relationship between reality and fiction in adversting
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Rescooped by almu from Transmedia: Storytelling for the Digital Age
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'Alt-Minds' preview: Immerse yourself in 'total fiction' [#Transmedia]

'Alt-Minds' preview: Immerse yourself in 'total fiction' [#Transmedia] | relationship between reality and fiction in adversting | Scoop.it

Digital Spy: "Alt-Minds, from Orange and Lexis Numérique, has been described as "transmedia" and "total fiction" - a game which blends reality and fiction together. Running for eight weeks, the story plays out in real-time as players are tasked with investigating the disappearance of five students."


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Making of "Next Viral Youtube Trend"

Click here to see the original video: http://www.youtube.com/watch?v=D0ZUDvoJFzY Follow me on TWITTER for more useless stuff about me http://www.twitter.com/...
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Rescooped by almu from Empathy and Compassion
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Reading fiction boosts empathy, reduces discomfort with uncertainty

Reading fiction boosts empathy, reduces discomfort with uncertainty | relationship between reality and fiction in adversting | Scoop.it

Reading literary fiction — even something as short as 10 pages — can increase empathy, improve decision-making and make people more comfortable with uncertainty, suggest two new Canadian studies. In other words, the very pursuit we use to distract us from real life might actually make us better at living it.

 

Lead author Maja Djikic said the findings have particular repercussions for our schools, where she notes a “dangerous trend” away from the arts and soft skills. This observation dovetails with a January report from Scholastic showing that reading for pleasure on a regular basis (five to seven days a week) is indeed a waning activity among youths, having fallen to 34 per cent in 2012 from 37 per cent two years earlier.


BY MISTY HARRIS, 

 

Reading Other Minds: Effects of Literature on Empathy; Djikic, M., Oatley, K., & Moldoveanu, M. C.; The Scientific Study of Literature; Issue: 3(1); 2013; Pages: 28-47

http://www-2.rotman.utoronto.ca/facbios/file/(2013b)%20Djikic,%20Oatley,%20&%20Moldoveanu.pdf


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John Scott Lucas's comment, June 20, 2013 5:29 AM
One more reason that high stakes testing is not the answer to our education dilemnas.
Rescooped by almu from Content Creation, Curation, Management
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4 Characteristics of Viral Videos & Brands that Use Them

4 Characteristics of Viral Videos & Brands that Use Them | relationship between reality and fiction in adversting | Scoop.it
Some of the most unlikely videos go viral because they’re just great videos.  You never know when someone will capture that unbelievable, candid moment that captivates the world and sends the subject into the spotlight.  Companies and brands are spending...

Via Michael Kristiansen, massimo facchinetti
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Michael Kristiansen's curator insight, June 19, 2013 10:44 AM

For business, reaching the target audience with a message that resonates is the first thing.  A message that goes viral and is memorable brings in a great return for sales and branding.  The first example shows a great winning formula of using personalities who can help build a video series campaign.  When drawn in to see what happens next, and seeing something well worth sharing, the campaign can help a business grow in the short and long term.

Rescooped by almu from Empathy and Compassion
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Creative Writing and Empathy: How Writing Fiction Helps You Connect With Others

Creative Writing and Empathy: How Writing Fiction Helps You Connect With Others | relationship between reality and fiction in adversting | Scoop.it

Writing forces you to “walk in your characters’ shoes” in a way that reading can’t.

 

Empathy and fiction: what’s the connection? Empathy is an important thing: when you lack it completely, you’re a psychopath, and no one wants that, except perhaps if you happen to be a character in a thriller.

 

One of my friends who studies psychology posted this on Facebook a while back: it’s an article about why men should read fictionand claims that reading fiction teaches men to empathize with others.

 

Victoria Grefer


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