Referencia Social Media - SEO - Analytics - Varios
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Referencia Social Media - SEO - Analytics - Varios
Artículos varios de referencia de temas y herramientas de Social Media, SEO, Analítica,etc.
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Guía de Growth Hacking | Quondos

Guía de Growth Hacking | Quondos | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
auditoría no solicitada que hizo un consultor de SEO para Kissmetrics
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Seth's Blog: Misunderstanding quality

Seth's Blog: Misunderstanding quality | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Kodak, of course, ruled their world. They were as close to a monopoly as they could get for generations. Along the way, though, the company made the mistake of misdefining quality. They thought that what would ensure their future was...
evamrg's insight:

como siempre, Seth Godin da en la diana

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Meaningful SEO Metrics

Meaningful SEO Metrics | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
evamrg's insight:

El título no hace justicia al Artículo. En general buena referencia para pensar en las métricas criticas de un negocio. A leer y dedicarle tiempo. Con Referencias a Lean Start up

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Cinco aplicaciones para hacer mind maps

Cinco aplicaciones para hacer mind maps | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Presentamos cinco aplicaciones para hacer mind maps que permiten que nos organicemos de una forma gráfica y cognitiva para ser más productivos.
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Quick Course On Effective Website Copywriting

Quick Course On Effective Website Copywriting | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Article originally published at Smashing Magazine. Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
evamrg's insight:

Más que notas sobre copywriting. Artículo muy útil para cualquier ecommerce.

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10 consejos para que tu app sea viral | Social Media Blog

10 consejos para que tu app sea viral | Social Media Blog | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Seguro que te has descargado decenas de aplicaciones en el móvil, y algunas de ellas no las habrás utilizado más de dos veces. ¿Qué falla en muchas apps? ¿Qué se puede mejorar para que se vendan mejor entre el público al que se dirigen?
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How To | Google AdWords Strategy Explained in 876 Words

How To | Google AdWords Strategy Explained in 876 Words | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
It’s easy to get caught up in the more tactical/technical aspects of AdWords, don't sweat that stuff. Set up a solid strategy to win at the AdWords game.
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The Best Websites In The World Do These 6 Things

The Best Websites In The World Do These 6 Things | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the best websites in the world do.
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How to Make Sure Your Website Passes the Dreaded Blink Test

How to Make Sure Your Website Passes the Dreaded Blink Test | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Review this checklist to see if your website passes the blink test.
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First Impressions Matter: The Importance of Great Visual Design

First Impressions Matter: The Importance of Great Visual Design | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different.
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2 herramientas para mejorar tu experiencia en Social Media

2 herramientas para mejorar tu experiencia en Social Media | Referencia Social Media - SEO - Analytics - Varios | Scoop.it

LikeAlyzer...interesante Hoy te invitamos a conocer dos herramientas que pueden servirte, en el caso de que te guste la Social Media o trabajes en proyectos en esta área.

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How to spy on campaigns of competitors who use URL shorteners | ZDNet

How to spy on campaigns of competitors who use URL shorteners | ZDNet | Referencia Social Media - SEO - Analytics - Varios | Scoop.it

Interesante: para obtener estadísticas de links de los acortadores de google y  bit.ly Summary: If you're interested in gathering some campaign data from competitors, then make sure to add this handy technique to your competition research toolkit.

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The Ultimate Guide to the New Google Analytics Social Reports

The Ultimate Guide to the New Google Analytics Social Reports | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem: tracking social media would make a coal miner weep. Click here to read more!
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BPS Research Digest: Seven-year-olds' beliefs about ability are associated with the way they were praised as toddlers

BPS Research Digest: Seven-year-olds' beliefs about ability are associated with the way they were praised as toddlers | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
evamrg's insight:

Halagos a niños (todlers) tienen un impacto en el mindset (fixed or growing) de más mayores: Halagos a la persona (qué listo eres ) conducen a un fixed mindset, Vs halagos al esfuerzo (growing mindset)

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Multi-Channel Attribution: Definitions, Models and a Reality Check | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
What multi-channel attribution models deliver value when marketing across devices (TV, phones, tablets) & channels (search, display, social)?
evamrg's insight:

Buena referencia de Avinash sobre el tema de attribution models 

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Usability Testing With Card Sorting

Usability Testing With Card Sorting | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
This guide covers card sorting, a usability methodology for getting info about how to organize web content, as well as a how-to, case examples and tools.
evamrg's insight:

Buen artículo sobre la técnica de Card Sorting con algunas referencias a herramientas online y a estudios y ejemplos de compañías que han usado esta técnica.

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The Short Cutts | Every Matt Cutts video summarised into an actual answer

The Short Cutts | Every Matt Cutts video summarised into an actual answer | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Get the actual answers to 100s of Matt Cutts Web Master videos: The Short Cutts
evamrg's insight:

Videos de Matt Cutts con respuestas rápidas sobre preguntas de SEO

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Cómo hacer que tu landing page sea perfecta. El método 7x7 | Social Media Blog

Cómo hacer que tu landing page sea perfecta. El método 7x7 | Social Media Blog | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
¿Ofreces al usuario alternativas que lo sacan prematuramente de la landing page sin convertir? Mal asunto (y no por malo, infrecuente). En serio.
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The Best Websites In The World Do These 6 Things

The Best Websites In The World Do These 6 Things | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the best websites in the world do.
evamrg's insight:

las 6 cosas que hacen las mejores websites:

1) Unifican la experiencia global del cliente (online, offline,etc.) (i.e. Lego / Abercrombie).

2) Enfatizan en contenido (simple, limpios, ..) i.e. pinterest, facbook.

 

2 conceptos interesantes a investigar más:

a) Progressive enhancements

b) Graceful Degradation

 

3) Experiencia customizada para cliente (personalización), i.e. Amazon

 

4) Flexible--> Responsive Web Design

5) Procesos claros:  Usable

6) Elementos sociales integrados (facebook, twitter, etc.)

 

y otros consejos:

Ilias Chelidonis

The best websites have clear call to actions
The best websites have clean design
The best websites are loading fast
The best websites are safe to complete a purchase
The best websites have unique designs
The best websites have great blogs

February 14, 2013 Reply
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MetricSpot, una Herramienta para Medir la Optimización de tu Web para Buscadores

MetricSpot, una Herramienta para Medir la Optimización de tu Web para Buscadores | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Analizar el grado de optimización para buscadores de nuestra web es algo fundamental si queremos ser visibles en ellos.
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Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]

Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC] | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Read this infographic from ShortStack to help you evaluate the effectiveness of your Facebook page.
evamrg's insight:

Interesante checklist para evaluar tu página de facebook de empresa

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5 Email Marketing Lessons From The Obama Campaign

5 Email Marketing Lessons From The Obama Campaign | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Today, we’re going to take a look at some insightful lessons from President Barack Obama’s email marketing efforts. And we’ll even showcase some things that he does wrong! (Sorry, Mr.
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20 Common Social Media Marketing Myths BUSTED

20 Common Social Media Marketing Myths BUSTED | Referencia Social Media - SEO - Analytics - Varios | Scoop.it
Read through some commonly held myths about social media marketing to rid yourself of any urban legends.
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Readability and SEO

Readability and SEO | Referencia Social Media - SEO - Analytics - Varios | Scoop.it

Interesante post a tenerlo como referencia sobre como mejorar el modo de mostrar el contenido para que sea más leíble. Buen artículo

Great content isn't great unless it gets read. Make sure your content is readable before you double down on your content marketing efforts.

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