BurlingtonFreePress.com Nadworny: Observe your customers to unlock innovation BurlingtonFreePress.com Unfortunately, surveys and focus groups, however well intentioned, won't lead to change or innovation.
Let me give you a quick scenario: Imagine you’re the new CEO of ChocoBot Inc., the world’s largest maker of edible jewelry. (That’s right, edible jewelry, as in candy bracelets, chocolate watches and gummy brooches.
"Data, data everywhere, but not a drop of actionable data to drink." To paraphrase Coleridge, that is still all-too-often the state of marketing organizations today. Ask yourself: How deeply is technology driving your marketing success?
Link innovation with strategic intent Business Standard Often companies lack innovation as a core capability to help bring ideas as unique solutions for their markets. Investing only in blockbuster ideas is a poor strategy for innovation.
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How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.