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How to Use the Persuasive Power of Metaphors

How to Use the Persuasive Power of Metaphors | Redaccion de contenidos web | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via José Carlos
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Redaccion de contenidos web
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Redacción online en 10 pasos » downloading + media

Redacción online en 10 pasos  » downloading + media | Redaccion de contenidos web | Scoop.it
Eva Sanagustin's insight:

Guía en 10 pasos para redactar contenidos web, blogs, actualizaciones sociales... descarga en pdf vía compra social (también disponible en ebook).

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A Beautiful Classroom Poster On Steps for Good Writing ~ Educational Technology and Mobile Learning

A Beautiful Classroom Poster On Steps for Good Writing ~ Educational Technology and Mobile Learning | Redaccion de contenidos web | Scoop.it
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The 3 Modes of Persuasion That Make You Unforgettable

The 3 Modes of Persuasion That Make You Unforgettable | Redaccion de contenidos web | Scoop.it
Master these classic persuasion principles from Aristotle and craft powerful marketing messages.
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The Ultimate Subject Line Tip Sheet - Pardot

The Ultimate Subject Line Tip Sheet - Pardot | Redaccion de contenidos web | Scoop.it
A few months ago, we wrote an article that came to the following conclusion: there’s no silver bullet for subject lines.
Fortunately, there are general rules and guidelines that email marketing companies like Mailchimp and Litmus have identified that can help you increase your open rates. Phrasing subject lines as questions, including a call to action, referencing location — all of these have been shown to positively impact open rates.
We know it can be hard to keep track of all of the dos and d
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8 Blog Topic Generators for Blog Post Idea Inspiration

8 Blog Topic Generators for Blog Post Idea Inspiration | Redaccion de contenidos web | Scoop.it
Is blogger’s block getting you down? Have no fear, blog topic generators are here! Blog topic generators will help kick start your inspiration, ensuring that you continue to generate fresh, enticin…
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How to Write an Irresistible Headline | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Write an Irresistible Headline | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Redaccion de contenidos web | Scoop.it
When it comes to getting your content shared, your headline is key. These stats on successful headlines can help you get your content seen.
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Cómo citar fuentes procedentes de la web social en tus trabajos│@JulianMarquina

Cómo citar fuentes procedentes de la web social en tus trabajos│@JulianMarquina | Redaccion de contenidos web | Scoop.it

Métodos de citación en la web podeis Que sociales View in El Magnifico cuadro Que elaboró ya HACE Un tiempo la Biblioteca de la Universidad de La Laguna http://www.bbtk.ull.es/view/institucional/bbtk/Citar_informacion_de_la_web_social/es/ verdadero


Via Silvina Carraud , Silvan Pan Morel, En el núvol
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JUAN NUÑEZ MESINA's curator insight, January 29, 6:16 PM

Cómo citar fuentes procedentes de la web social en tus trabajos│@JulianMarquina | @scoopit via @spoblano 

SandraDella Giustina's curator insight, January 30, 6:52 AM

Si cada vez que citás fuentes online te olvidas de que forma hacerlo...imprime este cuadro.

Manuel Vial's curator insight, February 3, 8:15 AM

Muy  buen cuadro resumen para aprender a citar correctamente fuentes de información obtenidas en nuestras navegaciones por la web.

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6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | Redaccion de contenidos web | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.
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9 Reasons Your Reader is Bored

9 Reasons Your Reader is Bored | Redaccion de contenidos web | Scoop.it
Don't give your reader an excuse to put your book down! Make sure your book looks more appetizing than a cheese sandwich by avoiding these nine pitfalls. 1) Leisurely Descriptive Passages Ever read...
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19 Subject Line Stats Impacting Our Open Rates

Even a perfectly written email goes to waste without a subject line that prompts people to open it. That's where these 19 subject line stats can help.
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Las 7 mejores herramientas gratuitas para buscar keywords

Las 7 mejores herramientas gratuitas para buscar keywords | Redaccion de contenidos web | Scoop.it
La búsqueda de palabras claves representa una parte fundamental de toda estrategia de Inbound Marketing que se precie. Aquí las 7 herramientas gratuitas más eficaces para buscar keywords
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100 Killer Ideas For Your Social Media Content

Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list of 100 ideas will keep you inspired for a long time. 1. Quotes: Humorous, inspiring or motivational quotes always [...]
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Usability checklist | Catch common usability problems before user testing.

Usability Checklist - By fixing obvious usability problems you get more meaningful feedback from user testing.
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How to Write a Corporate Brochure They Won’t Forget

How to Write a Corporate Brochure They Won’t Forget | Redaccion de contenidos web | Scoop.it
A few years back, a client of mine went through a rebranding exercise. It was not meant to be that; their business came mostly through their website and through trade shows, and they simply felt that…
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How to Get Your Blog Posts Read

How to Get Your Blog Posts Read | Redaccion de contenidos web | Scoop.it
Have you ever wondered whether people are actually reading your blog posts? You know, going through the whole post? And not just skimming through parts of it?
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Six Tips for Creating Eye-Catching Article Headlines

Six Tips for Creating Eye-Catching Article Headlines | Redaccion de contenidos web | Scoop.it
An eye-catching article headline can do wonders in attracting readers. Learn how to create superb headlines with these six tips.
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4 Expert Tips for Writing Landing Page Copy That Doesn't Suck

4 Expert Tips for Writing Landing Page Copy That Doesn't Suck | Redaccion de contenidos web | Scoop.it
Landing page design isn't just about good looks. You need a lil’ brains behind all that brawn – in the form of super persuasive and smart landing page copy.
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The Five Most Effective (and Ineffective) Words in Email Subject Lines

The Five Most Effective (and Ineffective) Words in Email Subject Lines | Redaccion de contenidos web | Scoop.it
Email Marketing - Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?
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Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
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How to Generate 3,640 Blog Post Ideas in 12 Months - SEO Copywriting

How to Generate 3,640 Blog Post Ideas in 12 Months - SEO Copywriting | Redaccion de contenidos web | Scoop.it
Is generating blog post ideas causing brain cells to ooze out of your ears? Want to generate 3,650 post ideas by the end of the year? Here's how to do it!
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Hiring? 9 questions you must ask applicants about their writing skills

At last, the economy is picking up a little. After a couple of years of "doing more with less," you may be lucky enough to be hiring. Maybe you've spent all morning digging through piles of cover letters, resumes, and writing samples...

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101 reglas gramaticales para aplicar en tu blog - Blogpocket

101 reglas gramaticales para aplicar en tu blog - Blogpocket | Redaccion de contenidos web | Scoop.it
Porque los bloggers también tenemos que escribir bien, aquí leerás algunas reglas gramaticales menos conocidas y curiosas.
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10 Ways to Create a Culture of Writing by @annhandley

10 Ways to Create a Culture of Writing by @annhandley | Redaccion de contenidos web | Scoop.it
Becoming a better writer means becoming a better thinker. Use these ten tips to create a culture of writing in your company and your own life.
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How To Write Headlines That Drive Traffic, Shares, and Search Results

How To Write Headlines That Drive Traffic, Shares, and Search Results | Redaccion de contenidos web | Scoop.it
This isn’t the first time you’ve read a post about “How To Write The Best Headlines.” Heck, we’ve even written multiple posts on writing better headlines ourselves (and plan to write more): Recommended …
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