Relationship Marketing
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How to Keep Business Relationships Fresh | BCNN1 – Black ...

How to Keep Business Relationships Fresh | BCNN1 – Black ... | Relationship Marketing | Scoop.it
How to Keep Business Relationships Fresh. May 29, 2014. Three Ways to Keep Business Relationships Fresh. “You are in the relationship business. If you don't have relationships, you have NO business being in business.”-George Fraser ...
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Valuable tips. Relationship building skills are crucial in business.

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Digital Marketing Infographic for the Relationship Era

Digital Marketing Infographic for the Relationship Era | Relationship Marketing | Scoop.it

You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now.

 

When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive towards the brand? Do you feel like the brand values you as a customer? Are you more likely to purchase from that brand? I personally would say yes to all of the above and as it turns out, the general population tends to agree.

 

Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads consumers to feel more positively towards that brand and most importantly for us marketers, makes them more likely to purchase.

 

Here’s an infographic that depicts some of the key findings of that survey.

 

 


Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com
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Russ Merz, Ph.D.'s curator insight, July 23, 2013 11:25 AM

How do personalized messages from brands affect you? Are you among the 61% that feel more positive to the brand?

Russ Merz, Ph.D.'s comment, July 23, 2013 4:04 PM
You are welcome Jesus.
April Squier's curator insight, February 4, 2014 5:07 PM

53% of consumers are more likely to purchase when a brand personalizes digital communications!