When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.
However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem.
In the future, those brands that take the lead, engage the consumers and drive the growth will be those that understand sustainability as a design challenge, rather than a communications problem.
e⊃2; is an ongoing PBS series about the economies of being environmentally conscious with a combination of policy, technology and ingenuity from energy consumption to building efficiency It chronicles global efforts to solve pressing ecological challenges
The Pembina Institute provides policy research leadership and education on climate change, energy issues such as oilsands and coalbed methane, green economics, energy efficiency and conservation, renewable energy and environmental governance.
A group of international energy leaders were recently on a panel for “Sustainable Energy for All,” a major UN initiative aimed at making “sustainable energy” available for all people or the world by 2030, at the recent World Future Energy Summit (part of Abu Dhabi Sustainability Week). The panel was a bit more controversial than most. And, beyond the diversity of perspectives on the panel, just following the panel there was a keynote speech by Jeffrey Sachs that essentially continued the conversation but emphasized an angle that wasn’t discussed much in the panel’s conversation.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.