If you haven’t thought about hiring a web development London expert, you should know that a well-designed website allows your customers to find the right product and then purchase it.
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How to Get Your Customers to the Payment Page
If you haven’t thought about hiring a web development London expert, you should know that a well-designed website allows your customers to find the right product and then purchase it. However, if your customer finds navigating your business website too difficult, that could mean lost revenue to you. It is a common misconception that once your customer found the right product using your website, it increases the likelihood that they will continue to the payment page. No. In fact, there are a lot of instances that customers have already added their products to their online shopping carts but did not proceed with the payment. What prevented these customers from hitting that “ship my item” button?
One of the biggest challenges a customer has to face when purchasing online is the checkout process. They might find locating the product and adding the item easy using your website but if your payment process is too cumbersome especially if the customer is not an internet savvy she might just choose not to seal that deal. A team of internet marketing services oxford professionals says that there are three ways to help your customers get through the payment process: no registration, instant chat, and short payment forms. Though registration tools are effective in identifying repeat customers, a recent research conducted showed that online sales conversions increased when businesses make it an optional step. Power shoppers are those who are willing to spend on an item but do not want to waste their time on filling out registration forms. Toll free numbers are effective but instant chat is better. Customers usually encounter problems during the payment process and if only they can talk to someone who can teach them how to complete the order you might have just saved a lost sale. Long forms, which often require you to hit “next” three or more times before you actually “submit” your order page, are a pain in your customers’ patience. So if you can come up with a one-page checkout form, the better.
Shopping can be really fun but unless you can help your customers get through the payment process through a user-friendly website development London tool, you will never increase your conversion rates.
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