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Content is not enough! The packaging is crucial too. Take a look at the key elements that makes up a perfect blog post that gets hits.
Tips from writers and experts on how to write a professional bio for Twitter, LinkedIn, Facebook or Google+.
Download this content brainstorming key and you'll be generating long lists of content you can produce in practically no time.
How can we write openings that pull readers into our blog posts so they keep reading? Well, it might be easier than you think.
5 Not-So-Secrets to Writing Great Headlines
Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind i...
This article examines several aspects of content editing.
Five tips for making category names discoverable. People avoid clicking on unknown items or, even worse, ignore them all together.
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.
Your headlines suck. Here are a few ways to keep your headlines fresh and compelling, and to catch your readers' attention. And none of them involve SEO and Google bots.
Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm ...
Writing is hard work. The myth of the words flowing from the fingers of the anointed creative is just that, a myth. I don't personal
Con tiempo, paciencia y ganas, no es tan difícil convertirse en un experto bloguero o en un redactor de primera
Buen artículo y recomendable
Just got a week's worth of custom blog ideas from @HubSpot’s free Blog Topic Generator!
Copywriters, when writing for the web…Do you work alongside an Information Architect or User Experience Architect to u…
Ever wonder why your writing lacks the impact of your writing heroes? Find out the simple secret they don't want you to know.
Your reputation as well as your client’s depends on your work being perfect so you need to go the extra mile to make it so.
In this series of blog posts about writing an expert ebook, we explore these questions about digital content writing, or content marketing: How is writing an ebook different from writing a blog post, a special report, a web page, or for a printed...