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16 business jargon words we never, ever want to hear again

16 business jargon words we never, ever want to hear again | Reinventing advertising | Scoop.it
LAST week, Ford Australia CEO Bob Graziano addressed the media.
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4 Time Saving Content Curation Tools | Jeffbullas's Blog

4 Time Saving Content Curation Tools | Jeffbullas's Blog | Reinventing advertising | Scoop.it

Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service. It is important to note that the actual popularity of the phrase “content curation” has not decreased. On the contrary, GoogleTrends clearly show that the popularity of the keyword query and its various forms is growing. What does this mean? It means that more and more people are interested in content curation; it is no longer just for marketing professionals.. Why is this happening? Everybody knows that the amount of information exchanged through social networks and feeds is growing exponentially, following the well-known Moore‘sLaw. According to LikeHack’s research based on 3 million user accounts, people spend approximately one hour every day looking through unnecessary information. There are several services available today which solve this problem, and they are growing in popularity: Likehack, Storify, Pearltrees, Getprismatic and others....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2013 2:28 PM

Smart content marketing and curation strategies.

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Branding Strategy Insider | The Rising Value Of Brands In The Digital Age

Branding Strategy Insider | The Rising Value Of Brands In The Digital Age | Reinventing advertising | Scoop.it
Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed. In fact, it is likely that branding will become more important in the digital age.
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TV Commercials versus Digital Advertising

TV Commercials versus Digital Advertising | Reinventing advertising | Scoop.it
A couple of days ago, a new study came out looking at what would happen if you started to mix TV only advertising campaigns with digital campaigns. In other words, instead of only doing TV ads, what if you did both TV and digital at the same time?
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5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer | Reinventing advertising | Scoop.it
Image sourced from Daily Blogma 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy.
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The Symbiosis Project » Blog Archive » The future belongs to those who tell a better story.

The Symbiosis Project » Blog Archive » The future belongs to those who tell a better story. | Reinventing advertising | Scoop.it
Storytelling at its most powerful – used to instill a vision of what can be (from The Symbiosis Project): http://t.co/ozrGBIaQq2
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Could Your Brand Use Snapchat for Soclal Media Marketing? @marketingcloud

Could Your Brand Use Snapchat for Soclal Media Marketing? @marketingcloud | Reinventing advertising | Scoop.it
Popular mobile app Snapchat is being utilized by brands for social media marketing. (RT @marketingcloud: Snapchat used by brands?
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Why Building a Brand Isn’t Enough Anymore and What More Is Needed

Why Building a Brand Isn’t Enough Anymore and What More Is Needed | Reinventing advertising | Scoop.it
Building a brand isn't enough. Your competitors are branding too, just like you. You need to go beyond just building a brand to creating brand loyalty. (News Update: Building a Brand Isn't Enough, You Need Brand Loyalty Too ...
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Storytelling and its Power to Engage (short version)

The full version of the video, with extra facts and footage, than the previous video. There once was a bird and this bird wanted more than anything to be hea...
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Content Marketing Lessons Learned, from the Content Marketing Institute | Business 2 Community

Content Marketing Lessons Learned, from the Content Marketing Institute | Business 2 Community | Reinventing advertising | Scoop.it
Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 (Content Marketing Lessons Learned, from the Content Marketing Institute
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Putting On the Commercial Brakes

Putting On the Commercial Brakes | Reinventing advertising | Scoop.it
Does gambling advertising affect gambling behavior? (Interesting article on #gambling #advertising. http://t.co/Mr8dotfd7S)
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A Closer Look At Ad Agency Folk And Their Habits [Infographic]

A Closer Look At Ad Agency Folk And Their Habits [Infographic] | Reinventing advertising | Scoop.it
The funniest bit is the finance guy's drawer contents. (#Advertising in a nutshell. HAHAHAHA! Well done, well done. http://t.co/bocwMYhNpH)
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The Symbiosis Project » Blog Archive » The future belongs to those who tell a better story.

The Symbiosis Project » Blog Archive » The future belongs to those who tell a better story. | Reinventing advertising | Scoop.it
Storytelling at its most powerful – used to instill a vision of what can be (from The Symbiosis Project): http://t.co/ozrGBIaQq2
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Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business | Reinventing advertising | Scoop.it
@SteveJobs: 10 #Presentation tactics for Ad Agency new #business via @michaelgass http://t.co/aOM9cg1kKq
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Is investing in social media a good idea? - by John Louie Ramos - Helium

Over the last few years, social media has revolutionized the way people communicate and interact with others. It has introduced better and more ef..., John Louie Ramos (Is investing in social media a good strategy?
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