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Rescooped by Visual3d from digitalcuration onto Webmarketing - Referencement SEO - SEA - SMO |
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En cette fin d’année 2012, on a vu poindre le nez d’une nouvelle mise à jour de l’algorithme Google. Ceci s’est matérialisé par une nouvelle interface de recherche. Ces mises à jour répétées nous font nous poser plusieurs questions. Quelles ont les nouveautés liées à cette mise à jour ? Et surtout, quelles sont les surprises que Google nous réserve dans sa version 2013 (post fin du monde) ? Mais d’abord voici quelques notions de base.
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Faire comprendre le référencement en une image, c'est l'objectif de cette infographie qui aidera sans doute ceux qui veulent résumer les pratiques visant à renforcer la visibilité d'un site Internet sur les moteurs de recherche (SEO : Search Engine Optimization). Volontairement simple, malgré la complexité globale d'une stratégie de référencement efficace, l'infographie est complétée par des explications plus détaillées. Cette infographie référencement est avant tout un schéma généraliste destiné à faire percevoir l'ensemble des facteurs qui influencent le positionnement d'un site sur les moteurs... et le travail à accomplir pour permettre à votre site de faire son trou parmi les millions d'autres sites existants. Le SEO s'intègre dans un ensemble plus général, le SEM. Via Mongaillard Maeva 
Julien Clam's curator insight,
May 15, 4:35 AM
Le Local Search Optimisation (LSO) respecte aussi ces principes fondamentaux. Delete the scoop?
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Certaines vérités sont parfois difficiles à entendre. Cependant tous les SEO doivent admettre que la préoccupation première de Google, ce n'est pas leur référencement internet, mais plutôt son propre business. Via Arobasenet 
Magali Evasion's curator insight,
May 17, 3:32 AM
Un très bon article pour comprendre les enjeux d'un bon référencement. Delete the scoop?
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Matt Cutts vient de poster une vidéo pour confirmer l'une de ses annonces récentes où il donnait en 10 points ce qui pourrait se passer sur Google avant la fin de l'été. Via Arobasenet 
Priscilla Mandereau's curator insight,
May 18, 8:53 AM
Un peu plus de chance d'apparaître dans les résultats Google ? 
Le Page Gilles's curator insight,
May 19, 3:38 AM
des précisions sur la prochaine version de Penguin Delete the scoop?
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Games are everywhere.More and more businesses are using gamification to create brand awareness and drive user engagement.Gartner, In...
Whether you love the term or concepts of “gamification” or not, it’s clear that in a few short years, it has caught on.
“The term has entered the popular lexicon… as with most powerful tech neologisms, it’s probably not going anywhere, and no small part of its success is that it genuinely is the first viable term to encapsulate the concept of using game concepts outside of games. It has also hit the zeitgeist at the appropriate time.” Via Level343, Jesús Hernández Delete the scoop?
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Infographie résumant les techniques de référencement naturel qu'il faut appliquer en 2013 pour réussir sur Google - et celles qu'il vaut mieux éviter ! Via Frédéric DEBAILLEUL 
Passion Entreprendre's curator insight,
May 17, 8:18 AM
L'algorithme de Google évolue, évoluons avec lui... Delete the scoop?
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Avec tous les changements intervenus et à venir dans l'algorithme de Google, certaines techniques de rédaction et d'optimisation sont à revoir. Via Arobasenet Delete the scoop?
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Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent. The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays. According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch.
So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails... Via Lauren Moss 
Sue Myburgh's comment,
May 13, 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.
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Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio 
Steven Mallach's curator insight,
May 15, 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 11:43 AM
90% of organizations use #Content Marketing....its not the future. Delete the scoop?
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Découvrez quelques clés pour vous aider à déployer une stratégie de marketing de contenu en fonction de vos objectifs : informer, éduquer, distraire, inspirer, convaincre pour mieux vendre, mieux communiquer… et toucher vos cibles. Via Frédéric DEBAILLEUL Delete the scoop?
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Excerpted from article by HubSpot: "Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. Via Giuseppe Mauriello 
Marc B.'s comment,
April 20, 7:09 PM
These are great tips. I think numbers 1 & 4 are the most important. If web visitors are not distracted by other visuals (#4) they want you to give them what they are asking for without the jargon and theory etc.
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La gamification n'est pas qu'une lubie : selon cette infographie réalisée par Digiworks, plus de 200 sociétés, et pas des moindres (eBay, Universal, Danone, Samsung), ont déjà intégré ce canal dans leur stratégie de communication. Via Tolokonnikoff - Seratoo 
Renaud Roualdès's curator insight,
April 16, 9:22 AM
UN article en dehors du CRM, mais l'infographie est un outil à suivre. 
Experts référencement's curator insight,
April 22, 2:52 AM
La gamification n'est pas qu'une lubie : selon cette infographie réalisée par Digiworks, plus de 200 sociétés, et pas des moindres (eBay, Universal, Danone, Samsung), ont déjà intégré ce canal dans leur stratégie de communication. Delete the scoop?
