Relationship Mark...
Follow
Find
264 views | +0 today
Relationship Marketing in the 21st Century
The social embeddedness of economic activity
Curated by Richard Varey
Your new post is loading...
Your new post is loading...
Rescooped by Richard Varey from Business in a Social Media World
Scoop.it!

Authenticity and Ethics in a Digital World

Authenticity and Ethics in a Digital World | Relationship Marketing in the 21st Century | Scoop.it

There is a real difference between being personal and personable. Social media has blurred boundaries in that respect.


What do you think?


Read the article at https://www.linkedin.com/pulse/authenticity-ethics-digital-world-cendrine-marrouat


--------------------


Cendrine Marrouat 


Via Cendrine Marrouat - SocialMediaSlant.com
more...
No comment yet.
Rescooped by Richard Varey from Public Relations & Social Media Insight
Scoop.it!

Developing the Brand Storytelling Plan

Developing the Brand Storytelling Plan | Relationship Marketing in the 21st Century | Scoop.it

“Storytelling.” It’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for good reason. Stories are how humans communicate – with each other individually, across populations and over centuries.

In fact, many organizations are pretty good at identifying and defining their key story lines. The key to success in brand storytelling is in the next step – the strategic deployment of the story. Telling the brand story effectively requires a plan.

And to be clear, we’re not talking about hanging a touchy-feely post up on the blog and then calling it a day.  No.  Brand storytelling, in this context, means developing a sustained plan to create and execute a strategic approach to telling the brand story, in a way that supports company’s objectives.  Personally, I don’t give a hoot about impressions.  Let’s gun for something a bit more meaningful....


Via Jeff Domansky
more...
Bilawal Sher SEO Masters's curator insight, February 10, 10:39 PM

nice

rodrick rajive lal's curator insight, February 11, 1:21 AM

Storytelling is definitely the flavour of the day, not just for content marketers, but also for educators and learners alike! Stories are about making emotive connections, they are about being human and not cyborgs! Making connections is also about being able to "communicate with each other," as the article states, and it is about appreciating another's point of view!

Kym Reinstadler, SCN Feature Writer's curator insight, February 11, 11:27 PM

So, what does content marketing mean? It’s strategically telling the story of a brand in a way that supports company objectives. Here are some practical tips how. 

Rescooped by Richard Varey from Public Relations & Social Media Insight
Scoop.it!

Start Building Social Media Brand Advocates - Here's How

Start Building Social Media Brand Advocates - Here's How | Relationship Marketing in the 21st Century | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

- Consumer advocacy reduces the cost for acquiring new customers. - A referred customer has a 16% higher life-time value. - Referral leads convert about 30% better than leads from other channels. - Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 28, 1:03 PM

Powerful influence for marketers when approached strategically.

Fancyhaha Zhang's curator insight, January 28, 10:59 PM

very helpful

Rescooped by Richard Varey from Public Relations & Social Media Insight
Scoop.it!

Will Social Selling Work for You?

Will Social Selling Work for You? | Relationship Marketing in the 21st Century | Scoop.it

Does social selling work?

The answer? Absolutely. In a recent report by Havas Worldwide: Digital and the new Consumer: Emerging Paths to Purchase, a key finding showed that consumers regarded social media as a direct communications pipeline to brands.

In this study 61% of consumers said they trusted peer reviews online more than expert reviews. 52% said they liked to share their product purchases online and 74% of consumers said they do online research before purchasing a product. And here's the kicker, a staggering 51% of consumers said that a non-branded blog or social media platform would change their mind about a purchase they intended to make....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 28, 11:17 AM

Will social selling work for you? : 61% of consumers said they trusted peer reviews online more than expert reviews. Compelling research on the benefits of content mark.compelling research on the benefits of content marketing.

Scooped by Richard Varey
Scoop.it!

11 Steps to Plan CRM - CRM Software 365

11 Steps to Plan CRM - CRM Software 365 | Relationship Marketing in the 21st Century | Scoop.it
“11 Steps to Plan CRM : CRM systems are customer relationship management platforms, with the goal to track, record, store in databases, and then data mine the above information in a way that increases customer relations by increasing the average...”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

How the Internet of Things Drives CRM Investments

How the Internet of Things Drives CRM Investments | Relationship Marketing in the 21st Century | Scoop.it
“Customer relationship management will be at the heart of companies' digital initiatives for years to come, Gartner says.”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

Anatomy Of Customer Relationship Management

Anatomy Of Customer Relationship Management | Relationship Marketing in the 21st Century | Scoop.it
“Thanks to the prime time soap operas showing a hospital scene in every single episode, many people have adopted the practice of describing everything Source: visual.ly ”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

Customer-Centricity Is Mandatory for 2015

Customer-Centricity Is Mandatory for 2015 | Relationship Marketing in the 21st Century | Scoop.it
“For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it.”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

Understanding Customer Experience

Understanding Customer Experience | Relationship Marketing in the 21st Century | Scoop.it
“Companies that systematically monitor customer experience can take important steps to improve it—and their bottom line.”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

The New Consumer Relationship | The Story of Telling

The New Consumer Relationship | The Story of Telling | Relationship Marketing in the 21st Century | Scoop.it
Today our customers have become more than just consumers of our products and services. They are partners, co-creators, patrons, advocates, collaborators and community members.
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

5 Steps to Relationship Marketing Success

5 Steps to Relationship Marketing Success | Relationship Marketing in the 21st Century | Scoop.it
In this Marketing Solution I'll show you the five steps to create a strong relationship marketing strategy a build a community of Die Hard customers.
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win

When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Relationship Marketing in the 21st Century | Scoop.it

Advertising and marketing are changing and more than ever, and it's the customers who are pulling the strings.

more...
No comment yet.
Rescooped by Richard Varey from Public Relations & Social Media Insight
Scoop.it!

