Scanning the economic horizon to target effective business development is a necessity in any sector. We in the business community will routinely use various tools e.g. a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), business plans and visioning etc. Many of us have had to develop a capacity for critical thinking and to question populist statements that are presented as ‘facts’ (which are often not really at all, and quickly dissolve under the most basic scrutiny). Most importantly, we have to take a step back and look at the big picture.