How to Keep Business Relationships Fresh. May 29, 2014. Three Ways to Keep Business Relationships Fresh. “You are in the relationship business. If you don't have relationships, you have NO business being in business.”-George Fraser ...
Valuable tips. Relationship building skills are crucial in business.
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now.
When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive towards the brand? Do you feel like the brand values you as a customer? Are you more likely to purchase from that brand? I personally would say yes to all of the above and as it turns out, the general population tends to agree.
Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads consumers to feel more positively towards that brand and most importantly for us marketers, makes them more likely to purchase.
Here’s an infographic that depicts some of the key findings of that survey.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.