Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Copywriting that Converts Readers into Buyers

Copywriting that Converts Readers into Buyers | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Convert your readers into buyers thanks to your copy-writing. Learn how to get them so excited they can't wait to buy your product!
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana – d+m, blog de Eva Sanagustín

[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana – d+m, blog de Eva Sanagustín | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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How to write a good brief for a website?

How to write a good brief for a website? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Good preparation for the competition is one of the factors ensuring its success. To invite digital agencies to compete for a chance to create a website, the commissioner should create optimal conditions for the tenderers as it will also be to his benefit. The key tool which will facilitate us in such a situation will … →
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8+ Tools to Find Related Keywords for Your Content

8+ Tools to Find Related Keywords for Your Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To write smart copy that attracts more eyeballs, find more keywords related to your topic. Here are eight tools to help – Content Marketing Institute
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113 Types of Content to Organize On A Marketing Calendar - CoSchedule

113 Types of Content to Organize On A Marketing Calendar - CoSchedule | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Looking for types of content to fill your marketing calendar? Here's 113. Read on and never run out of ideas or inspiration ever again.
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Why Should I Have a Website - chrisbrogan.com

Why Should I Have a Website - chrisbrogan.com | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The biggest change in business over the last fifteen years is our ability (in most countries) to create and launch our own business without anyone’s permission. We have also been granted (via the Internet) the tools to reach our prospective buyers without anyone else’s help. If you WANT to do more business, the first step …
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What Are Your Words Designed To Do? | The Story of Telling

What Are Your Words Designed To Do? | The Story of Telling | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Clever copy should make the reader feel understood. Use these seven questions to guide effective content creation.
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13 Headline Writing Hacks You Haven't Heard

13 Headline Writing Hacks You Haven't Heard | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A great headline can make the difference between a click & an impression. Check out Kristi Kellogg's 13 hacks for taking your headline from meh to amazing!
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A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic

A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content tha
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How to Write Flipboard Headlines That People Want to Click

How to Write Flipboard Headlines That People Want to Click | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Flipping posts into Flipboard or sharing it elsewhere? Ensure your headlines are compelling enough to compete with everything else being shared.
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How to Improve Your Blog Writing Skills in a Week

How to Improve Your Blog Writing Skills in a Week | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Improving writing skills is a must, no matter how many years you write. If you want to master your blog writing skills in a week, read the following article
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How to Write Your Website About Page: 5 Powerful Ideas for an Effective About Page | Orbit Media Studios

How to Write Your Website About Page: 5 Powerful Ideas for an Effective About Page | Orbit Media Studios | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point.
Pity too. The About Page will be one of your most visited pages on your site. An inevitable stop for first-timers.
Why…Read More ›
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Make Your Content, Blogging and Copywriting Better With The Rule Of Threes - Iterate Marketing

Make Your Content, Blogging and Copywriting Better With The Rule Of Threes - Iterate Marketing | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When I was in journalism school, I signed up for a class about how to use humor in your …
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Why Writing Creative Headlines Hurt Conversions: What We Learned Analyzing 150,000 Opt-Ins - SumoMe

Why Writing Creative Headlines Hurt Conversions: What We Learned Analyzing 150,000 Opt-Ins - SumoMe | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Spending hours writing headlines? Turns out you’re wasting time and losing opt-ins. Here’
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The Ultimate Guide to Short Copy vs Long Copy for Your Landing Page

The Ultimate Guide to Short Copy vs Long Copy for Your Landing Page | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
One of the longest standing debates in copywriting and marketing circles is which is better—long or short copy?
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Copywriting para móviles: cómo debes escribir para vender - mobilepro

Copywriting para móviles: cómo debes escribir para vender - mobilepro | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
En el camino hacia la venta de nuestros productos o servicios, muchas veces olvidamos la importancia de los textos publicitarios. Del copywriting.
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Cómo generar ideas para tus posts basándote en métricas

Cómo generar ideas para tus posts basándote en métricas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Te presentamos 7 técnicas y un consejo extra que te permitirán encontrar nuevas ideas para tus posts a partir de datos objetivos.
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34 Important SEO Tips You Need To Know Now - CoSchedule

34 Important SEO Tips You Need To Know Now - CoSchedule | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Follow these 34 important SEO tips to improve your search rankings, drive more traffic, and increase your revenue. Plus, download three free templates here.
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The Name of the Practice Is Information Architecture :: UXmatters

The Name of the Practice Is Information Architecture :: UXmatters | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Web magazine about user experience matters, providing insights and inspiration for the user experience community
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How to Boost Conversions With the 6 Elements of Persuasion - ClearVoice

How to Boost Conversions With the 6 Elements of Persuasion - ClearVoice | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How to apply the ideas in Robert Cialdini's book, "Influence: The Psychology of Persuasion," to your content to boost conversions and drive sales.
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33 Writing Tweaks That Will Turn You into a Copywriting Master

33 Writing Tweaks That Will Turn You into a Copywriting Master | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Can I make a confession? When I started writing, I was no Shakespeare. I wasn’t even a Hemingway. In fact
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How to write alluring content for online audiences

How to write alluring content for online audiences | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Digital audiences can be tricky to reach. Posting a hastily written rough draft unedited spells disaster, says this pro. Never post your first draft—ever!
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The Ultimate Editing Checklist for Content Marketers

The Ultimate Editing Checklist for Content Marketers | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When it comes to being heard, understood, and strengthening you rmessage, it pays to edit your work. Try this editing checklist for all your blog posts.
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The Step-by-Step Guide to Creating Scannable Content

The Step-by-Step Guide to Creating Scannable Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’
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How To Super-Boost Your Conversions Using Micro Copy - Conversioner

How To Super-Boost Your Conversions Using Micro Copy - Conversioner | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase your conversions dramatically.
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6 Ways To Shorten Your Sentences And Improve Your Writing

6 Ways To Shorten Your Sentences And Improve Your Writing | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Long sentences can be dangerous. When our sentences are too long, we tend to lapse into the passive voice and we risk making tense and punctuation mistakes. 

Run-on sentences also distrac
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.