So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to check the box for customer retention you are missing the mark.
Customer Relationships - Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a ...
Most everyone who owns a business knows how important referrals or word of mouth marketing is for the success of their business. Equally important is the absence of any negative word of mouth marketing from your customers about your business.
Social media marketing is a new and growing field of study. Facing the prospect of teaching social marketing basics in a rapidly changing business environment to college students I have turned to experts to ask them three ...
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Churches use websites, social media to spread messages of faithJournal and CourierThe Lafayette minister reflected the attitude of many local and area churches about the role of the Internet and social media in spreading the word of God.
Companies that don't put customer service first may promise that a job will be done sooner than is feasible in order to land the job or they may estimate the cost of a project as higher than necessary.