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Rescooped by Sybille Pierru from Better know and better use Social Media today (facebook, twitter...)
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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Référencement | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
Sybille Pierru's insight:

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

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massimo scalzo's curator insight, June 26, 2014 3:16 AM

To understand where is YOUR ROI !!! Interesting infographic !!!

Ken Dickens's curator insight, June 30, 2014 4:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 2014 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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17 Reasons You Need to Rethink Your Facebook Strategy

17 Reasons You Need to Rethink Your Facebook Strategy | Référencement | Scoop.it
Is your Facebook strategy up to date with all the changes introduced to Facebook lately? In case you missed something, these facts will help you out.
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Comment réaliser un audit référencement ?

Comment réaliser un audit référencement ? | Référencement | Scoop.it
Comment réaliser un audit référencement ? Quels outils pour auditer votre site et optimiser votre référencement ? Les outils pour un audit gratuit.
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Infographie : la pyramide du SEO on-site - Actualité Abondance

Infographie : la pyramide du SEO on-site - Actualité Abondance | Référencement | Scoop.it
13 juin 2014 - Une infographie - en français, une fois de plus (et enfin !) - sur les différentes composantes de l'optimisation SEO on-site d'une site web. Un bon récapit par Actualité Abondance
Sybille Pierru's insight:

Une infographie bien faite pour comprendre les différentes strates de votre stratégie SEO de la conception à la gestion du site.

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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Référencement | Scoop.it
Responsive design for a website is often used in the context of mobile users. Given the fact that more and more users are using mobile devices. Check infographic here.
Sybille Pierru's insight:

Les websites doivent être "responsive design" : ce qui signifie que le design de votre site web est conçu pour s'adapter aux différentes tailles d'écran. Cette infographie reprend les principales étapes de la conception et les avantages de la pratique "responsive".

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Comment mesurer les performances de votre page Facebook

Comment mesurer les performances de votre page Facebook | Référencement | Scoop.it
Comment mesurer les performances de votre page Facebook ? Quelles sont les statistiques moyennes d'une page Facebook ?
Sybille Pierru's insight:

Des outils et fonctionnalités intéressantes pour qui souhaite mieux évaluer les performances de sa page Facebook vs la concurrence.

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Infographic: A Guide to Social Media Sizing

Infographic: A Guide to Social Media Sizing | Référencement | Scoop.it

From Ads to Post Images, sizing on Facebook is varied and important. Learn the right sizes to upload for every image available on the platform.

Use this infographic to remember what the optimum size is for each different type of image.


Via Lauren Moss
Sybille Pierru's insight:

Une infographie pour maîtriser tous les formats sur Facebook : tailles des images, les posts, les événements, les vidéos... et mettre en valeur vos communications et visuels !

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andy's curator insight, March 23, 2014 4:10 PM

another test post from scoop.it

BlairEvanBall's curator insight, March 26, 2014 2:51 PM

Great visual with all the dimensions. Great resource.

Carlos Polaino Jiménez's curator insight, April 7, 2014 4:47 AM

La imagen es lo más importante, así que aprovecharla al completo es básico. y es el reflejo de un trabajo realmente profesional.

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Faut-il continuer à être présent sur Facebook via une page ? - MediasSociaux.fr

Faut-il continuer à être présent sur Facebook via une page ? - MediasSociaux.fr | Référencement | Scoop.it
Il n’a jamais coûté aussi cher pour aussi peu de visibilité de se lancer aujourd’hui sur Facebook. Avec une portée naturelle des messages postés par les pages qui est désormais à 7% en moyenne (alors qu’elle était encore à 15% il y a 18 mois), avec ce chiffre qui va continuer à baisser ces prochains …
Sybille Pierru's insight:

Avec la baisse de visibilité des publications, l'investissement conséquent pour animer une page Facebook est-il nécessaire pour atteindre vos objectifs ?

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Plus d’Outils pour Créer des Visuels sur les Médias Sociaux | Valérie Thuillier, Community Manager

Plus d’Outils pour Créer des Visuels sur les Médias Sociaux | Valérie Thuillier, Community Manager | Référencement | Scoop.it
  Comment faire pour créer du contenu visuel sur les médias sociaux   Utilisez-vous des photos et images pour stimuler l’engagement? Vous cherchez des outils pour créer un meilleur contenu visuel? La création de visuels attrayants pour votre marketing sur les médias sociaux peut être difficile. Dans cet article vous trouverez à peu près toutes […]
Sybille Pierru's insight:

Article très complet pour la création de contenu visuel impactant : vous y trouverez des outils et conseils adaptés et des exemples pour vous inspirer. 

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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | Référencement | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

Via Lauren Moss
Sybille Pierru's insight:

Adeptes des réseaux sociaux ? Cette infographie vous rappelle les infos plus ou moins personnelles que vous partagez et les risques encourus. Une bonne raison pour revoir vos paramètres de confidentialité.

