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Redaccion de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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Maldita competencia - Mangas Verdes

Maldita competencia - Mangas Verdes | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Maldita competencia: cita de Matt Haig en un artículo de humor en el que repasa los 10 peores inconvenientes de dedicarse profesionalmente a la literatura
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Why is Your Content Boring? by Vertical Measures

Why is Your Content Boring? by Vertical Measures | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Barry Feldman writes on ways to make your content marketing pieces UNboring with creative tactics.
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Six things to consider when writing product descriptions

Six things to consider when writing product descriptions | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A great product description is one of the most important features needed for an effective product page alongside user reviews, images, bold calls-to-action and delivery information.
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Stop. Don’t post that post! 7 questions to ask before you hit publish : @ProBlogger

This is a guest contribution by Kate Toon, an award-winning SEO and advertising copywriter. You have a blog post. Who cares whether ...
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3 ways subheads help online content

3 ways subheads help online content | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Open this story and scan the subheads. When they compel you to read further, you'll prove the author's assertion—and learn how they can work for you and your readers.
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20 Killer Web Copywriting Tips | Business 2 Community

20 Killer Web Copywriting Tips | Business 2 Community | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should
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Creative Thinking Skills - 7 Ideas to Get the Most from Your Creativity Daily

Creative Thinking Skills - 7 Ideas to Get the Most from Your Creativity Daily | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
World Creativity and Innovation Week starts today (as it does every April 15th) in honor of Leonardo da Vinci's birthday.  We’ll join in with the World Creativity and Innovation Week theme this wee...

Via Dick Cheuk, Alexandra Lizana
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Business 2 Community

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Business 2 Community | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of
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Periodismo y SEO: caso práctico 'Muere Margaret Thatcher'

Periodismo y SEO: caso práctico 'Muere Margaret Thatcher' | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La muerte de Margaret Thatcher permite hacer un análisis de cómo se posicionan los medios online en Google utilizando distintas técnicas SEO.
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Content Marketing 101: Blogging For SEO | Business 2 Community

Content Marketing 101: Blogging For SEO | Business 2 Community | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Your blog can be an important lead generation tool if you know how to use it. Producing compelling content can drive relevant traffic to your website and
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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare] | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Stolen content giving you grief? Here's what to do about that pesky internet thief.
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6 'About Us' Pages That Are Probably Better Than Yours

6 'About Us' Pages That Are Probably Better Than Yours | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy.
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Ortografía y gramática para el community manager

Ortografía y gramática para el community manager | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

" ¿Qué debes evitar y qué no debes omitir? Te damos las claves en esta mini guía..."


Via Eduardo Pucho
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Escribir entradas épicas 5 factores esenciales para triunfar en 1 blog

Escribir entradas épicas 5 factores esenciales para triunfar en 1 blog | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
El arte de escribir entradas épicas es de lo más complicado. Descubre los 5 rasgos esenciales que forman parte del patrón de la entrada perfecta.
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How to Use the Persuasive Power of Metaphors

How to Use the Persuasive Power of Metaphors | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via José Carlos
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How to Keep Your Audience Reading

How to Keep Your Audience Reading | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Listen ... Just because you got people to read your headline doesn't mean your job is done. Nor is your job done if they read the first sentence. Or
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Finding a Good Title

Finding a Good Title | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
I should subtitle that at once: when good titles don't find you! Because that's the heart of the matter. There are two main ways good book titles come about: 1. We have a plodding workaday title at...
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How to Write Cool Copy for Unsexy Stuff

How to Write Cool Copy for Unsexy Stuff | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here are some ways to kill it with cool copy, with lessons from some companies that are doing it right.
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Anna Vidal Oldham's curator insight, April 17, 2013 6:34 AM

Great article!!! :))

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The Psychology of Language: Why Are Some Words More Persuasive Than Others?

The Psychology of Language: Why Are Some Words More Persuasive Than Others? | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more.
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¿Qué necesitas para ser redactor freelance?

¿Qué necesitas para ser redactor freelance? | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
LanceTalent te da las claves para poder ser redactor freelance: habilidades de escritura, originalidad, utilidad, claridad, edición...
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How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]

How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare] | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to get past the most common sources of writer's block.
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A Short Guide to Writing Good Copy

A Short Guide to Writing Good Copy | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The term "style" is thrown around a lot by writers, but it's a misnomer for copywriters because "style" doesn't work in the extremely short attention econom
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