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The types of copywriter and copywriting - ABC Copywriting

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Redaccion de contenidos web
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Redacción online en 10 pasos » downloading + media

Redacción online en 10 pasos  » downloading + media | Redaccion de contenidos web | Scoop.it
Eva Sanagustin's insight:

Guía en 10 pasos para redactar contenidos web, blogs, actualizaciones sociales... descarga en pdf vía compra social (también disponible en ebook).

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How to Start to Write an eBook and Actually Finish it in 30 Days

How to Start to Write an eBook and Actually Finish it in 30 Days | Redaccion de contenidos web | Scoop.it
Learn tips and tricks on how to write an eBook from scratch, write every day and actually finish it in 30 days.
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8 Great Writing Tools to Keep You Motivated to Write | Live Write Thrive

8 Great Writing Tools to Keep You Motivated to Write | Live Write Thrive | Redaccion de contenidos web | Scoop.it
8 Great Writing Tools to Keep You Motivated to Write gives writers some great resources online that will help them keep writing
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A 25-Question Twitter Quiz to Predict Retweets

A 25-Question Twitter Quiz to Predict Retweets | Redaccion de contenidos web | Scoop.it
Big data has incredible power. It also has limitations not everyone understands. (Try our Twitter quiz and see.)
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Verbos y adjetivos en una web, adivina quién te saca a bailar

Verbos y adjetivos en una web, adivina quién te saca a bailar | Redaccion de contenidos web | Scoop.it
Cómo guiar a la acción, conectar con tus clientes y vender más jugando con este consejo de copywriting sobre verbos y adjetivos en tu web.
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How I Write Fast (AKA: How I Wrote 70k in 20 days)

How I Write Fast (AKA: How I Wrote 70k in 20 days) | Redaccion de contenidos web | Scoop.it
“You’re a machine,” people have told me. “How do you write so fast?” I’ve been asked. Well, today I’m going to tell you how. Let me start by saying that what I do may not suit everyone, it is just ...
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Cómo clasifica Google una página sin enlaces

Esta es la pregunta del millón y una de las más antiguas en esto del SEO. Sabemos que de momento los enlaces son muy necesarios para rankear en búsquedas m
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Aprende a optimizar la estructura de una web

Aprende a optimizar la estructura de una web | Redaccion de contenidos web | Scoop.it
La estructura de tu website puede afectar sobre el posicionamiento en buscadores. ¡Mejora tu estrategia SEO! (Aprende a optimizar la estructura de una web: Además de optimizar los sitios web y las páginas de contenidos p...

Via Sandro Izaguirre
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Los beneficios venden, las características justifican una compra

Los beneficios venden, las características justifican una compra | Redaccion de contenidos web | Scoop.it
¿Cuál es la mejor forma de persuadir a un cliente a comprar? Hablarle de beneficios, más que de las características de tu producto o servicio. Entra y lee.
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Why some people make money writing and others never will | Men with Pens

Why some people make money writing and others never will | Men with Pens | Redaccion de contenidos web | Scoop.it
4 key ingredients separate pro writers from wannabe hobbyists. Learn about each one, and add them to your routine to achieve success and make money writing.
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Call to Action: técnicas que deberías conocer - Navigla

Call to Action: técnicas que deberías conocer - Navigla | Redaccion de contenidos web | Scoop.it
Conocer las técnicas Call to Action (CTA) o llamada a la acción, es una de las partes fundamentales en una campaña de email marketing, de un slider o banner publicitario o de una simple descarga, formulario o suscripción. Básicamente se pueden resumir en sugerencias o peticiones para realizar una acción …
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100+ Clever Blog Post Title Templates That Work

100+ Clever Blog Post Title Templates That Work | Redaccion de contenidos web | Scoop.it
Here is a post that enumerates over a hundred templates to write clever blog post title. Moreover, this post will discuss concepts about how to write catchy titles, different adjective and action verbs to include in your title, and related useful tool to use.
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17 Unique Places to Find Great Content to Share

17 Unique Places to Find Great Content to Share | Redaccion de contenidos web | Scoop.it
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Redaccion de contenidos web | Scoop.it
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
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The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger

The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger | Redaccion de contenidos web | Scoop.it
Do you want to create remarkable content every day? Even when you feel overwhelmed or out of ideas? The Wellness Mama shows you how.
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Social Media Lessons From History's Great Writers

Social Media Lessons From History's Great Writers | Redaccion de contenidos web | Scoop.it
Success on social media has a lot to do with how you write, but more importantly your strategy and process. We can learn a lot from history's great writers.
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Manual para la Redacción SEO Efectiva

Manual para la Redacción SEO Efectiva | Redaccion de contenidos web | Scoop.it
Quizá estás empezando a cansarte. Tras publicar otro poderoso artículo (de esos que harían levantarse de la silla al más indiferente) sigue sin ocurrir (Este Tomás cada día me gusta más.

Via Sandro Izaguirre
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How To Create Content Ideas For A New Client [Infographic]

How To Create Content Ideas For A New Client [Infographic] | Redaccion de contenidos web | Scoop.it
Content creators sometimes need to come up with content ideas for companies looking to hire their services. This guide will take you through the process.
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Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes | Redaccion de contenidos web | Scoop.it
A detailed guide to brainstorming enough content ideas to last for months.
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Cómo escribir una ficha de producto que estimule las ventas

Cómo escribir una ficha de producto que estimule las ventas | Redaccion de contenidos web | Scoop.it
¿Cómo es cada ficha de producto de tu e-commerce? Si quieres aumentar las ventas y mejorar el SEO de tu web, este post de copywriting es para ti.
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Redaccion de contenidos web | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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El árbol web: qué es y para qué sirve

El árbol web: qué es y para qué sirve | Redaccion de contenidos web | Scoop.it
Uno de los aspectos más importantes en las primeras frases de creación de un site tiene que ver con la arquitectura web , que es lo que determina
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5 Ways to Enhance Creativity with Structure

5 Ways to Enhance Creativity with Structure | Redaccion de contenidos web | Scoop.it
Structure, process, guidelines, and boundaries are killing your creativity. Well, at least according to conventional marketing wisdom. Managers want to make sure that work is done in a timely and cos…
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Me vs. You: How Pronouns Affect Click Conversion Rates

Me vs. You: How Pronouns Affect Click Conversion Rates | Redaccion de contenidos web | Scoop.it
The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up for the next guy's website.
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Does the Quality of Your Writing Impact Your Sales? | Content Rules, Inc.

Does the Quality of Your Writing Impact Your Sales? | Content Rules, Inc. | Redaccion de contenidos web | Scoop.it
The bottom line is clear. If you want to sell more, fix your content.
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15 Storytelling Techniques for Writing a Better Brand Story

15 Storytelling Techniques for Writing a Better Brand Story | Redaccion de contenidos web | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via Stefano Principato
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Therese Torris's curator insight, March 6, 6:31 AM

Storytelling refresher, always good (article is in English

Mr Tozzo's curator insight, March 6, 7:30 AM
15 Storytelling Techniques for Writing a Better Brand Story
Riccardo Esposito's curator insight, March 6, 7:55 AM

Facile fare storytelling? Sembra, ma non è così. Per essere convincenti non basta saper raccontare una storia. Ecco perché ho deciso di condividere con te questo post.

 

E per approfondire ecco gli ingredienti necessari per raccontare una grande storia http://goo.gl/E25Pnb