Jingle Tins | Referendum 2014 | Scoop.it

Now, we’re not putting ourselves up as some sort of expert fundraising authority just because we’ve run a few successful ones, but you didn’t have to be a genius to slap your forehead with your palm last month when the official Yes Scotland campaign AND two of the country’s biggest pro-indy websites (as well as a couple of smaller ones) contrived to launch appeals for large amounts of cash not only all at once, but in the weeks leading up to Christmas when everyone’s budgets are stretched to the limit.