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Rescooped by Dallan Milich from Milestone 2
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10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog

10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog | Relevant to CR | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet.

Via Ali A. Sabkar, PHAM THU NGA, Dallan Milich
Dallan Milich's insight:

The article would be in my opinion the best article to read for a company wanting to explore the social media network called Facebook. The article gives 10 tips on how, when and what kind of posts you should be creating in order to achieve maximum engagement on your Facebook page. The tips that made the most sense to me were based around the time of posting, which was during the week, normally when people are bored as we all normally have busy weekends. The other tip was about how much to post, like emails your don’t want to receive too much otherwise you’ll most likely end up getting annoying and deleting them, they say 1-4 posts a week produces 71% higher engagement than if you were to post 5+.

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Evan Ranum's comment, September 26, 2013 8:26 PM
Great article Dallan, enjoyable to read as it applies to most of us, as we all use facebook. I've realised that tips for social media marketing apply to the many different sources. For example, the tips given here about time of posting can also be applied to trademe and direct email marketing.
Gregory Farr's curator insight, September 26, 2013 9:19 PM

This article is very good for those interested in marketing through Facebook. Facebook is the largest social media website and can be successfully used to attract a large audience. This article gives great pointers of how you can use the built in Facebook stats to maximize the potential of your marketing. Using Facebook is a good place to start but to get the most out of it you need to work out what timing of which days is best to reach which consumers. If your posts are being released at midnight most the potential market may be asleep and never see your advertisement where as you might gain an exceedingly large viewer base on a Friday night. Using coupons and promotions are other successful ways to get more viewers to your product. Overall i think this article is excellent for any company thinking about using social media as it gives that more in depth look into how to fully maximize potential 

Ashleigh Nicol's comment, September 26, 2013 10:24 PM
I think those companies and brands that are thinking about marketing through Facebook need to be careful. This is because some of their efforts may go unnoticed by users of the site. Facebook is one of the largest social media platforms however from personal experience I know the adverts and marketing can be tiresome and annoying. I at times find myself completely ignoring them because I'm not on that site to shop, I will specifically go to online shopping sites for that sort of media.
Rescooped by Dallan Milich from Milestone 1
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55 Tips to Get Retweeted on Twitter | Social Media Today

55 Tips to Get Retweeted on Twitter | Social Media Today | Relevant to CR | Scoop.it
twitter retweet tips Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.

Via Patricia Marinho, Dallan Milich
Dallan Milich's insight:

This article worked as more of an understanding for me as I have never tweeted yet alone used twitter before. The writer of the article talks about how engagement is measured through the amount of re-tweets you receive/gain. My understanding allows me to agree with what the writer is saying, because when you thinking about it, the more re-tweets you receive the more people are interacting with your account and not just looking at it. By re-tweeting they acknowledging that they understand your content and show some sort of agreement or share similar values. Most of the tips how ever do seem quite basic and I look at them as more of reinforcing my ideas or a checklist before I would summit something online. The article in my opinion needs a bit more information on the on the topic of engagement and why it could be a positive, otherwise the tips could be seen as quite pointless in terms of what your actually trying to achieve.

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Matt West's comment, August 22, 2013 6:52 PM
@Thomas, I too have had little or no experience with Twitter. I also found that the article didn't really give me any information that I wouldn't have figured out myself and if I didn't have a previous idea of what consumer engagement was, I would have found it hard to understand. Great insight though and it made the article easier for me to understand.
Jordan Reti Pereira's comment, August 22, 2013 7:29 PM
This article is very useful, especially more-so for individuals like Dallan who do not use Twitter. It shows the huge potential that this marketing channel has to a business (whether it's big or small) and how these techniques are a quick-fire way to take advantage of the platform. Props to Dallan for discovering this article, and hopefully it assists him in future endeavours.
Christine IMC's curator insight, August 23, 2013 12:51 AM

This is a really good article at giving out quick Don'ts & Do's of how to get RTs on Twitter. Not only will it help with RTs but can also help the company/person on twitter gain more followers as well and create more hype through social media, build brand awareness and loaylty.

 

As technological advances are ever growing in today's society nationally as well as Internationally, this definitely can raise a higher consumer following as well as engagement with consumers and potential consumers in regards to positive and negative feedback, conversation starters, education and much more. It's a great way for universal consumer engagement and for them to also follow how a company is going, what's the latest updates, other specials on offer, links to other media means.

Rescooped by Dallan Milich from Milestone 1
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Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research | Relevant to CR | Scoop.it
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
Dallan Milich's insight:

I find this article a very good read and feel it is very relevant to what we have been learning/talking about in class. The article talks about visual networking sites/apps like instagram changing consumer engagement for the better. The article goes on to say that the engagements is 18x higher than the engagement through Facebook. Luxury brands have an average of 100,000 followers and even brands that don’t have a presence like Chanel, which has over 2.7million pictures under the #tag subject. This creates a change to how brands situate their approaches to engagement. Just because Instargam sounds like a good media it doesn’t mean that it is the best means to contact their audience personally or that it will create a strong touch point to those targeted consumers.

