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Rescooped by Rhonda Hailey from New Customer - Passenger Experience
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Get Personal!

Get Personal! | relationship marketing | Scoop.it
Sure— it is easy to jump on the “technology can sometimes make life more complicated” bandwagon; but there are many, many ways to have an optimistic outlook on technology’s capabilities. That’s perhaps not a surprise coming from me, given the role that I play in Digital for McDonald’s Corporation. But why shouldn’t we embrace technology for the good it can do — personally and professionally? Nowadays, technology is one of the main ways we are all connected; it is increasingly how we experience e

Via Eric_Determined / Eric Silverstein
Rhonda Hailey's insight:

1) Building and nurturing #customer #relationships

2) Delivering #personal #experiences

 

You find the greatest infographics #Eric_Determined / Eric Silverstein.

 

I totally agree and my motto is: "The more #digital the world gets the more #personal we must get."  We help our partners stand out from the noise with a good old fashioned #personal visit. We deliver gifts, and make #exclusive recommendations. 

 

We create a #warm market lead, leave them with a #warm fuzzy feeling, and assist partners with the #relationship building process through #meaningful followup. It's #High Touch in a #High Tech World.

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Eric_Determined / Eric Silverstein's curator insight, April 28, 2015 7:32 PM

When you look at this image from Go-Globe, you can see how far we've come with technology. While we can do more, it has also become a noisier world - how do you stand out?


1) Building and nurturing #customer #relationships

2) Delivering #personal #experiences


In this article by Julia Vander Ploeg, she highlights the commitment and investments McDonald's are putting in place to better understand their customers, listen and #engage in meaningful ways.


Get Personal, you'll be amazed at the results! #ImLovinIt 

Rescooped by Rhonda Hailey from New Customer - Passenger Experience
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How to build #Loyalty with the right Marketing Strategy!

How to build #Loyalty with the right Marketing Strategy! | relationship marketing | Scoop.it
Marketing Strategy - Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.

Via Eric_Determined / Eric Silverstein
Rhonda Hailey's insight:

#Courting.. never went out of style.

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Eric_Determined / Eric Silverstein's curator insight, April 4, 2014 2:46 AM

Well said James!:


"One of the most difficult jobs for marketers is creating truly differentiated customer experiences. Industrial design can be duplicated, but replicating an experience is much tougher.


It's critical to understand that a product's "value" to a consumer is not only the price tag but also the feeling engendered in the consumer by the purchase of the product. Accordingly, success depends on your marketing program's ability to meet three key objectives:


1. Building mindshare. 


2. Connecting relevancy. 


3. Calling to action. "


Share your recent brand experience that builds the right loyalty for you?

Nine0Media's curator insight, April 4, 2014 11:02 AM

#DIYSEO #SocialMediaTools 

Carlos Polaino Jiménez's curator insight, April 7, 2014 6:42 AM

El ya famoso marketing funnel

Rescooped by Rhonda Hailey from The Power of Promotional Products
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Promotional Products Work!

Promotional Products Work! Week, February 25 through March 1, 2013, sponsored by Promotional Products Association International (PPAI), the world's largest a... (Promotional Products Work!

Via Diane Roodvoets, Glessner Promo & Glessner Rewards
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7 Secrets to Improved Conversions Through Content Marketing

7 Secrets to Improved Conversions Through Content Marketing | relationship marketing | Scoop.it
7 Secrets to Improved Conversions Through Content Marketing http://t.co/os8ks3maDr via @SteamFeedcom
Rhonda Hailey's insight:

Trust Marketing...  People do business with those they know, like and trust.

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Rescooped by Rhonda Hailey from The Power of Promotional Products
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Using Branded Promotional Products on Social Media for Big Returns

When used in conjunction with social media, branded promotional materials can make a huge impact on brand awareness and customer loyalty.

Via Diane Roodvoets, Glessner Promo & Glessner Rewards
Rhonda Hailey's insight:

I've seen our own Urgent Care Kids in Colleyville and Keller, do this; as well as Covenant Christian Academy.

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Rescooped by Rhonda Hailey from The Power of Promotional Products
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Promotional Products as Effective Marketing Tools

Promotional Products as Effective Marketing Tools | relationship marketing | Scoop.it
Drawing attention to your business and service is the most cost effective way of increasing revenue, and promotional material can make that happen easily.

Via Diane Roodvoets, Glessner Promo & Glessner Rewards
Rhonda Hailey's insight:

Love this straw!  What a great idea for Yoga or Chiropractic!