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Kaitlyn Kaminski's curator insight, March 13, 2014 5:13 PM

Something that students should know.

Dawn Matheson's curator insight, April 30, 2014 10:16 AM

Fascinating and frightening all at the same time ... especially when you think about it in the context of kids, who are less likely to be descreet about their real name, location, and plans.

Investors Europe Stock Brokers's curator insight, September 3, 2014 2:56 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director 
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

WebTrader DEMO : http://webtrader.investors-europe.com/iedemo/desktop.html

Mobile Trader DEMO : http://webtrader.investors-europe.com/iedemo/mobile.html

Tablet Trader DEMO : http://webtrader.investors-europe.com/iedemo/tablet.html

Desktop DEMO : http://www.investors-europe.com/wp-content/uploads/2014/05/iemt4setup.exe

https://www.facebook.com/globalstockbrokers

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Brand Comparison Study: What's Really Happening on Facebook?

Brand Comparison Study: What's Really Happening on Facebook? | Référencement | Scoop.it
Not a day goes by without hearing yet another story about Facebook's demise. These stories can generally be divided up into three categories. First we have the stories about how younger people are leaving Facebook and how their overall engagement is trending down. Secondly we have the more speculative posts that look at different trends and try to predict how that will affect Facebook's future. And finally, we have the increasing discontent from brands and content creators, who are annoyed by the lack of real effect they get from Facebook.
Sybille Pierru's insight:

Changement d'algorithme, nouveau design du newsfeed : Facebook a changé et les stratégies de communication doivent s'adapter, rechercher la recommandation plus que l'engagement.

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Rescooped by Sybille Pierru from La Curation, avenir du web ?
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Petit déjeuner La Curation en Entreprise - Thibauld Favre - Allmyapps

Témoignage de Thibault Favre, CEO de Allmyapps lors du Petit-déjeuner sur la Curation en Entreprise chez Publicis Consultants - 25 Novembre 2013.

Via Hélène Brevet
Sybille Pierru's insight:

Illustration d'usage de Scoop it, outil de curation, dans une PME. Utilisation de la veille, création d'une newsletter, création d'une communauté avec un investissement minimum en temps et en argent.

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Hélène Brevet's curator insight, February 4, 2014 4:34 AM

Un super témoignage de Thibauld Favre sur la façon dont ils utilisent la curation au sein de @Allmyapps

Plein de choses à apprendre ou à réapprendre !

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Surprising Social Media Statistics from 2013 (Infographic)

Surprising Social Media Statistics from 2013 (Infographic) | Référencement | Scoop.it

Over the last several years, the popularity of social media has reached incredible heights—and 2013 was the best year thus far., and many of the mind boggling social media statistics from the past year prove this.

In 2013, 95 percent of Facebook users logged into their accounts daily. One of Facebook’s main competitors, Twitter, reached 231.7 million active users. Google+ wants to get on their levels, and it does add 25,000 new users every day.

More at the link...

 
Via Lauren Moss
Sybille Pierru's insight:

Des indices pour déterminer le type de contenu, le type de support... pour animer vos réseaux sociaux !

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Joseph Coudray's curator insight, February 1, 2014 1:15 PM

Another intesresting inforgraphic 'cause that's what we like. Vine is really getting popular.

 

Ewa Sulima's curator insight, February 5, 2014 6:12 AM

Interesting facts!

Niall Hardie's curator insight, February 17, 2014 5:10 AM

16% of all daily internet time is spent on Facebook - that's a lot of inane chat...

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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Référencement | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
Sybille Pierru's insight:

Pour un bon référencement naturel, voici les 5 points d'optimisation en 2014

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Aziz Louksah's curator insight, January 28, 2014 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 2014 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 2014 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
Rescooped by Sybille Pierru from MarketingHits
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7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) [Infographic]

7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) [Infographic] | Référencement | Scoop.it
At the beginning of July, we wrote a blog post about three creative ways to use ShortStack for your business.

Via Brian Yanish - MarketingHits.com
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Rescooped by Sybille Pierru from Better know and better use Social Media today (facebook, twitter...)
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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Référencement | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
Sybille Pierru's insight:

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

more...
massimo scalzo's curator insight, June 26, 2014 3:16 AM

To understand where is YOUR ROI !!! Interesting infographic !!!

Ken Dickens's curator insight, June 30, 2014 4:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 2014 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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Facebook Page vs Facebook Profile: Do You Know The Difference?

Facebook Page vs Facebook Profile: Do You Know The Difference? | Référencement | Scoop.it
Not sure how to use Facebook for business? The first thing you need to know is the difference between a Facebook Page and Facebook Profile.
Sybille Pierru's insight:

Connaissez vous la différence entre un profil Facebook et une page Facebook ? Un petit article pour clarifier le tout.

