organization as a tastemaker in your field. - Creating sufficient content is a marketing and business challenge.
Here are twelve attributes your content curation strategy should have to insure success.
1) Has defined, measurable goals... 2) Targets a specific audience... 3) Contains red meat content, not filler... 4) Follows “the less is more” theory... 5) Incorporates original content... 6) Adds real value... 7) Has a human touch... 8) Provides branded context for your information... 9) Involves a community... 10) Offers information in small chunks... 11) Sticks to a schedule... 12) Credits its creator...
Content curation puts your original content in a branded context for your target audience..."
I recently received an email asking me a simple request. However, the email was three pages long. The whole message could have been three lines, but instead the author decided to write a short novella.
Year-end is fast approaching, but the challenges of turning your strategy into a reality may have only just begun. Additional emails will need to be written, designed, produced – and that’s not even half of it!
Can a calculator make you smarter? The QAMA calculator can. You use it just like a regular calculator, plugging in the numbers of the problem you want to solve — but QAMA won’t give you the answer until you provide an accurate estimate of what that answer will be. If your estimate is way off, you’ll have to go back to the problem and see where you went wrong. If your estimate is close, QAMA (developed by Ilan Samson, an “inventor-in-residence” at the University of California, San Diego) will serve up the precise solution, and you can compare it to your own guess. Either way, you’ll learn a lot more than if you simply copied the answer that a calculator spit out.
Ever since journalist Nicholas Carr posed a provocative question — “Is Google Making Us Stupid?” — in a widely-read 2008 Atlantic magazine article, we’ve been arguing about whether the new generation of digital devices is leading us to become smarter, or stupider, than we were before. Now psychologists and cognitive scientists are beginning to deliver their verdicts. Here, the research on an array of technological helpers:
Click headline to read more and access hot links--
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.