a brief article opening on the fact that Ingress included in-game adverstising - which, for a ARG is rather new. How will the advertising will blend in the gameplay? That's the question!
"Ingress’ stories and missions will also include a number of popular brands including Hint Water, Zipcar, Jamba Juice, and Google Chrome. The real challenge of the game will be Niantic Labs’ ability to successfully weave their advertising into the game’s narrative in a way that is cohesive and even additive to the gameplay experience."