The Power of Word of Mouth Influencers: Your Existing Customers!

The Power of Word of Mouth Influencers: Your Existing Customers! | Relationship Marketing in the 21st Century | Scoop.it

Did you know that more than 4 out of 5 consumers value word of mouth recommendations over all other sources? Amazing isn’t it? The power of a trusted opinion!Local influencers are people Small Businesses should target.

 

This recent blog talks about the importance of connecting with local influencers to increase your word of mouth. There are 2 data points are worth considering:

- Consumer-to-consumer word of mouth generates more than double the sales of paid advertising (Source: McKinsey)

- 84% of consumers say they trust word of mouth recommendations from friends and family above all other sources of advertising. (Source: Nielsen)...


Via Jeff Domansky
more...
Keepamericaheard Maria Catania's curator insight, February 14, 1:55 AM

#wordofmouth

Alfredo Erba's curator insight, February 14, 5:04 AM

Interessante approfondimento ma anche ennesima riconferma che lavorare bene sui clienti esistenti può rendere di più, e costare meno, che ricercare direttamente nuovi clienti.

Nedko Aldev's curator insight, February 14, 1:07 PM

add your insight...

400
Scooped by Richard Varey
Scoop.it!

A Simple Way to Measure How Much Customers Love Your Brand

A Simple Way to Measure How Much Customers Love Your Brand | Relationship Marketing in the 21st Century | Scoop.it
How does your company stack up?
more...
No comment yet.
Rescooped by Richard Varey from Business in a Social Media World
Scoop.it!

Why Your Business Needs a Community

Why Your Business Needs a Community | Relationship Marketing in the 21st Century | Scoop.it

What's your favorite store or brand? And why do you like it so much?In this article, @Kelly Hungerford shares a personal story that we could all learn from: the value of nurturing your community of customers and advocates.

Competition is everywhere. You can't escape it. So, when "bigger and better" brands move near your corner of the world, what do you do? Do you lower your standards or continue unfazed? If we had invested our time and money in acquisition tactics or participated in deep discounting to compete on price, our customers probably would not have returned. If that is the only way you can differentiate yourself, and brand yourself, then what unique selling proposition do you have to offer?This is officially my favorite article for the beginning of this year. Bravo!

Read the article at http://kellyhungerford.com/2015/01/21/why-your-business-needs-a-community/

---------------------

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
more...
Kelly Hungerford's comment, January 22, 7:58 AM
Thanks for sharing Cendrine. Community is a topic that's near and dear to my heart.
Cendrine Marrouat - SocialMediaSlant.com's comment, January 26, 12:43 AM
My pleasure, @Kelly Hungerford!
Scooped by Richard Varey
Scoop.it!

Putting the Experience in Digital Customer Experience

“As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and mo…”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

Digital transformation, the customer experience & marketing

Digital transformation, the customer experience & marketing | Relationship Marketing in the 21st Century | Scoop.it
“Digital transformation in marketing and customer experience optimization. Key facts and advice.”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

6 Ways CRM Powers Your Sales Pipeline

6 Ways CRM Powers Your Sales Pipeline | Relationship Marketing in the 21st Century | Scoop.it
“To rise to the next level, a business must leverage the right tools to streamline and automate p...”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

Breaking down the top Customer Relationship Management software

Breaking down the top Customer Relationship Management software | Relationship Marketing in the 21st Century | Scoop.it
“As your business grows, it becomes more and more vital that you have impeccable customer service.”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

Retailers: Customer experience also about employees - Ecommerce - BizReport - Linkis.com

Retailers: Customer experience also about employees - Ecommerce - BizReport - Linkis.com | Relationship Marketing in the 21st Century | Scoop.it
“According to some pundits showrooming has disrupted the way retailers engage in stores. This may be true to an extent, but one expert points out the bulk of purchases are still made in stores, and that leaves a lot of room for retailers to engage.”
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

What Most Marketers Get Wrong About Marketing

What Most Marketers Get Wrong About Marketing | Relationship Marketing in the 21st Century | Scoop.it
Why do so many marketing efforts fall short? Few people understand what it really is.
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

What a Real Relationship in Social Media Should Look Like

What a Real Relationship in Social Media Should Look Like | Relationship Marketing in the 21st Century | Scoop.it
Social media should be all about relationships, but lately, not so much. Here's how businesses can bring back that personal touch.
more...
No comment yet.
Scooped by Richard Varey
Scoop.it!

Why Collaborative Storytelling Is The Future Of Marketing

Why Collaborative Storytelling Is The Future Of Marketing | Relationship Marketing in the 21st Century | Scoop.it

Any marketer worth her salt has always understood the power of storytelling. Stories are the blood that pumps through any vital community. They document our histories, they educate us, they entertain us, and at their best they inspire us into action.

more...
No comment yet.