It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges.
For example, questions like:
The answer? Content marketing.
We run into problems however when we interrogate content marketing directly:
At this point, content marketing begins to stutter a bit. The answers to these questions point to a more fundamental strategy. At this point, it feels like content marketing, while robust, still lacks the versatility of a true strategic level choice.
Via Brian Yanish - MarketingHits.com