In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.
The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.
Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.
Arsys, firma española de alojamiento web y tecnología cloud, ha sido absorbida por la alemana United Internet AG a través de su filial 1&1. El montante de la operación asciende a 140 millones de euros.
Some say that President Obama’s inaugural address this year trumped the one he delivered four years ago, and perhaps any he has ever given as Commander-in-chief. I am a strong advocate of women’s and gay rights, and I teared up when the president...
The concept of a job, as we know it, is starting to go away.
Over the last year I've been speaking with many corporate business and HR leaders and have heard a common theme:we need our organizations to be more agile. We need to redesign the organization so we can learn faster, communicate better, and respond more rapidly to change. This quest for the agile organization has changed the nature of what we call a job.
La teleco quiere crear una plataforma estandarizada y abierta para que todas las tiendas de aplicaciones puedan emplearla.
Esta noticia puede parecer una más asociada con los avances tecnológicos, pero viniendo de Telefónica, y conociendo algunas cosas que hoy no puedo revelar, pueden estár seguros que las tecnologías nos seguirán sorprendiendo.
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