The article would be in my opinion the best article to read for a company wanting to explore the social media network called Facebook. The article gives 10 tips on how, when and what kind of posts you should be creating in order to achieve maximum engagement on your Facebook page. The tips that made the most sense to me were based around the time of posting, which was during the week, normally when people are bored as we all normally have busy weekends. The other tip was about how much to post, like emails your don’t want to receive too much otherwise you’ll most likely end up getting annoying and deleting them, they say 1-4 posts a week produces 71% higher engagement than if you were to post 5+.
This article worked as more of an understanding for me as I have never tweeted yet alone used twitter before. The writer of the article talks about how engagement is measured through the amount of re-tweets you receive/gain. My understanding allows me to agree with what the writer is saying, because when you thinking about it, the more re-tweets you receive the more people are interacting with your account and not just looking at it. By re-tweeting they acknowledging that they understand your content and show some sort of agreement or share similar values. Most of the tips how ever do seem quite basic and I look at them as more of reinforcing my ideas or a checklist before I would summit something online. The article in my opinion needs a bit more information on the on the topic of engagement and why it could be a positive, otherwise the tips could be seen as quite pointless in terms of what your actually trying to achieve.
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
Dallan Milich's insight:
I find this article a very good read and feel it is very relevant to what we have been learning/talking about in class. The article talks about visual networking sites/apps like instagram changing consumer engagement for the better. The article goes on to say that the engagements is 18x higher than the engagement through Facebook. Luxury brands have an average of 100,000 followers and even brands that don’t have a presence like Chanel, which has over 2.7million pictures under the #tag subject. This creates a change to how brands situate their approaches to engagement. Just because Instargam sounds like a good media it doesn’t mean that it is the best means to contact their audience personally or that it will create a strong touch point to those targeted consumers.
This article has thrown me off what I thought marketing integration is. I thought that the same message was going to be portrayed across very channel. This article suggests that, that would become boring to consumers. You still communicate the basic idea but in different ways to keep the consumer linking the ad to the basics of your brand. “It’s about connecting the brand with human emotion”. Human emotion depends on you liking it or not and why? Creating (or not) a bond that lasts long!
This article talks about the fragmentation of todays audiences as the channels of media are increasing, which in term means that gaining attention form a specific audience is harder to obtain and are in smaller groups. I agree with what the article says about not needing to spend the most amount money to have the best and efficient integrated marketing campaign. The example used is McDonalds. McDonald’s has had the same campaign since 2003, which off the top of my head is ‘Im lovin it’. The article also talks about an integrated campaign normally takes 2-3years to take flight and that many companies mistake is not seeing results fast enough which results in the message of the company to keep changing which confuses the consumer and isn’t imbedded in their memory. After reading this article I have come to understand that to achieve a strong IMC (integrated marketing communication) in a business takes a heavy commitment, consistency and dedication over time
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.