Soft power, nation-branding and Scottish independence - Scotsman essay - Thoughtland | Referendum 2014 |
There’s no doubt that the independence referendum qualifies perfectly as one of Anholt’s “symbolic actions”. The question is: will it transmit as a positive, inspiring story of progress and empowerment, recognizable as such by citizens throughout the world? Or will it be seen as a snarling, resentful divorce, clouded in bitter recrimination and endless dispute?