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Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules

Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules | Référencement | Scoop.it

Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.


Via Lauren Moss
Sybille Pierru's insight:

Pour les campagnes d'emailing : prévoir un design qui s'adapte à à la lecture de mails sur mobile, sans oublier une landing page à la hauteur !

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Maryse Rebillot's curator insight, April 15, 2014 6:06 AM

Are you mobile? See how desktop-centric evolve vs. mobile aware design. Very relevant for B2C marketing decision-makers.

aanve's curator insight, April 21, 2014 11:00 PM

www.aanve.com

 

Susan Kay Daniels's curator insight, July 18, 2014 7:10 PM

Mobile friendly email design - what a great topic. This takes "responsiveness" a step further.

Warmly,

Susan

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Post Smarter: The Best Times to Use Social Platforms (Infographic)

Post Smarter: The Best Times to Use Social Platforms (Infographic) | Référencement | Scoop.it
Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.

Via Brian Yanish - MarketingHits.com
Sybille Pierru's insight:

Infographie : en coup d'oeil, repérez le meilleur moment pour publier votre contenu en fonction du réseau social pour maximiser leur visibilité.

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LECHAPPE's curator insight, April 3, 2014 3:26 PM

right contents + the good time of day = secret of success

Lee Werrell's curator insight, April 4, 2014 4:48 AM

Timing is everything in Social Media. If you want to get better results build your strategy around this. If you are in a financial services business, and need assistance in a social media strategy, contact lee@letstalksocialmedia.co

Investors Europe Stock Brokers's curator insight, September 1, 2014 1:41 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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The Approaching Demise Of Organic Reach In Facebook

The Approaching Demise Of Organic Reach In Facebook | Référencement | Scoop.it
Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for an average page, and just 2% for large pages with more than 500,000 likes. And the unofficial advice from Facebook sources to community managers noted in the report? "Expect it to approach zero in the foreseeable future."
Sybille Pierru's insight:

La baisse du reach Facebook en chiffres par Social@Ogilvy

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Infographic: How to Use Google+ for Business

Infographic: How to Use Google+ for Business | Référencement | Scoop.it

If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started. 


Via Lauren Moss
Sybille Pierru's insight:

Comment tirer le meilleur parti de Google + ? L'infographie qui résume les différentes étapes / outils et bénéfices pour votre entreprise.

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pascal leclerc's curator insight, March 14, 2014 1:53 PM

infographie intéressante

Sabra Kay's curator insight, April 4, 2014 10:18 AM

Have you been putting off joining Google + or have you not been active? There are so many reasons to use it!

Alison D. Gilbert's curator insight, April 10, 2014 7:28 PM

For many business people, Google+ has overtaken Facebook in usage. It is viewed as more professional and to be taken seriously. Facebook has a less than professional aura.

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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | Référencement | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
Sybille Pierru's insight:

Communiquer sur les réseaux sociaux est important mais mesurer leur efficacité vous permet d'affiner votre stratégie éditoriale. Cette infographie vous livre 14 outils statistiques spécialisés dans l'analyse d'audience des réseaux sociaux.

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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Référencement | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
Sybille Pierru's insight:

Votre site est-il assez rapide ? Dans le cas contraire, cela peut affecter votre référencement.

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Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by Sybille Pierru from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Référencement | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
Sybille Pierru's insight:

Besoin de revoir le design de votre site web pour le rendre plus efficace ? Cette infographie vous livre les points clés pour le design et l'organisation de votre site en partant des études "eye tracking" des internautes.

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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

Rescooped by Sybille Pierru from Content Creation, Curation, Management
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How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | Référencement | Scoop.it
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.

Via massimo facchinetti
Sybille Pierru's insight:

Les infographies sont très appréciées sur les réseaux sociaux. Voici quelques conseils pour optimiser leur diffusion en fonction des formats de partage proposés : Facebook, Twitter, Pinterest, Linkedin.

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Richard Baxter's curator insight, February 5, 2014 4:46 AM

Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!

Martin (Marty) Smith's curator insight, February 5, 2014 1:56 PM

Cool tips infographic about how to share infographics with attribution and on different social nets. 

Amy Williamson's curator insight, February 6, 2014 4:16 AM

Using infographics in social media, and how to do it right!

Rescooped by Sybille Pierru from visualizing social media
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Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Référencement | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


Via Lauren Moss
Sybille Pierru's insight:

L'infographie qui vous guide pour la création de votre blog

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Patrick Killian's curator insight, February 4, 2014 5:21 AM

So you want to start blogging? This infographic is your guide.

BlairEvanBall's curator insight, February 21, 2014 4:16 PM

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

Anthony M Turner's curator insight, May 1, 2014 6:15 PM

good infographic for those considering or currently blogging