Relationship Building for Business
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Viral Marketing

"C'mon over to http://www.marieforleo.com/2013/07/vi... where the main discussion happens after the episode!

Viral marketing can be huge for your business - if you really understand it. In this video, you'll learn from Jonah Berger's key steps to make your content contagious.

Social currency is important when it comes to viral marketing. What does that mean? It means you do something to make your customers feels special, and they share the story with others - and include your company in the story.

Another key to viral marketing is understanding triggers, which means associating your company with something that, when your customers see or experience, it triggers a thought of your company. It can be something as simple as a day of the week. Take Rebecca Black for example - her video for her song "Friday" has accomplished viral marketing because people search for it more often on Fridays than any other day of the week.

When you're thinking about viral marketing for your business, you want to consider offering discounts and decide if it's beneficial or not. Jonah Berger suggests using the $100 rule - under $100, and a 25% discount seems like more than the same dollar amount off. Over $100, and the dollar amount seems like a better deal even though it's the same as the percentage.

Viral marketing doesn't have to be complicated, but it can make a big impact on your business if you do it right.

If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com

And if you're interested in more videos on being a marketing ninja like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=...

Thanks for watching!

My YouTube channel: http://www.youtube.com/marieforleo
Viral Marketing on my website: http://www.marieforleo.com/2013/07/vi...
Viral Marketing on YouTube: http://youtu.be/5q2JoXpfdZU"

 

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Questions to Ask When Hiring a Social Media Consultant | Social Media Today

Questions to Ask When Hiring a Social Media Consultant | Social Media Today | Relationship Building for Business | Scoop.it
Image Are you looking to hire a social media consultant? There are plenty of them out there, be sure to ask the right questions to get the best one for you and your business.How successful are you in your own social media?
TrooVizion's insight:

"...make sure the consultant shares your vision"

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The Key to Creating Content that Resonates with Your Audience

The Key to Creating Content that Resonates with Your Audience | Relationship Building for Business | Scoop.it

You need to publish great content in order to create resonance (like a tuning fork) with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

TrooVizion's insight:

This is a great article, especially the part about being

Specific, Useful, Brave and Emotional

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5 Guidelines For Great Facebook Posts

5 Guidelines For Great Facebook Posts | Relationship Building for Business | Scoop.it
If you don't have anything nice interesting to say, don't say anything at all. It's important to form daily posting habits in order to keep your facebook fans active and engaged, but sometimes it c...
TrooVizion's insight:

Online communication is not difficult. It's like offline communication - oh wait - some people do need lessons in offline communication lol :D

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7 Steps to Building a Business Using LinkedIn | Social Media Examiner

7 Steps to Building a Business Using LinkedIn | Social Media Examiner | Relationship Building for Business | Scoop.it
LinkedIn case study: How James Filbird uses LinkedIn as his main social media resource to build a successful international business from China.
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Facebook Page Posting | VerticalResponse

Facebook Page Posting | VerticalResponse | Relationship Building for Business | Scoop.it

How to post to your Facebook page as yourself instead of as your business.

TrooVizion's insight:

I believe this is a new feature in Facebook. I don't remember being able to do this before.

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Simple Social Media Marketing Tips

Simple Social Media Marketing Tips | Relationship Building for Business | Scoop.it
As a Campaign Delivery Manager at Red Rocket Media, I naturally want my clients to continually improve their results from their social marketing activities. So,
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Get Follow Tools | AddThis

Get Follow Tools | AddThis | Relationship Building for Business | Scoop.it
Build fans and followers of your social profiles on Facebook, Twitter, YouTube, Pinterest, and more.
TrooVizion's insight:

Add cute little follow buttons to your tumblr page.
At the Design drop down choose "Horizontal Small Menu"

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Stay informed with Chime

Stay informed with Chime | Relationship Building for Business | Scoop.it

exclusively for Google Chrome

TrooVizion's insight:

I love this little app. One click install, clean and sleek.

