Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Manual para crear contenidos desde cero

Manual para crear contenidos desde cero | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Descubre cómo puedes crear contenidos desde cero cuando no sabes que publicar en redes sociales y blogs.
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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[Contenidos] Casar palabras, ¡qué gran oficio! – d+m, blog de Eva Sanagustín

[Contenidos] Casar palabras, ¡qué gran oficio! – d+m, blog de Eva Sanagustín | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Me dedico a casar palabras aunque suele ser más fácil de entender decir 'juntar palabras'.

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What is a copywriter? (Hint: writing's only half the job)

What is a copywriter? (Hint: writing's only half the job) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What is a copywriter? Copywriting's more than having a way with words. It's about thinking, listening, empathising, persuading and making music. 
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5 Tips for Writing Better Sales Copy So You Can Make More Money - Better Than Success

5 Tips for Writing Better Sales Copy So You Can Make More Money - Better Than Success | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
One of the things that can have a huge impact on your sales conversion rates is your copy. By copy I mean the actual words that you use to share your message with your audience and compel them to buy. And you use copy on your website, in your emails, on your sales landing pages and so
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Writing a great blog post is only half the battle. -

Writing a great blog post is only half the battle. - | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Coming up with a catchy title that will entice people to click on it to read your work. If you are simply spamming people, they will consider your content to be “clickbait” and will be more wary in the future. According to CopyBlogger, eight out of ten people will read a title but two of those …
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Google: Short Articles Won't Penalize Your Site; Think About Users

Google: Short Articles Won't Penalize Your Site; Think About Users | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it


Google's John Mueller covered lots and lots of myths this past Friday in the Google Hangout on Google+. He said at the 34:37 minute mark that having short articles won't give you a Google penalty. He also said that even some long articles can be confusing fo

Via Cendrine Marrouat - cendrinemarrouat.com, massimo facchinetti
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 13, 5:58 PM

Proof, once again, that quality rules over quantity...

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A blog post checklist to publish great content every time

A blog post checklist to publish great content every time | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get our blog post checklist and learn about the process we use to publish great articles every time to help navigate the tricky waters of content marketing
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Writing Attention-Grabbing Headlines Does Not Require Selling Your Soul

Writing Attention-Grabbing Headlines Does Not Require Selling Your Soul | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writing attention grabbing headlines doesn't require selling your soul. Promise. Here's how to get a solid foundation + 7 tactics to more clickable headlines.
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How to Write 5 or More Articles a Week and Not Burn Out

How to Write 5 or More Articles a Week and Not Burn Out | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is har
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3 Steps To Waltz Your Way To Lead Generation Success

3 Steps To Waltz Your Way To Lead Generation Success | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don’t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances. To the neophyte dancer, the waltz, like many dances can seem complicated and difficult to perform. […]
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El método perfecto para escribir el título de un post

El método perfecto para escribir el título de un post | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿No sabes qué título ponerle a tu próximo artículo? Sigue este método y utiliza las 10 fórmulas para conseguir tu título en 5 minutos.
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Copywriting with Passion: 10 Proven Formulas

Copywriting with Passion: 10 Proven Formulas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Copywriting with passion -- creating an emotional experience of desire, delight, excitement, and awe -- is the primary challenge all copywriters face.
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Write well by opening with a punch and close with a kick

Write well by opening with a punch and close with a kick | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Write well by opening with a punch and close with a kick - top tips from the professional writers at Bad Language
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What is quality content?

What is quality content? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.
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SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
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La importancia de los anchor text a la hora de ganar visitas

La importancia de los anchor text a la hora de ganar visitas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Conoce todo sobre el anchor text, cómo te puede ayudar a conseguir más visitas y mejorar la autoridad de tu página.
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How Chunking Helps Content Processing

Break your text and multimedia content into smaller chunks to make it easier for users to understand and remember information.
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Why Are Some Words Better for Your Marketing? - Orbit Media Studios

Why Are Some Words Better for Your Marketing? - Orbit Media Studios | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Choose them carefully. The words we use matter. There are over 1,000,000 of them in the English language. Most of them are terrible for your marketing. Some work better. Much better.Some words are simple to understand.
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Writing an About Us page: how to talk about yourself online

Writing an About Us page: how to talk about yourself online | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A key rule of content marketing is don't talk about yourself, so how do you go about writing an About Us page? Find out in our article.
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B2B writing: It ain't just writing - Velocity Partners

B2B writing: It ain't just writing - Velocity Partners | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There's a hell of a lot more to B2B writing than meets the eye.
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How to Write Traffic-Boosting Cornerstone Content (It's Easier Than You Think!) - SuccessWorks

How to Write Traffic-Boosting Cornerstone Content (It's Easier Than You Think!) - SuccessWorks | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Are you looking for a new way to wow your readers — and Google, too?
Consider writing cornerstone content. It’s an in-depth, authoritative piece of content that answers an important question in your industry better than anyone else does.
The advantage, according to Mike Allton of The Social Media Hat?
“These kinds of extensive posts get exponentially more [...]
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How to Write a High-Converting 'Start Here' Page - Copyblogger

How to Write a High-Converting 'Start Here' Page - Copyblogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Beth Hayden shares why a "Start Here" section is important for your digital business and how to turn yours into a high-converting page.
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Here's How to Create a Product Page That Converts

Here's How to Create a Product Page That Converts | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
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Using The Crystal Effect To Unlock New Content Ideas | @contentmrktrapp

Using The Crystal Effect To Unlock New Content Ideas | @contentmrktrapp | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content is a critical piece of any solid digital marketing strategy. Whether it be content for links, traffic, conversions, education, search, or any number of things. Sometimes, it’s a little challenging to find new content ideas, especially when you first write articles on a new topic. How do savvy content marketers succeed at coming u
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Why Learning to Write Is the Toughest and Best Thing You'll Do - Copyblogger

Why Learning to Write Is the Toughest and Best Thing You'll Do - Copyblogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Pamela Wilson shows you what writing well really looks like and why it might be the hardest and best skill you'll ever master: read on to learn why.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.