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Comment gérer les commentaires négatifs sur les réseaux sociaux - Les News

Comment gérer les commentaires négatifs sur les réseaux sociaux - Les News | Relations publiques et communications | Scoop.it

Michelle Blanc rappelle qu'il est mieux de prévenir que de guérir sur Facebook. Et elle explique comment le faire.


Via Mickaël GESLIN, Valerie Payotte
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Relations publiques et communications
Mes trouvailles sur les relations publiques et ses outils, incluant les médias sociaux
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Rescooped by Clement Falardeau from MarketingHits
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Is Content Marketing A Strategy Or A Tactic?

Is Content Marketing A Strategy Or A Tactic? | Relations publiques et communications | Scoop.it

It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges.

For example, questions like:

How do we attract the right prospects?How do we establish ourselves as an authority that can command premium pricing and fees?How do we explain our value proposition in a relevant way to our target market?

The answer?  Content marketing.

We run into problems however when we interrogate content marketing directly:

How does content marketing build trust?How does content marketing stay relevant to our target audience?How should we prioritize our content marketing investment?What is the “guiding policy” (remember this phrase. We’ll talk more about it later) for deciding which content to develop and where to distribute it?

 

At this point, content marketing begins to stutter a bit.  The answers to these questions point to a more fundamental strategy.   At this point, it feels like content marketing, while robust, still lacks the versatility of a true strategic level choice.


Via Brian Yanish - MarketingHits.com
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How to modernise a public relations agency or communication team

How to modernise a public relations agency or communication team | Relations publiques et communications | Scoop.it
This paper explores the challenges of modernising a public relations agency or communications team.
Clement Falardeau's insight:

Comment moderniser une équipe de communications. À lire absolument.

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Rescooped by Clement Falardeau from Public Relations & Social Media Insight
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Absolute Beginner's Guide to Social Media Marketing

Absolute Beginner's Guide to Social Media Marketing | Relations publiques et communications | Scoop.it

You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call it home.

 

Take a deep breath. I have just the thing for you. Actually, I have a couple of things.

 

You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The Absolute Beginner’s Guide to Social Media Marketing.”..


Via Jeff Domansky
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Jana Landon's curator insight, October 30, 1:38 PM

So where do you start with marketing?  Here.   Good takeaways.

@Plight's curator insight, November 1, 5:22 AM

Lovely suggestion.

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How To Leverage Influential Customers #Infographic

How To Leverage Influential Customers #Infographic | Relations publiques et communications | Scoop.it
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?

Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!

Via Brian Yanish - MarketingHits.com
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7 content marketing myths you should abandon

7 content marketing myths you should abandon | Relations publiques et communications | Scoop.it
These common beliefs won't help you, and they could even damage your brand.
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Is Blogging an Outdated Content Marketing Tactic?

Is Blogging an Outdated Content Marketing Tactic? | Relations publiques et communications | Scoop.it
There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy?


This past week, the Content Marketing Institute released a new study on how B2B marketers are using content marketing.


Among the study's interesting findings is a small but measurable tactical shift away from long-form blog articles in favor of social media postings. According to the report, 93 percent of B2B marketers use social media in content marketing (up from 87 percent in 2013), whereas the use of blog/website-based articles has declined from 83 to 81 percent.


Outdated or Simply "Uncool"?


Via Brian Yanish - MarketingHits.com
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What Is a Call To Action? Tips to Make Your CTAs Effective! #infographic

What Is a Call To Action? Tips to Make Your CTAs Effective!  #infographic | Relations publiques et communications | Scoop.it
seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners and followers deeper into an engagement with you.

WHAT IS A CALL TO ACTION?
A call to action is typically denoted as an image that drives the reader to click-through. However, it’s not just sites that can have a call to action, virtually every type of content can (and most should).

Via Brian Yanish - MarketingHits.com
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The Steps to Managing a Social Media Crisis

The Steps to Managing a Social Media Crisis | Relations publiques et communications | Scoop.it
We all fear the dreaded social media crisis, and it is important to have a clear cut policy in place when it comes to managing the situation.
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Rescooped by Clement Falardeau from Public Relations & Social Media Insight
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Anatomy of an Excellent Whitepaper | Kapost

Anatomy of an Excellent Whitepaper | Kapost | Relations publiques et communications | Scoop.it

There are certain things that make content stand out. The topic, the design, the interactivity….

