Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word.
Usually.But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation.
Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...
Excerpt from article on Copyblogger: "Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.
You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.
In the past, building landing pages meant you had to hire a designer and coder. Not anymore. Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.
1. Make the promise: When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.
2. Take your promise to the next level: As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade. At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.
3. Lead with mechanism, promise second: In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.
4. Take the mechanism to another level: It’s time to elaborate and enlarge on the mechanism. Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.
5. Identify with the consumer: At this stage the market is glutted. The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.
You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."
We'd all love spending time lovingly crafting the perfect design. But sometimes you just need a quick fix. Templates save you time and make designing and displaying print artwork significantly less of a hassle. Here we've assembled 21 of the best folder templates available for download today.
'ingrédient numéro 1 du copywriter, ce sont les mots. C'est avec eux qu'on construit une bonne (ou une mauvaise) lettre de vente à l'aide du copywriting. Et une lettre de vente, c'est une sorte d'assemblages de mots qui ne ...
Bonjour à tous !Ces derniers temps, j'étais surtout sur le développement de mes nouveaux outils (identification d'auteurs, et autres outils de traitement automatique des langues, de données), mais j'ai bien évidemment ...
You never know who’s reading your content. Take tech writing for instance. Your reader might be a fellow geek or tech expert. But it might be the CFO who doesn’t understand any of the terminology or concepts.
So you need to write your content with both ends of the spectrum in mind.
Technical terminology and jargon are two of the most detrimental things you can include in your content marketing article. Sometimes they can’t be avoided. If that’s the case, at least explain them in layman’s terms so that everyone understands. But if they can be banished altogether, do so.
I’ve coined a word – jargonaut – to explain this problem to my clients. Merriam-Webster’s online dictionary defines juggernaut as:
“A massive inexorable force or object that advances irresistibly and crushes whatever is in its path.”
Ouch, that’s got to hurt! And that’s exactly what your jargonaut and technical terminology will do to all but your techiest readers.
Jargon really does nothing to promote your expertise on the subject. Nor does writing in complex sentences and elongated paragraphs make your writing more credible.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.