I was talking to an executive at a mid-sized e-commerce business the other day, as he described his plan for looking at the industry leader to get “inspired” on how to redesign his checkout. He, like so many others, had Amazon in mind.
laurent chastrusse's insight:
Faites comme Apple, je veux voir la même chose qu'amazon...
Pourquoi copier les leaders du marché n'est pas une bonne solution ? *
Une belle liste d'arguments à utiliser avec les clients.
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