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Rescooped by Vivalist from Transmedia: Storytelling for the Digital Age
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Augmented Reality Versus Virtual Reality: The Battle Is Real

Augmented Reality Versus Virtual Reality: The Battle Is Real | relevant entertainment | Scoop.it

VR is for content, AR is for the real world.

"Both VR and AR tinker with our reality — but AR enhances it, while VR diverts us from it."


Via The Digital Rocking Chair
Vivalist's insight:

The article explore the differences between the two "mediums". Stressing the fact that "VR’s biggest strength is also its greatest weakness. The immersive nature of VR hinders users from interacting with their surroundings. [It]  has already started to revolutionize the way we watch content, but will never be the technology we turn to in our everyday lives."


Whereas AR brings layers of info on our daily lives, the tech has not delivered yet due to the issue of visualization. But "Microsoft is working on HoloLens AR headset glasses. Developer kits are scheduled to hit the market in early 2016. Google invested in a company called Magic Leap, whose technology beams lasers into the viewer’s iris to activate AR. That future will become a reality in another year’s time."

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Jakob Stoltzfus's curator insight, January 5, 12:04 PM

Virtual Reality is so close to being a consumer thing, it's exciting!

LOPEZ Gaetan's curator insight, January 7, 10:55 AM

YEEESS

Cheryl Doig's curator insight, January 7, 2:26 PM

This article provides a good intro to the difference between AR and VR. Expect to see some big changes in both areas, with AR in particular, affecting organisations. #immersivelearning

Rescooped by Vivalist from Transmedia: Storytelling for the Digital Age
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Chris Milk: the digital artist making music videos fly into the future

Chris Milk: the digital artist making music videos fly into the future | relevant entertainment | Scoop.it

From Kanye West and the Johnny Cash Project to Beck and virtual reality, the video director and tech pinup – whose mother taught him to code as a child – has become a hero of the post-MTV age


Via The Digital Rocking Chair
Vivalist's insight:

Chris Milk is a true 21st century artist. The fact that he learned to code at an early age is very relevant. His collaboration is Aaron Koblin are mind blowing and he can also truly shine on his own - as the Lincoln Hello Again project shows it

 

http://www.hello-again.com/beck360/main/beck360.html

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The Digital Rocking Chair's curator insight, July 3, 2014 5:05 AM


Simon Parkin:  'Milk wants to create art that can impact millions simultaneously, so he’s turned to virtual reality, which is set to make a triumphant return in the form of the Oculus Rift, VR goggles built from smart-phone technology. He is unequivocal about it: VR is what will succeed film as the “future of storytelling” and the “next great canvas for human expression”.'