reinventing marketing
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Mary Meeker's Latest Stunning Presentation About The State Of The Web

Mary Meeker's Latest Stunning Presentation About The State Of The Web | reinventing marketing | Scoop.it
Everything you need to know about tech....
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Hey Marketing Team: You're Asking All The Wrong Questions About Your Digital Strategy

Hey Marketing Team: You're Asking All The Wrong Questions About Your Digital Strategy | reinventing marketing | Scoop.it
When it comes to marketing, the focus of most companies and agencies is about changing perceptions about products and services, when it should be about changing reality.
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6 Questions All CMOs Need To Ask Themselves

6 Questions All CMOs Need To Ask Themselves | reinventing marketing | Scoop.it
In this increasingly complex, technology-addicted business world, here are the key questions CMOs need to face about the future of marketing.
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Device Usage on the Social Web

Device Usage on the Social Web | reinventing marketing | Scoop.it
We use our phones differently than our laptops, and our tablets differently than our gaming devices. We decided to take a deep look into the bitly data to figure out exactly how differently, and we...
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How to Create Raving Fans

How to Create Raving Fans | reinventing marketing | Scoop.it
Okay. You bought the recipe offered in our previous blog for how to get your boss to say yes, and you're underway on an "utterly new for your organization" pet project of yours.
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Customer Loyalty Month: What Drives Loyal Behavior?

Customer Loyalty Month: What Drives Loyal Behavior? | reinventing marketing | Scoop.it
Would it surprise you to learn that Apple is the company customers feel most loyal to?
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10 Leading Books on Social Business

10 Leading Books on Social Business | reinventing marketing | Scoop.it
During the research for our forthcoming book, Social Business By Design, I ended up taking a close look at a number of other excellent titles on the subject. In the end, I came away concluding ther...
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Reebok uses PeerIndex for new CrossFit campaign

Reebok uses PeerIndex for new CrossFit campaign | reinventing marketing | Scoop.it
Reebok is to invite 1,000 fitness-based social media influencers to free training events as part of a campaign to promote its association with the CrossFit exercise trend.
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Infographic Confirms It: Advertising People Are Not Normal

Infographic Confirms It: Advertising People Are Not Normal | reinventing marketing | Scoop.it
Those who work in advertising often wonder if they live in a sort of bubble.
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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | reinventing marketing | Scoop.it
If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No.
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The Hidden Wealth Beyond Net Promoter

The Hidden Wealth Beyond Net Promoter | reinventing marketing | Scoop.it
Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., customers who say on surveys that they're highly likely to refer you to a...
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How American Express is Integrating Social Media into its Marketing DNA | Jeffbullas's Blog

Social networks provide viral platforms that can create more stories about your brand than you could ever hope to achieve through your own marketing efforts with traditional marketing media.
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Why Is Business Writing So Awful?

Why Is Business Writing So Awful? | reinventing marketing | Scoop.it
Nearly every company relies on the written word to woo customers. So why is most business writing so numbingly banal?
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Calculating the Return On Investment of Enterprise Social Software [Infographic]

Calculating the Return On Investment of Enterprise Social Software [Infographic] | reinventing marketing | Scoop.it
Social Media is now on the budget list for most major enterprises, but the same questions are on everyone's mind: What's the ROI? This infographic by SocialCast breaks it down.
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A Big Payoff from Online Company Communities

A Big Payoff from Online Company Communities | reinventing marketing | Scoop.it
Membership engages customers, who spend more across the board.
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How to get more likes on Facebook - The Oatmeal

How to get more likes on Facebook - The Oatmeal | reinventing marketing | Scoop.it
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The Marketing Organization: the Next IT-buying Powerhouse | MarcusStarke.com

The Marketing Organization: the Next IT-buying Powerhouse | MarcusStarke.com | reinventing marketing | Scoop.it
Marketing organizations have a growing appetite for IT solutions to build awareness, preference and demand. IT companies should not overlook this growth market.
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10 excellent examples of Facebook Brand Timelines

10 excellent examples of Facebook Brand Timelines | reinventing marketing | Scoop.it
Facebook’s new Timeline format doesn’t officially go live for brand pages until March 30th, but there’s always a few who can’t wait to try new things out.
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