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CBBC Executive Producer, Japhet Asher, explains the development of an interactive online experience Try Being Me, aimed at helping youngsters understand living with dyslexia.
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"It’s not a large investment of license fee payers’ money, nor is it a particularly significant or complex technological leap. Instead, Try Being Me uses video, quirky animations, and thoughtfully produced game mechanics to give the CBBC audience a deeper understanding of the frustrations and difficulties that dyslexia can sometimes bring, in an engaging, visceral and simple way. It’s an interactive approach to factual content we’ve never tried before. Our aim is to add a physical understanding of the subject to the mental and emotional impact of traditional Newsround journalism. It’s the kind of experimental content that only Newsround and CBBC would make for British children."
Most people know that CBBC is the number one online destination for 6 to 12 year olds in the UK. Every week, a million children come to CBBC for our mix of games, clips, music and other online activities. In particular, they come for games around hugely popular brands like Tracy Beaker, Wizards vs Aliens and Wolfblood. Again, it’s no surprise that these programme brands drive the majority of our traffic. But the single brand that can compete, week in and week out with our strongest games, for a position on the top of the CBBC popularity charts is a surprise: It’s Newsround.