Referral Marketing - The Way Forward ?
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Writing Detox: 5 Ways to Better Marketing Copy

Writing Detox: 5 Ways to Better Marketing Copy | Referral Marketing - The Way Forward ? | Scoop.it
Follow this simple regimen to get rid of 'toxins' and make your copy shine.
Trevor Gillespie's insight:

Good copy = Great Followers

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Steve Lodge's curator insight, February 27, 2013 11:37 AM

Copywriting is a key to good marketing communications. This a great article. We'll also add links to some great tips we've created.

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A Holistic Approach to Integrating WEM and Marketing Automation

A Holistic Approach to Integrating WEM and Marketing Automation | Referral Marketing - The Way Forward ? | Scoop.it
Marketing automation has become an increasingly popular product category in recent years.
Trevor Gillespie's insight:

Integration is key

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Introducing the Marketing RaDaR | Forrester Blogs

Introducing the Marketing RaDaR | Forrester Blogs | Referral Marketing - The Way Forward ? | Scoop.it

Summary...

 

Our research shows a four-stage customer life cycle best sums up how customers interact with companies. First customers discover a product or service; then they explore it in greater detail; next they buy the product or service; and after purchase they engage with the company from which they bought, as well as with other customers. If companies create positive engagements they can drive new discovery -- either by introducing existing customers to additional products or by leveraging satisfied customers to pass the word along to others.

 

If you want to support this life cycle, you'll need to start looking at the world the way your customers do: As an ongoing sequence of reach channels, depth channels and relationship channels. That's just what savvy marketers are doing -- building their "Reach and Depth and Relationship" channels into "marketing RaDaRs" that leverage all three types.

 

Depth channels tell your product's story. Your website, your stores and your salespeople serve a common purpose: To give your customers and prospects the detail they're seeking when they explore your product and to guide them to a purchase.

Relationship channels serve your existing customers. Most of the people who sign up for your mailing lists or follow you in social media are satisfied customers. These channels aren't about attracting new audiences or directly driving sales; they're about staying in touch with your biggest fans.

Reach channels get you into the consideration set. Word of mouth and unbranded searches are the two channels your customers use most to discover products, followed by traditional channels like TV ads and in-store displays. Your purpose for using these tools is to encourage customers to explore your offering in greater depth.

 


Via marketingIO
Trevor Gillespie's insight:

Very good article .. The Sales journey ... Closing is key

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marketingIO's curator insight, February 27, 2013 9:05 AM

The new report is Mix Art And Science For Marketing Success. The impact this fresh approach has on the B2B marketer is the way the marketer forms its communications around the different stages, and corresponding content marketing efforts that are required. This is a new concept that is worthy upon which to stay aware.


  • See the article at blogs.forrester.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Philippe Trebaul's curator insight, February 27, 2013 9:07 AM
Présentation du radar Marketing | Forrester Blogs.

Résumé ...


"Notre recherche montre un cycle en quatre étapes clientèle meilleure vie résume la façon dont les clients interagissent avec les entreprises. Les premiers clients découvrent un produit ou d'un service, puis ils l'explorer plus en détail, à côté ils achètent le produit ou le service, et après l'achat, ils s'engagent avec la société auprès de laquelle ils ont acheté, ainsi qu'avec d'autres clients. Si les entreprises créent des engagements positifs qu'ils peuvent conduire nouvelle découverte - soit en introduisant des clients existants à de nouveaux produits ou en mettant à profit des clients satisfaits à passer le mot aux autres.

 

Si vous voulez soutenir ce cycle de vie, vous aurez besoin pour commencer à regarder le monde la façon dont vos clients à faire: Comme une séquence continue de canaux, de canaux portée de profondeur et les canaux relationnels. C'est exactement ce que font les commerçants avisés - la construction de leur «portée et la profondeur et la relation« canaux en «marketing» des radars qui exploitent les trois types.

 

. Canaux profondeur raconter l'histoire de votre produit Votre site web, vos magasins et vos vendeurs servir un objectif commun: Pour donner à vos clients et prospects les détails qu'ils cherchent quand ils explorent votre produit et de les guider vers un achat.

Canaux de relation servir vos clients existants. La plupart des gens qui s'inscrivent pour vos listes de publipostage ou vous suivre dans les médias sociaux sont des clients satisfaits. Ces canaux ne sont pas à attirer de nouveaux publics ou directement stimuler les ventes, ils sont de rester en contact avec vos plus grands fans.

Atteindre canaux que vous obtenez dans le jeu de considération.bouche à oreille et les recherches sans marque sont les deux chaînes vos clients utilisent le plus de découvrir des produits, suivis par les canaux traditionnels tels que des publicités télévisées et les étalages en magasin.Votre objectif pour l'utilisation de ces outils est d'encourager les clients à explorer votre offre de manière plus approfondie".


Introducing the Marketing RaDaR | Forrester Blogs via @TheMAAlert http://sco.lt/...


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Five examples of B2B companies achieving success in social marketing

Five examples of B2B companies achieving success in social marketing | Referral Marketing - The Way Forward ? | Scoop.it
Trevor Gillespie's insight:

Social B2B Success

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Philippe Trebaul's curator insight, February 27, 2013 10:14 AM
Cinq exemples d'entreprises B2B qui remportent du succès dans le marketing social.

Five examples of B2B companies achieving success in social marketing via @MegsTurns http://sco.lt/...

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A Guide to Creating a Thought Leadership Campaign

A Guide to Creating a Thought Leadership Campaign | Referral Marketing - The Way Forward ? | Scoop.it

Establishing thought leadership is a common objective. Although it is often a long-term initiative, here is one way to start with a three month campaign.

Trevor Gillespie's insight:

Steps & Stairs

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