 

But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.

 

We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.

 

...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”


Via Jeff Domansky
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Jeff Domansky's curator insight, October 5, 9:06 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Jeff Domansky's curator insight, October 5, 9:11 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

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Les 10 astuces pour devenir un expert du Twitter Search

Les 10 astuces pour devenir un expert du Twitter Search | Relations publiques et communications | Scoop.it
10 astuces pour améliorer l'efficacité de vos recherches et devenir un professionel de la veille sur Twitter .
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Rescooped by Clement Falardeau from Business in a Social Media World
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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Relations publiques et communications | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Cendrine Marrouat - www.socialmediaslant.com
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A.K.Andrew's curator insight, September 28, 11:42 AM

People need readable material in any context and everyone loves stories.

Rob Patterson's curator insight, September 29, 12:16 AM

#storytelling

Nadhirah Aljffri's curator insight, September 29, 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 

Rescooped by Clement Falardeau from Communication web professionnelle
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Les mots clés de WordPress et le référencement : le guide

Les mots clés de WordPress et le référencement : le guide | Relations publiques et communications | Scoop.it
Les mots clés de WordPress sont un atout en référencement et pour l'utilisateur si on sait bien les utiliser. Voici le guide pour les maîtriser de A à Z.

Via Bruno TRITSCH
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Rescooped by Clement Falardeau from Public Relations & Social Media Insight
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How Can Pinterest Help You In Your Lifestyle Business

How Can Pinterest Help You In Your Lifestyle Business | Relations publiques et communications | Scoop.it

If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line.

 

There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site.

 

For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....


Via Jeff Domansky
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Aruna Nair's curator insight, September 24, 5:30 AM

Pinterest is like a unique mall where you go and enjoy the experience.

Wonderful for  a Product based business.

Marco Favero's curator insight, September 24, 6:25 AM

aggiungi la tua intuizione ...

Digital Blitz's curator insight, September 24, 10:41 AM

Make sure to add a pintrest button to your website

Rescooped by Clement Falardeau from Public Relations & Social Media Insight
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10 Stats That Will Impact Your 2015 Content Strategy - Kapost Content Marketeer

10 Stats That Will Impact Your 2015 Content Strategy - Kapost Content Marketeer | Relations publiques et communications | Scoop.it

One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward.

With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the competition in 2015....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 14, 11:50 PM

Here are some valuable content marketing stats to help you improve your content marketing results.

Marco Favero's curator insight, November 15, 5:42 AM

aggiungi la tua intuizione ...

Rescooped by Clement Falardeau from Public Relations & Social Media Insight
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Ultimate Content Marketing Checklist: 40 Qs to Ask Yourself before Blogging

Ultimate Content Marketing Checklist: 40 Qs to Ask Yourself before Blogging | Relations publiques et communications | Scoop.it

The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right.

 

But content marketing has so many elements to it that it’s really easy to forget them, right?

 

To help you succeed, I’ve created a checklist. If you hit at least the majority of the items on the list below, your content will perform well....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 30, 9:49 AM

Neil Patel shares the essential blogging checklist. Recommended reading. 9/10

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The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Relations publiques et communications | Scoop.it
Social media is an extremely valuable tool for promoting all your awesome marketing content.

But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

Be confused no more! We've put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons for the top five social networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest), as well as how to implement them on your website, blog, and other content. You'll never have to Google instructions for individual buttons again!

Via Brian Yanish - MarketingHits.com
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Chevron's brand journalism site draws criticism

Chevron's brand journalism site draws criticism | Relations publiques et communications | Scoop.it
Is the company's branded local journalism site an example of a company providing a public service, or is it blatant propaganda, as some critics contend?
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Rescooped by Clement Falardeau from Inbound Marketing + Personal Branding = Social Business
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Les blogs influencent plus les consommateurs que les réseaux sociaux !

Les blogs influencent plus les consommateurs que les réseaux sociaux ! | Relations publiques et communications | Scoop.it

Qui l’eut cru ? Les blogs influencent plus les consommateurs dans leurs achats que les réseaux sociaux !