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Découvrez une méthodologie assez simple pour savoir définir, trier vos expressions clés afin d'augmenter votre trafic naturel et votre chiffre d'affaire Delete the scoop?
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Via Brian Yanish - MarketingHits.com 
Martin (Marty) Smith's curator insight,
May 24, 9:38 AM
Study after study comes back with BLOGS being the engagement secret. Not hard to see why. Blogs are relevant (happening now), interactive and, if done right, quick easy reads. 
Michelle Gilstrap's curator insight,
May 24, 1:21 PM
If you are not blogging, this gives you all the reasons why you should. Giving information to your customers can make all the difference in who they chose. 
Bart van Maanen's curator insight,
May 24, 3:04 PM
Dat bedoel ik: bloggen. Lees ook: http://www.beeldbedrijf.nl/2013/updates-schrijven-en-publiceren/ Delete the scoop?
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Il y a ceux qui croient en Google+ et ceux qui n'y croient pas encore. Sans doute que de nombreux webmasters ne trouvent pour l'instant aucune utilité à participer au concept de Google AuthorShip. Voici quelques chiffres qui nous donnent une idée... Via Arobasenet Delete the scoop?
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Sans connaître tous les critères de classement utilisés par l'algorithme de Google, on se doute bien que la présence de mots clés, le nombre de backlinks de sites d'Autorité et les ancres de liens variées y jouent un rôle considérable. Et ce, depuis des années. Via Arobasenet 
Tikaweb's curator insight,
May 22, 3:02 AM
Un rappel de la raison pour laquelle votre site web doit être présent sur les réseaux sociaux!! Votre référencement web en dépend aussi! Delete the scoop?
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Comment réaliser une landing page ou une page d'atterrissage de manière optimale? Delete the scoop?
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Entre les profils qui sont dans vos Cercles Google+ et ceux qui vous ont mis dans l'un de leurs Cercles, on n'arrive pas vraiment à savoir
Voici un infographie pour y voir plus clair ! Via Arobasenet
Experts référencement's curator insight,
May 16, 2:23 AM
Entre les profils qui sont dans vos Cercles Google+ et ceux qui vous ont mis dans l'un de leurs Cercles, on n'arrive pas vraiment à savoir
Voici un infographie pour y voir plus clair ! Delete the scoop?
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This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss
Martin (Marty) Smith's comment,
May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty 
Coralie D.'s curator insight,
May 3, 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;) 
Joe Wise's curator insight,
May 21, 5:31 PM
Any of you SEO gurus out there care to confirm any of this? Delete the scoop?
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Avant la phase de recrutement d'un nouveau référenceur l’entreprise doit connaître quelques points qui lui permettront de cerner LE référenceur idéal.
Experts référencement's curator insight,
May 14, 2:43 AM
Avant la phase de recrutement d'un nouveau référenceur l’entreprise doit connaître quelques points qui lui permettront de cerner LE référenceur idéal. Delete the scoop?
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Experts référencement's curator insight,
May 6, 3:02 AM
Drôles de pratiques de Google allant à l'encontre de tous les principes d'ergonomie. Delete the scoop?
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Excerpted from article intro on Search Engine Watch: "If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site. This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the content on your site, etc. etc.
During the Landing Page Optimization session at SES New York 2013, Justin Cutroni, Analytics Advocate at Google, discussed: - Why testing is important for your business. - How to identify opportunities for testing through data. - The different elements on a page you want to consider testing. - What types of tests are available. - Some tools you can use. - The basic elements of setting up a test."
Each point is analyzed with many information. Read full article here:
Via Giuseppe Mauriello Delete the scoop?
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The Commandments of Email & Newsletter Design; an interactive infographic & checklist for creating exemplary emails. The world of Email isn’t dead. Infact, more marketers are marking Email ... Via Tolokonnikoff - Seratoo Delete the scoop?
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Pour un nouveau service, Google conseille par l'exemple de créer un nouveau site sur un sous-domaine d'une url existante plutôt que de créer une nouvelle url
Experts référencement's curator insight,
April 22, 2:48 AM
Pour un nouveau service, Google conseille par l'exemple de créer un nouveau site sur un sous-domaine d'une url existante plutôt que de créer une nouvelle url Delete the scoop?
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Ces derniers mois, les agences de communication ont de plus en plus recours à la gamification pour augmenter l’efficacité de leurs campagnes publicitaires sur internet. Analysons les ingrédients Delete the scoop?
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Excerpted from article by Search Engine Watch: "Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.
Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.
1. Your Eyes Via Giuseppe Mauriello 
Ali Anani's curator insight,
April 12, 1:53 AM
A relevant and timely post highlighting the benefits of many new tools 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 13, 12:45 PM
13 THE LUCKY NUMBER IN SEO Delete the scoop?
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