Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service. It is important to note that the actual popularity of the phrase “content curation” has not decreased. On the contrary, GoogleTrends clearly show that the popularity of the keyword query and its various forms is growing. What does this mean? It means that more and more people are interested in content curation; it is no longer just for marketing professionals.. Why is this happening? Everybody knows that the amount of information exchanged through social networks and feeds is growing exponentially, following the well-known Moore‘sLaw. According to LikeHack’s research based on 3 million user accounts, people spend approximately one hour every day looking through unnecessary information. There are several services available today which solve this problem, and they are growing in popularity: Likehack, Storify, Pearltrees, Getprismatic and others....
Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed. In fact, it is likely that branding will become more important in the digital age.
A couple of days ago, a new study came out looking at what would happen if you started to mix TV only advertising campaigns with digital campaigns. In other words, instead of only doing TV ads, what if you did both TV and digital at the same time?
Building a brand isn't enough. Your competitors are branding too, just like you. You need to go beyond just building a brand to creating brand loyalty. (News Update: Building a Brand Isn't Enough, You Need Brand Loyalty Too ...
Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 (Content Marketing Lessons Learned, from the Content Marketing Institute
Over the last few years, social media has revolutionized the way people communicate and interact with others. It has introduced better and more ef..., John Louie Ramos (Is investing in social media a good strategy?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.