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Redaccion de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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9 Ways to Improve Your Blog Titles | Spectate

9 Ways to Improve Your Blog Titles | Spectate | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's in a name? That which we call a blog, by any other name would read as well. Your blog’s title is its first impression. A reader will decide not to
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Everything You Need to Know About the Psychology of the Call to Action

Everything You Need to Know About the Psychology of the Call to Action | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and art of conversion optimization.
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15 Editorial Tools to Help You Outline, Write and Edit (Better and Faster)

15 Editorial Tools to Help You Outline, Write and Edit (Better and Faster) | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Whether writing is part of your everyday routine or you're facing a major, one-time project, it's easy to feel overwhelmed. But remember: even the likes of Twain and Tolstoy had editors. Also, technology is your friend.
There's a mountain of apps and online tools that can make ...
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How to Set Goals for Your Content and Weave Them into What You Create - Copyblogger

How to Set Goals for Your Content and Weave Them into What You Create - Copyblogger | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How does the current piece of content you're creating fit into your content strategy? Learn the creative way to set productive goals for your content.
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8 tips para sacar músculo a tu imaginación bloguera - M&C 3cero

8 tips para sacar músculo a tu imaginación bloguera - M&C 3cero | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Te quedas atascado al redactar un post? Aquí van 8 tips de técnicas de redacción que te ayudarán a darle un empujón a tu imaginación bloguera
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Get More Conversions Using These 12 Twitter Stats | SEJ

Get More Conversions Using These 12 Twitter Stats | SEJ | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Twitter is an excellent social media platform to use for growing your brand, both personal and company. It is great for introducing new prospects to what
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A Beautiful Classroom Poster On Steps for Good Writing ~ Educational Technology and Mobile Learning

A Beautiful Classroom Poster On Steps for Good Writing ~ Educational Technology and Mobile Learning | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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The 3 Modes of Persuasion That Make You Unforgettable

The 3 Modes of Persuasion That Make You Unforgettable | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Master these classic persuasion principles from Aristotle and craft powerful marketing messages.
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The Ultimate Subject Line Tip Sheet - Pardot

The Ultimate Subject Line Tip Sheet - Pardot | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A few months ago, we wrote an article that came to the following conclusion: there’s no silver bullet for subject lines.
Fortunately, there are general rules and guidelines that email marketing companies like Mailchimp and Litmus have identified that can help you increase your open rates. Phrasing subject lines as questions, including a call to action, referencing location — all of these have been shown to positively impact open rates.
We know it can be hard to keep track of all of the dos and d
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8 Blog Topic Generators for Blog Post Idea Inspiration

8 Blog Topic Generators for Blog Post Idea Inspiration | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Is blogger’s block getting you down? Have no fear, blog topic generators are here! Blog topic generators will help kick start your inspiration, ensuring that you continue to generate fresh, enticin…
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How to Write an Irresistible Headline | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Write an Irresistible Headline | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When it comes to getting your content shared, your headline is key. These stats on successful headlines can help you get your content seen.
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Cómo citar fuentes procedentes de la web social en tus trabajos│@JulianMarquina

Cómo citar fuentes procedentes de la web social en tus trabajos│@JulianMarquina | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Métodos de citación en la web podeis Que sociales View in El Magnifico cuadro Que elaboró ya HACE Un tiempo la Biblioteca de la Universidad de La Laguna http://www.bbtk.ull.es/view/institucional/bbtk/Citar_informacion_de_la_web_social/es/ verdadero


Via Silvina Carraud , Silvan Pan Morel, En el núvol
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JUAN NUÑEZ MESINA's curator insight, January 29, 6:16 PM

Cómo citar fuentes procedentes de la web social en tus trabajos│@JulianMarquina | @scoopit via @spoblano 

SandraDella Giustina's curator insight, January 30, 6:52 AM

Si cada vez que citás fuentes online te olvidas de que forma hacerlo...imprime este cuadro.

Manuel Vial's curator insight, February 3, 8:15 AM

Muy  buen cuadro resumen para aprender a citar correctamente fuentes de información obtenidas en nuestras navegaciones por la web.

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6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.
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The Big List of 189 Words That Convert

The Big List of 189 Words That Convert | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology
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¿Cómo hacer mejores contenidos? ¡Enamora a tus usuarios!

¿Cómo hacer mejores contenidos? ¡Enamora a tus usuarios! | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Cómo hacer mejores contenidos? Si solo tienes 8 segundos para captar la atención, aprovecha las pocas oportunidades para enamorar a tus usuarios.
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5 Key Elements For Creating a Compelling Call To Action

5 Key Elements For Creating a Compelling Call To Action | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Call-to-action banners and buttons on websites capture subscribers and prospects. Here are 5 key tips to create compelling call to action designs that work
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Here's How to Use Hashtags on Twitter, Facebook, Instagram AND Google+

Here's How to Use Hashtags on Twitter, Facebook, Instagram AND Google+ | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Wondering how to use hashtags on the major social networks? No problem. Here's an ultimate guide to hashtags on Twitter, Facebook, Instagram & Google+.
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How Do You Google? New Eye Tracking Study Reveals Huge Changes

How Do You Google? New Eye Tracking Study Reveals Huge Changes | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How Do You Google? New Eye Tracking Study Reveals Huge Changes
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How to Write a Corporate Brochure They Won’t Forget

How to Write a Corporate Brochure They Won’t Forget | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A few years back, a client of mine went through a rebranding exercise. It was not meant to be that; their business came mostly through their website and through trade shows, and they simply felt that…
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How to Get Your Blog Posts Read

How to Get Your Blog Posts Read | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Have you ever wondered whether people are actually reading your blog posts? You know, going through the whole post? And not just skimming through parts of it?
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Six Tips for Creating Eye-Catching Article Headlines

Six Tips for Creating Eye-Catching Article Headlines | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
An eye-catching article headline can do wonders in attracting readers. Learn how to create superb headlines with these six tips.
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4 Expert Tips for Writing Landing Page Copy That Doesn't Suck

4 Expert Tips for Writing Landing Page Copy That Doesn't Suck | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Landing page design isn't just about good looks. You need a lil’ brains behind all that brawn – in the form of super persuasive and smart landing page copy.
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The Five Most Effective (and Ineffective) Words in Email Subject Lines

The Five Most Effective (and Ineffective) Words in Email Subject Lines | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Email Marketing - Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?
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Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
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