Via Right Brain
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Karine Boyer-Kempf's curator insight, October 24, 7:43 AM

les blogs font la pluie et le beau temps pour les marques et ces dernières l'ont bien compris. Attention de ne pas perdre sa spontanéité et son authenticité dans ses billets. C'est ça qui plaît au lectorat.

Rescooped by Clement Falardeau from MarketingHits
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The Only Way to Build a Brand on Social Media is Through Trust by @tedrubin

The Only Way to Build a Brand on Social Media is Through Trust by @tedrubin | Relations publiques et communications | Scoop.it
Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers.

If you’re marketing your small business, it’s important to remember to build your personal brand along with your business’s brand. There are several ways to do this—one is to make yourself the face of the brand.

Via Brian Yanish - MarketingHits.com
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Rescooped by Clement Falardeau from Public Relations & Social Media Insight
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Why digital PR means people & relationships? | Jeff Domansky

Why digital PR means people & relationships? | Jeff Domansky | Relations publiques et communications | Scoop.it

What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists?

 

You'd get a very thoughtful little book with big ideas about people and relationships online and how PR plays a critical role in bringing the two together. And you’d be smiling while you read it and reflect on public relations in the digital age.


Welcome to “What if PR stood for people & relationships? A manifesto for building relationships in the digital era” written by Brian Solis and wonderfully illustrated by Hugh MacLeod. Sponsored by Vocus, the book captures PR’s dilemma today and where it needs to be tomorrow....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 3, 8:33 PM

Why do we let technology get in the way of relationships? Brian Solis offers some solutions.

McKinley Agnesi's curator insight, October 7, 9:34 AM

People now are just so use to talking through our electronics, that we really forgot how to talk face to face. I feel this is going to change our business strategy.  We will feel less comfortable speaking in front of people and more comfortable typing on a screen. I think something dramatic has to change in the world for us to snap back into place and figure that we don't need all this technology to live.

Rescooped by Clement Falardeau from Communication web professionnelle
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Top 30 des réseaux sociaux les plus populaires

Top 30 des réseaux sociaux les plus populaires | Relations publiques et communications | Scoop.it
Quels sont les réseaux sociaux les plus populaires dans le monde ? Le tableau suivant permet, en bref, de savoir quelles sont les plates-formes sociales qui accueillent le plus d’utilisateurs.

Via Bruno TRITSCH
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How to Develop Trust With Consumers in an Untrustworthy World - Kruse Control Inc

How to Develop Trust With Consumers in an Untrustworthy World - Kruse Control Inc | Relations publiques et communications | Scoop.it
Is learning how to develop trust and building meaningful sales relationships easy? No. But that's no reason not to try. It starts with quality content.
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Rescooped by Clement Falardeau from GooglePlus News
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Become a Google+ Power User with These 15 Tricks, Features, and Tools

Become a Google+ Power User with These 15 Tricks, Features, and Tools | Relations publiques et communications | Scoop.it
The hidden and little-known tricks, features, and tools that will make you a power user of Google+.

Via B.L. Ochman
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Michelle Gilstrap's curator insight, October 6, 12:48 PM

Google + is still with us and it is a unique circle of users that many of us are using. Check out these tips

Helen Stark's curator insight, October 7, 10:19 AM

Nice infographic.

Official AndreasCY's curator insight, October 21, 8:53 PM

Expand your social networkHere are some great Google+ page recommendations to follow.


MUST READ: Four phenomenal SEO tips about Google+, that will increase your authority and boost your rankings



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5 ways reporters intimidate PR people

5 ways reporters intimidate PR people | Relations publiques et communications | Scoop.it
There's something about that pesky reporter that always gets under your skin. You've had trouble putting your finger on it—could it be one of the traits described below?
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Rescooped by Clement Falardeau from Communication web professionnelle
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Les mots clés de WordPress et le référencement : le guide

Les mots clés de WordPress et le référencement : le guide | Relations publiques et communications | Scoop.it
Les mots clés de WordPress sont un atout en référencement et pour l'utilisateur si on sait bien les utiliser. Voici le guide pour les maîtriser de A à Z.

Via Bruno TRITSCH
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