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Rescooped by Rhonda Hailey from Marketing
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Customer Loyalty: How to Earn It, How to Keep It.

Customer Loyalty: How to Earn It, How to Keep It. | relationship marketing | Scoop.it
Customer Loyalty: How to Earn It, How to Keep It.: Watch this on-demand webinar with Jill...

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Rescooped by Rhonda Hailey from New Customer - Passenger Experience
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How to tailor #ContentMarketing to Customer LifeCycle & Buying Journey

How to tailor #ContentMarketing to Customer LifeCycle & Buying Journey | relationship marketing | Scoop.it
Marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers. Here’s

Via Eric_Determined / Eric Silverstein
Rhonda Hailey's insight:

Dare to take the HIGH Road...  Put courtship back into the marketing process, and build the relationship before asking for the money. Systems and Processes all apply, when it comes to attracting, engaging and retaining a loyal customer. 

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Eric_Determined / Eric Silverstein's curator insight, July 28, 2014 7:59 PM

"Customer lifecycle: capture potential and existing customers’ attention, preference, purchase, and loyalty.

 

Understand the #customer buying #journey and use the customer lifecycle as the basis for every marketing investment decision you make - designed to acquire, retain, upsell, cross-sell, and create customer advocates."

 

Does your company today capture the Customer Lifecycle and Buying Journey into all #content #marketing efforts?

Rescooped by Rhonda Hailey from The Power of Promotional Products
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How Your Business Can Effectively Use Promotional Products To Increase Sales

How Your Business Can Effectively Use Promotional Products To Increase Sales | relationship marketing | Scoop.it
Releasing promotional products can be a great way to capture attention for a brand, either for general advertising or for special events, sales or product

Via Diane Roodvoets, Glessner Promo & Glessner Rewards
Rhonda Hailey's insight:

New Homeowners appreciate the thoughtfulness of our partners who add useful gifts to their welcome bags. The result is branding plus a warmer market.

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Marketing 7 Key Principles of Relationship Marketing To Attract Customers

Marketing 7 Key Principles of Relationship Marketing To Attract Customers | relationship marketing | Scoop.it
Congratulations @Charlesfrize! You made our list of Top 100 SEO Experts to Follow on Twitter Charles Friedo Frize Is On Public Relations PR2.0 Influencers,an A-List Of Top 25 Public Relations Experts powered by Traackr Congratulations @Charlesfrize...
Rhonda Hailey's insight:

EXCELLENT Instruction.  Our most successful referred partners use these tactics.. (3-1-3 system) to build relationships with the new homeowners we connect them with.

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Rescooped by Rhonda Hailey from The Power of Promotional Products
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Promotional Products And Business Branding - Thinking Outside The Sandbox

Promotional Products And Business Branding - Thinking Outside The Sandbox | relationship marketing | Scoop.it

Via Diane Roodvoets, Glessner Promo & Glessner Rewards
Rhonda Hailey's insight:

What kind of impression does your welcome gift make on the new homeowner? 

 

Is it thoughtful, cute or clever?  Is it something that is functional, and will be used frequently?

 

Does it create the POSITIVE Experience you are hoping to create? Will it be remembered in a positive way.. or something that will go in the trash?

 

Your name is on it..  Make sure you are making a positive impression.

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Rescooped by Rhonda Hailey from The MarTech Digest
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[INFOGRAPHIC] 5 Ways To Continue The Conversation After The Big Event - MarketingThink by Gerry Moran

[INFOGRAPHIC] 5 Ways To Continue The Conversation After The Big Event - MarketingThink by Gerry Moran | relationship marketing | Scoop.it
Now that you have returned from an event how do you continue the conversation using social media? This infographic and post shows you 5 easy ways to maintain your presence with social selling techniques.

Via marketingIO
Rhonda Hailey's insight:

Plan time to put these tips in to action, as you schedule your events.

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marketingIO's curator insight, May 20, 2013 7:56 AM
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Rescooped by Rhonda Hailey from The Power of Promotional Products
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Using Promotional Products To Acquire New Customers

Using Promotional Products To Acquire New Customers | relationship marketing | Scoop.it
Many businesses use custom printed promotional items to help enlighten prospects and clients to their brand name.

Via Diane Roodvoets, Glessner Promo & Glessner Rewards
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Rescooped by Rhonda Hailey from Marketing
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Building Relationships « Michael Boyle's Strengthcoach.com Blog

This is a repost by request of a an old Sam Leahey post from, I think, 4 years ago. “No one really cares how much you know until they know how much you care”. - Some Really Smart Dude With Experience In That Thing ...

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