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Customer Service Will Impact Your Bottom Line
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Rescooped by Lisbeth Calandrino from Customer Referral Marketing
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Why Customer Retention? Do I really need it?

...because your best customer is your competition's Number One prospect!


Via Daniel G. Alcorn
Lisbeth Calandrino's insight:

Customer retention is powerful and profitable but when stressed, companies go out and seek new customers. This is a great article and gives valuable insight into customer retention. 

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Customer Loyalty is not Customer Retention - Brand Loyalty - New North - Customer Retention Strategy

Customer Loyalty is not Customer Retention - Brand Loyalty - New North - Customer Retention Strategy | Customer Service | Scoop.it
So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to check the box for customer retention you are missing the mark.
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Defining the CEO Customer Commitment: Is Your CEO Serious About Driving the Customer Agenda? « Experience Delivers

Defining the CEO Customer Commitment: Is Your CEO Serious About Driving the Customer Agenda? « Experience Delivers | Customer Service | Scoop.it

Transforming customer experiences by designing processes from the customer-in, enabling rich, meaningful interactions...

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Customer Relationships - Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It : MarketingProfs Article

Customer Relationships - Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It : MarketingProfs Article | Customer Service | Scoop.it

Customer Relationships - Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a ...

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Poor Customer Service Is a Costly Business Mistake

Poor Customer Service Is a Costly Business Mistake | Customer Service | Scoop.it
Most everyone who owns a business knows how important referrals or word of mouth marketing is for the success of their business. Equally important is the absence of any negative word of mouth marketing from your customers about your business.
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5 Ways to Make Video a Social Experience | Social Media Examiner

5 Ways to Make Video a Social Experience | Social Media Examiner | Customer Service | Scoop.it
Video, video blogging and video live streaming presentations are growing rapidly. Here are 5 ways you can tap into the video frontier.
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Sales Intelligence–It’s About Connecting The Dots | The Customer Collective

Sales Intelligence–It’s About Connecting The Dots | The Customer Collective | Customer Service | Scoop.it
OK, before I start, let’s get all the comments about Sales Intelligence being an oxymoron out of the way.
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10 More Social Marketing Experts Offer Key Advice | Social Media ...

10 More Social Marketing Experts Offer Key Advice | Social Media ... | Customer Service | Scoop.it
Social media marketing is a new and growing field of study. Facing the prospect of teaching social marketing basics in a rapidly changing business environment to college students I have turned to experts to ask them three ...
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Even kids know… « Daniel G. Alcorn – Customer Loyalty, Retention and Referrals

Even kids know… « Daniel G. Alcorn – Customer Loyalty, Retention and Referrals | Customer Service | Scoop.it
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Why brands like Facebook | Marketing Magazine

Why brands like Facebook | Marketing Magazine | Customer Service | Scoop.it
Marketing news, blogs, case studies, podcasts, forums and marketing careers and jobs, with our dedicated team of marketing experts and the resources of Marketing magazine, the leading Australian marketing publication.
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Churches use websites, social media to spread messages of faith - Journal and Courier

Churches use websites, social media to spread messages of faith - Journal and Courier | Customer Service | Scoop.it
Churches use websites, social media to spread messages of faithJournal and CourierThe Lafayette minister reflected the attitude of many local and area churches about the role of the Internet and social media in spreading the word of God.
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Building Loyalty with Strong Customer Service|

Building Loyalty with Strong Customer Service| | Customer Service | Scoop.it
Companies that don't put customer service first may promise that a job will be done sooner than is feasible in order to land the job or they may estimate the cost of a project as higher than necessary.
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Backed By Bayer

Backed By Bayer | Customer Service | Scoop.it
Business support for Bayer Environmental Science products...
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lorymar's comment, June 9, 2011 12:03 PM
great article,thanks
I like the suggestion to pick the right customer