It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges.
For example, questions like:
How do we attract the right prospects?How do we establish ourselves as an authority that can command premium pricing and fees?How do we explain our value proposition in a relevant way to our target market?
The answer? Content marketing.
We run into problems however when we interrogate content marketing directly:
How does content marketing build trust?How does content marketing stay relevant to our target audience?How should we prioritize our content marketing investment?What is the “guiding policy” (remember this phrase. We’ll talk more about it later) for deciding which content to develop and where to distribute it?
At this point, content marketing begins to stutter a bit. The answers to these questions point to a more fundamental strategy. At this point, it feels like content marketing, while robust, still lacks the versatility of a true strategic level choice.
You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call it home.
Take a deep breath. I have just the thing for you. Actually, I have a couple of things.
You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The Absolute Beginner’s Guide to Social Media Marketing.”..
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?
Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!
There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy?
This past week, the Content Marketing Institute released a new study on how B2B marketers are using content marketing.
Among the study's interesting findings is a small but measurable tactical shift away from long-form blog articles in favor of social media postings. According to the report, 93 percent of B2B marketers use social media in content marketing (up from 87 percent in 2013), whereas the use of blog/website-based articles has declined from 83 to 81 percent.
seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners and followers deeper into an engagement with you.
WHAT IS A CALL TO ACTION? A call to action is typically denoted as an image that drives the reader to click-through. However, it’s not just sites that can have a call to action, virtually every type of content can (and most should).
There are certain things that make content stand out. The topic, the design, the interactivity….
But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.
We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.
...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”
If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line.
There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site.
For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....
One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward.
With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the competition in 2015....
The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right.
But content marketing has so many elements to it that it’s really easy to forget them, right?
To help you succeed, I’ve created a checklist. If you hit at least the majority of the items on the list below, your content will perform well....
Social media is an extremely valuable tool for promoting all your awesome marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
Be confused no more! We've put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons for the top five social networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest), as well as how to implement them on your website, blog, and other content. You'll never have to Google instructions for individual buttons again!
Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers.
If you’re marketing your small business, it’s important to remember to build your personal brand along with your business’s brand. There are several ways to do this—one is to make yourself the face of the brand.
What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists?
You'd get a very thoughtful little book with big ideas about people and relationships online and how PR plays a critical role in bringing the two together. And you’d be smiling while you read it and reflect on public relations in the digital age.
Welcome to “What if PR stood for people & relationships? A manifesto for building relationships in the digital era” written by Brian Solis and wonderfully illustrated by Hugh MacLeod. Sponsored by Vocus, the book captures PR’s dilemma today and where it needs to be tomorrow....