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Dallan Milich's curator insight, August 21, 2013 7:56 AM

I find this article a very good read and feel it is very relevant to what we have been learning/talking about in class. The article talks about visual networking sites/apps like instagram changing consumer engagement for the better. The article goes on to say that the engagements is 18x higher than the engagement through Facebook. Luxury brands have an average of 100,000 followers and even brands that don’t have a presence like Chanel, which has over 2.7million pictures under the #tag subject. This creates a change to how brands situate their approaches to engagement. Just because Instargam sounds like a good media it doesn’t mean that it is the best means to contact their audience personally or that it will create a strong touch point to those targeted consumers.

Levi Norton's comment, August 21, 2013 9:02 PM
In relation to Dallans scooped article, I found it interesting of how important social media is to engage and interact consumers as well as the amount of potential consumers that use social media (Instagram, Facebook).In my point of view if I was starting a branding venture I would seriously use social media as it has a low cost but has a potentially high extensive reach. Great find Dallan
Dave Everitt's comment, August 22, 2013 5:39 PM
Nice comment Dallan. And i agree that this article is extremely relevant to the work we are doing in IMC. When this article talks about Instagram having higher engagement I instantly thought that makes sense due to the constant use of images to engage the user/consumer. I think its comparison to Vines however is a bit skewed as Vines haven't been around too long. Very interesting article
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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | Relevant to CR | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

Via kevin bang, Kate McKenna, Dallan Milich
Dallan Milich's insight:

This article has thrown me off what I thought marketing integration is. I thought that the same message was going to be portrayed across very channel. This article suggests that, that would become boring to consumers. You still communicate the basic idea but in different ways to keep the consumer linking the ad to the basics of your brand. “It’s about connecting the brand with human emotion”. Human emotion depends on you liking it or not and why? Creating (or not) a bond that lasts long!

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Jordan Reti Pereira's comment, September 26, 2013 8:46 AM
@Dallan. This article is intriguing, and I fully understand your insight as it has thrown me off too. What I understood from it though was that in order for a brand to have a seamless integration between their campaigns, it should feel natural. The cliched "matching luggage" technique as mentioned in the article is bound to get boring, due to repetition being a quick-fire reason to ignore messages. Instead, having subtlety between campaigns with hints of previous messages can give consumers that feeling of something fresh but familiar.
Abbey 's curator insight, March 17, 2014 4:41 PM

I find this article really interesting, It highlighted to me the importance of having a deeper connection with consumers when marketing your brand or product. Something I picked up on both the Snickers and Nike campaigns is that the use the word "you"...

 

Nikes "Find your greatness" and snickers "Your not you when your hungry". The use of "you" is more likely to make consumers feel targeted and included by the advertisement and as though it was directed at them. 

Stacey Pretorius's curator insight, May 6, 2014 2:29 AM

This article contains valuable information on key aspects of integration for businesses looking to run IMC campaigns. Integration is using a unique concept from the brand, and by incorporating consumer insights develops the campaign across different communication disciplines in creative and different messages

Rescooped by Dallan Milich from Milestone 1
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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | Relevant to CR | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts

Via Georgia Kirkham, Klaudia Lewis, Dallan Milich
Dallan Milich's insight:

This article talks about the fragmentation of todays audiences as the channels of media are increasing, which in term means that gaining attention form a specific audience is harder to obtain and are in smaller groups. I agree with what the article says about not needing to spend the most amount money to have the best and efficient integrated marketing campaign. The example used is McDonalds. McDonald’s has had the same campaign since 2003, which off the top of my head is ‘Im lovin it’. The article also talks about an integrated campaign normally takes 2-3years to take flight and that many companies mistake is not seeing results fast enough which results in the message of the company to keep changing which confuses the consumer and isn’t imbedded in their memory.  After reading this article I have come to understand that to achieve a strong IMC (integrated marketing communication) in a business takes a heavy commitment, consistency and dedication over time

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James Bradley's comment, August 22, 2013 9:20 PM
I like your perspective of this article Klaudia. Inline with your view this addition article looks at integration of communications and actions of organisations which differentiate the organisations that achieve integration of their brand, verses’ organisations that fail to see the importance of integration and the results of such a mistake. “Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity" – This quote from the article describes integration in general terms, yet from a holistic perspective stating the need to have the messages being communicated woven into the organisation as a whole. The article talks about how important consistency and perseverance is with communications which is more important than ever as consumers are busier than ever, are exposed to an increasing amount of marketing communications, as a result, being less susceptible and pay less attention to the messages they are exposed to. A long term perspective on marketing communication is essential to building the brand equity many organisations attempt to achieve.
Swati Tiwary's comment, August 22, 2013 10:32 PM
I agree with jarrod's insight. It is important to keep the message constant among all platforms in order to not let the message get lost and getting the consumers confused.
Swati Tiwary's curator insight, August 22, 2013 11:02 PM

Todays media platforms are vast and far reaching with some media messagesd reaching certain niches of the market and mass media reaching all the masses. Every brand has a marketing message that the relay to the consumers. They want this marketing message to be engrained in the minds of the consumers and for them to be able to retain it. Hence it should be made sure that the marketing message is the same and is constant across all the media plat forms. if this is not done the marketing message could get lost or the consumer might get confused as to what is the marketing message of the company.