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Facebook adds 'Reply' option to comments

Facebook adds 'Reply' option to comments | Relationship Building for Business | Scoop.it
Facebook announced on Monday it is rolling out a new feature so users can reply directly to comments left on their page. Finally.
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7 Effective Keys to Transforming the Customer Experience

7 Effective Keys to Transforming the Customer Experience | Relationship Building for Business | Scoop.it

"Technical experience, no matter how lacking in a candidate, can be taught. Being “nice” cannot." -Andrew Gori

 

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Neuromarketing: How Your Brain Sees Your Website

Neuromarketing: How Your Brain Sees Your Website | Relationship Building for Business | Scoop.it

"Our reptilian brain only cares about keeping us alive, asking questions like:

 

“Is this familiar?”“Am I safe?”“Can I see it?”“Do I need to act now?”(Also: “Can I eat it?” … But that’s for another blog)"

 

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Facebook versus Google+: Which Social Media Platform Is Better For Your Business?

Facebook versus Google+: Which Social Media Platform Is Better For Your Business? | Relationship Building for Business | Scoop.it
It’s almost been two full years since Google+’s official launch, and many businesses are still wondering how to use it in their social media marketing
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Seth Godin on making your small business indispensable

"Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why to be successful entrepreneurs need to think tribal and become indispensable."

 

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Snap Outta Social Media Snoozeville

Snap Outta Social Media Snoozeville | Relationship Building for Business | Scoop.it
Have your social media efforts been bitten by social media fatigue? Here are 5 ways to snap outta social media snoozeville:
TrooVizion's insight:

good advice here

 

Content is king. The most engaging content is relevant, informative, engaging, inspiring, motivational, or all of the above.

 

Keep your audience in mind and ask yourself what content you enjoy yourself.

 

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The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today | Relationship Building for Business | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
TrooVizion's insight:

Great infographics in this article.

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13 Mistakes Your Business Is Making On LinkedIn

13 Mistakes Your Business Is Making On LinkedIn | Relationship Building for Business | Scoop.it
A LinkedIn insider tells us the common pitfalls.
TrooVizion's insight:

LinkedIn has really started to take off in popularity. It offers many great ways to connect business to business and of course business to potential employees. This is a great article that highlights great features of LinkedIn that business don't want to miss.

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Social Media Marketing: Building Consumer Trust

Social Media Marketing: Building Consumer Trust | Relationship Building for Business | Scoop.it
Social media marketing works, at least in part, because brand messages gain objectivity when shared by your friends through social networks. In order for that
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How to pitch a client without putting them on the defensive

How to pitch a client without putting them on the defensive | Relationship Building for Business | Scoop.it
Best tip for how to pitch a client? Don't make them feel defensive. They may want better online marketing, but criticism of their website can feel personal.
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Social Media Marketing for Professional Services

Social Media Marketing for Professional Services | Relationship Building for Business | Scoop.it
While social media marketing has been embraced by many consumer-facing brands, its progress has been much less certain in the professional services. It has been
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Attract more customers with Business Photos

Attract more customers with Business Photos | Relationship Building for Business | Scoop.it
TrooVizion's insight:

It's like Google Maps - for inside your business

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Elance | Mirania Data Systems

Elance | Mirania Data Systems | Relationship Building for Business | Scoop.it

Core Competencies

Business Research, Personal Research, Travel Arrangements Research, Hotel Arrangements Research, Website Content Research, Website Updates, HTML Editing

Article Submissions, Directory Submissions, Press Release Submissions, Social Bookmarking

Managing Social Networks like Facebook, Myspace, Linkedin, Twitter

Resume Search and Job Submissions

Managing Contacts and Emailing, Lead Generation Research, Researching Business Contacts

Newsletter Generation and Despatch

Forum and Blog Posts

Article Writing and Copyrighting

Site Competitive Analysis, Keyword Analysis, Product Competitive Analysis

Product Pricing Research, Dropshipping Research

Uploading Inventory to Ecommerce Sites

Managing CRMs

Customer Support via Email

Any Kind of Ongoing Repetitive Tasks

TrooVizion's insight:

If you need help with your Social Media Marketing on a tight budget, check Mirania Data Systems on Elance.

https://www.elance.com/?rid=2NJHH&mpid=ref_twt&utm_medium=per&utm_source=twitter&utm_campaign=paid&SiteTarget=referralprogram

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