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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

Via janlgordon
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Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


Redaccion de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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[Contenidos] Fuentes visuales de inspiración | d+m, blog de Eva Sanagustín

Páginas web donde encontrar fotografías de stock para dar a tus contenidos más atractivo visual.

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Building an enterprise UX team - InVision Blog

Building an enterprise UX team - InVision Blog | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How do you go about establishing and growing a UX team, let alone a multidisciplinary enterprise UX team? UX Director Rachel Daniel shares how she did it at MaxPoint.
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[Contenidos] Datos sobre la relación entre la extensión de un post y su engagement – d+m, blog de Eva Sanagustín

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Las preguntas en copywriting: cuáles usar y cuáles evitar  | Maïder Tomasena

Las preguntas en copywriting: cuáles usar y cuáles evitar  | Maïder Tomasena | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Buscas ser más persuasivo con tus textos? Cuidado con las preguntas que haces. Descubre en este artículo de copywriting cuáles funcionan y cuáles no.
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What's the Difference Between Content Marketing and Copywriting? - Copyblogger

What's the Difference Between Content Marketing and Copywriting? - Copyblogger | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content without copywriting is a waste of good content
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Blog Post Ideas Guaranteed to Blast Off Your Blog

Blog Post Ideas Guaranteed to Blast Off Your Blog | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Struggling to come up with creative blog post ideas? Check out my list of 151 blog post ideas that are guaranteed to kick start your blog!
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10 Rapid-Fire Tips for Writing 2,500 Words per Hour

10 Rapid-Fire Tips for Writing 2,500 Words per Hour | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writing - Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
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Tellitweb's curator insight, January 13, 9:54 AM

Advice to new writers? If the money is more important than the message, you shouldn't be a writer.

 
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Top Content Marketers on How to Rock Your Long Form Content

Top Content Marketers on How to Rock Your Long Form Content | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
We take a look at whether creating long form content is worth a startup's time. Featuring tips from HelpScount, Gleam and Grasshopper.
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A Marketer’s Guide to the Perfect Headline

A Marketer’s Guide to the Perfect Headline | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
An irresistible headline can be the key to getting your content seen. These stats break down what makes the perfect headline.
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Copywriting: el arte de convertir un texto en tu mejor fuerza de ventas

Copywriting: el arte de convertir un texto en tu mejor fuerza de ventas | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Qué es el copywriting? ¿Por qué cada vez más empresas y freelances están contratando copywriters para mejorar sus negocios? Todas las respuestas están en este artículo.
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Factores de Google: La Mega Guía completa | ReAplicante

Factores de Google: La Mega Guía completa | ReAplicante | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Todos los factores de Google explicados uno a uno, la guía con los 211 factores explicados por bloques, para que no pierdas detalle.
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Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest

Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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What to Blog About: 13 Places to Find Fresh Blog Topics

What to Blog About: 13 Places to Find Fresh Blog Topics | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You’ve committed to blogging and the deadline is looming …but the screen in front of you is blank. So you ask yourself the biggest question in content marketing. What to blog about?
Good news: blog topics are everywhere.
We recently covered the types of content that support the lead generation funnel, but we didn’t ... Read More >
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What is Copywriting? - Freelancer FAQs

What is Copywriting? - Freelancer FAQs | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What is copywriting? What are the various types of copywriting paths to follow and how can freelance writers break into copywriting?
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125 Quick Tips to Sharpen Your Copywriting Skills

125 Quick Tips to Sharpen Your Copywriting Skills | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to sharpen your copywriting skills with the extensive list of writitng tips from many of the best copywriters in marketing.
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Do You Write The Way You Speak? Here's Why Most Good Writers Don't

Do You Write The Way You Speak? Here's Why Most Good Writers Don't | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You don't write the way you speak because you have more time to revise and clarify your communication.
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21-Step Blog Writing Checklist To Publish Posts Quickly

21-Step Blog Writing Checklist To Publish Posts Quickly | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A detailed checklist for content writers to follow before publishing content online and implementing their marketing strategy.
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Seo y marketing de contenidos | SEO y posicionamiento

Contenidos y SEO son "viejos" amigos. Por eso no deja de ser interesante que ahora, quizás a consecuencia del boom de los contenidos relacionado con el social
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Infographic: You Won't Believe the Power of Clickbait Headlines

Infographic: You Won't Believe the Power of Clickbait Headlines | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Use the power of clickbait to get readers interested. Here's our formula to create click-worthy headlines, and what the future holds for the method.
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How To Easily Find Content Marketing Ideas

How To Easily Find Content Marketing Ideas | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Easily find content marketing ideas that will make great blog posts, which will keep your readers coming back for more.
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105 Ideas to Add to Your Editorial Calendar

105 Ideas to Add to Your Editorial Calendar | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get editorial inspiration flowing with this master list of 105 types of content.
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How You Can Immediately Overcome Writer’s Block [37 Ways]

How You Can Immediately Overcome Writer’s Block [37 Ways] | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
37 questions you can ask yourself are offered for overcoming writer's block.
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15 tipos de posts para recuperar la inspiración y crear un blog híper-rico en contenido

15 tipos de posts para recuperar la inspiración y crear un blog híper-rico en contenido | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Descubre 15 tipos de posts que te ayudarán a dar variedad a la línea editorial de tu blog
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