In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers.
Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed.
Saviez-vous qu'il existe un guide visuel complet expliquant comment ajouter l’ Authorship de Google en fonction des deux méthodes existantes : le lien dans le contenu ou l’e-mail ? Cette infographie permet de vous poser des questions essentielles.
We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced?