Référencement Int...
Follow
Find
300 views | +0 today
 
Rescooped by Jimmy Lecours from SEO and Social Media Marketing
onto Référencement Internet
Scoop.it!

Off-Page SEO in 2013

Off-Page SEO in 2013 | Référencement Internet | Scoop.it

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

 

“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.

 

User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.

 

Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).

 

Read More at: http://kaiserthesage.com/off-page-seo/


Via Antonino Militello
Jimmy Lecours's insight:

L'importance des liens externes ou rétroliens pour une stratégie de référencement efficace. La création de liens est faite en distribuant du contenu de qualité sur des sites tiers et dans les réseaux sociaux.
L'article suivant explique très bien le processus naturel de création de lien.

more...
Josie's curator insight, June 13, 2013 8:00 PM

Yes, of page SEO is a significant indicator of how well your brand is doing!

Nick Mortel's curator insight, June 21, 2013 8:01 AM

add your insight...

UniqueWebsites's comment, July 18, 2013 5:32 AM
The report says that social signals are "not really a factor that Google will most likely focus on" - however I understood that Google already draws reviews from different review sites into its Google Places (now Google+) data; my Google Webmaster tools shows links from Pinterest. I would expect Social Signals (obviously including goolge+) to be factored into the algorithm - although I'm not an expert SEO so I can't say with authority.

From around the web

Your new post is loading...
Your new post is loading...
Scooped by Jimmy Lecours
Scoop.it!

Référencement Internet (Québec): Comment atteindre la première page sur Google?

Référencement Internet (Québec): Comment atteindre la première page sur Google? | Référencement Internet | Scoop.it
Comment faire son référencement Internet soi-même en tant que propriétaire de PME au Québec si on ne dispose pas d’un très grand budget?Le processus de référencement web étapes par étapes :Référencement interne du site,Référencement externe...
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

SEO et Google plus : Ce que G+ apporte réelement - Blog e-marketing histoires de web

SEO et Google plus : Ce que G+ apporte réelement - Blog e-marketing histoires de web | Référencement Internet | Scoop.it
SEO et Google plus : Ce que #Googleplus apporte réelement http://t.co/bwkFJBa0P5 #seo #referencement #google
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages

Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages | Référencement Internet | Scoop.it
Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products […]
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique

Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique | Référencement Internet | Scoop.it
The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially said that if you are link building by […]
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Les publicités du Super Bowl 2014 (VIDÉOS)

Les publicités du Super Bowl 2014 (VIDÉOS) | Référencement Internet | Scoop.it
[Texte et galerie de vidéos mis à jour - 02/02/2014] C'est une tradition depuis plusieurs années: à l'occasion du Super Bowl, les entreprises et les publicitaires veulent en mettre plein la vue.
more...
No comment yet.
Rescooped by Jimmy Lecours from Référencement internet
Scoop.it!

SEO : Retour programmé de l'annuaire DMOZ ? - #Arobasenet

SEO : Retour programmé de l'annuaire DMOZ ? - #Arobasenet | Référencement Internet | Scoop.it
L'annuaire de sites web Dmoz semble avoir été oublié par tous les webmasters. Seulement voilà, il y a comme une volonté de renaître de ses cendres...

Via Arobasenet
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Single Page Websites & SEO

Single Page Websites & SEO | Référencement Internet | Scoop.it
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video autoplay) It’s […]
more...
No comment yet.
Rescooped by Jimmy Lecours from Real SEO
Scoop.it!

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse | Référencement Internet | Scoop.it
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.

Via Nick
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Conseils SEO Référencement : Comment réussir son linkbuilding ?

Conseils SEO Référencement : Comment réussir son linkbuilding ? | Référencement Internet | Scoop.it
Toutes les solutions et techniques, efficaces et autorisées pour mener à bien votre stratégie de netlinking.
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Why You Should Blog Less and Update More - Graywolf's SEO Blog

Why You Should Blog Less and Update More - Graywolf's SEO Blog | Référencement Internet | Scoop.it
Understanding why blogging more often isn't necessarily the best long term strategy.
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Why Big Content Is Worth the Risk

Why Big Content Is Worth the Risk | Référencement Internet | Scoop.it
Over the last year, I've really started to see the impact of big content - ideas that take real effort and break the mold of typical articles, infographics, etc. I make the case for Big, why it's about more than just quantity, and how you can keep costs and risks reasonable.
more...
No comment yet.
Rescooped by Jimmy Lecours from Google+ Local & Local SEO News
Scoop.it!

Google Places Guideline Change - Stop GEO Stuffing Titles!

Google Places Guideline Change - Stop GEO Stuffing Titles! | Référencement Internet | Scoop.it
I got an alert last night that the Google Places Guidelines changed - For the Better IMO! It's always been against the rules to add city or keywords

Via Linda Buquet :: Catalyst eMarketing
more...
Mohammed ALAMI's curator insight, January 29, 9:27 AM

"A name should not include: Description or contact information. Exception: Single descriptor with business location or service offered by the business can be added to the name"


Rescooped by Jimmy Lecours from Stratégie Marketing et E-Réputation
Scoop.it!

Comment optimiser les images pour son référencement

Comment optimiser les images pour son référencement | Référencement Internet | Scoop.it
L'optimisation des images est souvent une tâche sous-estimée par la plupart des blogueurs. Découvrez comment bien les optimiser pour votre référencement.

Via TIPS MARKETING
Jimmy Lecours's insight:

Optimiser les images pour le référencement internet

more...
TIPS MARKETING's curator insight, January 30, 6:43 AM

L'optimisation des images : à intégrer pour le succès de votre site ou de votre  blog.

Scooped by Jimmy Lecours
Scoop.it!

How to Optimize a Landing Page

How to Optimize a Landing Page | Référencement Internet | Scoop.it
Do you know how to optimize a landing page for traffic and conversions? I hope The Definitive Guide to Landing Page Optimization helped you. But in case you ha
more...
No comment yet.
Rescooped by Jimmy Lecours from Real SEO
Scoop.it!

SEO Today: We're All Gangstas Now

SEO Today: We're All Gangstas Now | Référencement Internet | Scoop.it

Keyword to your mother…

 

Have we been black hats all along? Marriane Sweeny writes that we're all SEO gangstas now.


Via Nick
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps

Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps | Référencement Internet | Scoop.it
Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.” It is unclear how many businesses have received this notification […]
more...
No comment yet.
Rescooped by Jimmy Lecours from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Can Content Marketing Help Improve Your Search Engine Rankings? [Infographic]

Can Content Marketing Help Improve Your Search Engine Rankings? [Infographic] | Référencement Internet | Scoop.it

Many companies adopt content marketing without knowing why, here is a clear benefit: Content marketing can help improve your search engine rankings.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Jimmy Lecours from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

3 Ways To Leverage Social PPC To Gain More Targeted Customers

3 Ways To Leverage Social PPC To Gain More Targeted Customers | Référencement Internet | Scoop.it

3 top guides for competition-smearing, social PPC tactics.


Via Kamal Bennani
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Content Super Bowl I: Creation takes on Curation

Content Super Bowl I: Creation takes on Curation | Référencement Internet | Scoop.it
Creating vs. curating. If you work in marketing, or maybe even if you don't, I'm sure you've been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.

The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I've officially dubbed Content Super Bowl I. Continue reading →
more...
No comment yet.
Rescooped by Jimmy Lecours from Content Strategy |Brand Development |Organic SEO
Scoop.it!

Five SEO New Year's Resolutions for 2014 -

Five SEO New Year's Resolutions for 2014 - | Référencement Internet | Scoop.it
If you are intent on starting 2014 with a bag full of good intentions, here are a few SEO-specific New Year's resolutions for you to consider.

Via Level343
more...
Level343's curator insight, January 7, 12:43 PM

Great post by one of my favorite SEO's from across the pond!! Barry Adams... Great read as always!

Rescooped by Jimmy Lecours from Google Plus and Social SEO
Scoop.it!

The Key Roles Of Social Media In SEO

The Key Roles Of Social Media In SEO | Référencement Internet | Scoop.it
Business Record The Key Roles Of Social Media In SEO Social Barrel SMBs may find it hard to realize and measure the effectiveness or success of a social media marketing strategy at first, but they will soon discover that even veteran users of old...

Via Naomi Assaraf, Neil Ferree
more...
Marilyn Moran's curator insight, January 30, 1:59 PM

@Neil Ferree is the expert on all things social & SEO. You should follow him if you don't.

Nine0Media's curator insight, February 4, 12:34 AM

I like this chart and we at #Nine0Media agree, Social Media is a huge influencse if not anther effective form of #SEO #DIYSEO #SocialMediaTools

Neil Ferree's comment, February 13, 4:38 PM
Curious how you came across my MindMap and decided to use it in this Scooped story? Its kinda dated but still relative to social content marketing → right?
Scooped by Jimmy Lecours
Scoop.it!

Google's Matt Cutts On When Old Sites No Longer Rank Well

Google's Matt Cutts On When Old Sites No Longer Rank Well | Référencement Internet | Scoop.it
Yesterday, Matt Cutts of Google released another video, this one answering why an old site that always ranked well, no longer ranks as well these days.The question posed was,
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

25-point Website Usability Checklist

Use this simple, 25-point checklist to assess critical website usability issues. Includes free download (1-page PDF).
more...
No comment yet.
Scooped by Jimmy Lecours
Scoop.it!

Go Big or Go Home - #brightonseo - State of Digital

Go Big or Go Home - #brightonseo - State of Digital | Référencement Internet | Scoop.it
At BrightonSEO 2013 Distilled's Hannah Smith talked about 'big' content marketing, decrying mediocre content as unlikely to cut it.
more...
No comment yet.
Rescooped by Jimmy Lecours from Google Plus and Social SEO
Scoop.it!

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Référencement Internet | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.

Via Neil Ferree
Jimmy Lecours's insight:

Excellent article pour commencer à faire du référencement

more...
Neil Ferree's curator insight, January 29, 2:45 PM

Read this article if you want to Generate SEO Traffic to your website even if (especially if) you're not an SEO Pro.

Bill Gassett's curator insight, January 29, 6:08 PM

A fantastic guide by Traffic generation Cafe on how to get your content to ranks online!

Scooped by Jimmy Lecours
Scoop.it!

2014 Industry Survey

2014 Industry Survey | Référencement Internet | Scoop.it
The 2014 Industry Survey by Moz interviewed over 3000 marketers to uncover the top tactics, tools and trends in our changing online world.
Jimmy Lecours's insight:

Sondage sur l'industrie du Référencement en 2014 réalisé par MOZ

more...
No comment yet.